Since September, the domestic home appliance market has continued to be hot under the help of policies, and many places have successively implemented trade-in promotions, and the vitality and potential of the consumer market have been fully released. Suning Tesco data shows that during the Mid-Autumn Festival holiday just past, the customer flow of stores across the country increased by 244% year-on-year, and the trade-in sales increased by 148% year-on-year. On the first day of the Mid-Autumn Festival, the trade-in sales of computers in Suning Tesco stores increased by 263% year-on-year, and categories such as air conditioners, refrigerators, washing machines, color TVs, and kitchens and bathrooms increased by more than 100% year-on-year.
As a government-subsidized designated home appliance retail platform, Suning Tesco has actively participated in the trade-in work in many places by relying on its own supply chain capabilities and years of trade-in service advantages, providing strong supply chain support for the efficient implementation of policies. Recently, on the basis of government subsidies of 15%-20%, Suning Tesco has actively joined forces with Haier, Midea, Hisense, Panasonic and other brands to increase additional subsidies for enterprise replacement, and linked banks to invest resources, multiple subsidies to form a joint force, and use more real money to promote new consumption.
On September 1, Suning Tesco announced the full opening of the "Golden Autumn Home Improvement Season" with Midea, with the help of 8 billion replacement subsidies, the two sides comprehensively increased the trade-in subsidies and promoted the first launch of a variety of new products to meet the needs of consumers. In order to further expand the user's choice of replacement, from September, Midea's air machine T3/T3Z, Midea's built-in micro-steaming, grilling and frying all-in-one machine SN8, Midea's sweeping robot V15 Pro, and a variety of new washing machines and refrigerators will be launched on Suning.com.
On September 9, Suning Tesco and Panasonic held a national mobilization meeting, making it clear that on the basis of the government's maximum subsidy of 20%, the two sides will increase the double subsidy of 30% for enterprises to promote new consumption. In terms of products, the two sides will increase the supply of green and intelligent products, so that new quality home appliances with new technologies, new functions and new experiences will lead the trend of quality change. During the event, new green smart products such as Panasonic Fiber World series washing and drying sets and Big Seal Plus series refrigerators will be launched on the Suning Tesco channel for the first time. The two sides also launched welfare activities such as community model rooms, free clothing care, parent-child activities, and tastings, so that users can change their products at their doorsteps.
Before the Mid-Autumn Festival, Suning Tesco and Haier fully launched the "Rejuvenating China" Mid-Autumn Festival 11 Double Festival Promotion, making it clear that on the basis of national subsidies, the two sides will increase trade-in subsidies and green smart home appliances stocking, and launch 40 themed live broadcasts and more than 600 experience activities on both lines to help users "change quality" and "change worry". Facing the county and town markets, Suning Tesco has more than 10,000 retail cloud stores and actively undertakes the government's trade-in activities, so that stores can participate in trade-in, and everyone enjoys subsidy activities. And across the country, 400 activities such as "entering the village, going to the countryside to collect the old, and entering the community" have been carried out to promote the rapid sinking of Haier and Casarte's full range of high-quality household appliances.
To help "it's easier to go to the old, and more willing to replace the new", Suning Tesco and Hisense have increased tens of billions of subsidies for new ones, and the "99 Hi Shopping Festival" continues to break out, upgrading from the dimensions of product supply, consumption scenarios, interactive gameplay, and service experience, helping users renew their homes in one stop. On the basis of government subsidies of up to 20% and a single subsidy of up to 2000 yuan, consumers go to Suning Tesco to buy Hisense products, and a single unit can be supplemented up to 2000 yuan, and the full amount of the package purchase will be reduced by up to 6000 yuan.
Suning Tesco said that with the arrival of the autumn home improvement season, it will continue to deeply participate in local government subsidy activities, unite more home appliance brands to invest in sources, superimpose enterprise subsidies, and activate new consumption momentum by providing richer green smart home appliances, greater replacement subsidies, and more convenient service experience.