Heilan Group and JD.com opened JD outlets offline stores
Recently, Heilan Group and JD Group have reached a strategic cooperation to open the country's first JD Outlet offline store in Wuxi, and simultaneously launch the Outlet self-operated zone and the official flagship store of Outlet on JD.com. Jingdong Group has landed or is promoting a total of 16 projects in Wuxi, involving six major sectors, including production and development, science and technology, logistics, and industry. It is reported that the above-mentioned project is expected to be completed in October this year, and will settle in nearly 100 global brands, and will create high-quality and low-cost commodity competitiveness through the collaboration of the supply chain of both parties. JD.com will open its own footwear and apparel related products for the sales of JD outlets, and Heilan will also give full play to its advantages in offline goods, store operations, and smart supply chains. This cooperation marks the entry of JD's outlet business into omni-channel operation, and the addition of Heilan will help the business penetrate into 3-5 tier cities.
For the first time, ON launched a series of sports bags
Swiss sports brand On recently announced that it will launch a new accessories series this autumn and winter, and it will be available on official and designated channels on July 4. For the first time, the brand expands its product line into the sports bag category, encompassing the "Elite" and "Lite" collections. It is reported that On's net sales in 2023 will soar by 46.6%, sales in the Asia-Pacific region where China is located will soar by 75.9%, revenue in the first quarter will increase by 20.9% to 508 million Swiss francs (about RMB 4.05 billion), profit will increase by 106% to 91.4 million Swiss francs (about RMB 728 million), gross profit will increase by 23.9% to CHF 303 million, and gross profit margin will increase from 58.3% to 59.7%.
HOKA strengthens its marketing offensive in China
Deckers Brands' outdoor sports brand HOKA has announced the launch of the third wave of its global brand marketing plan, "Fly Like This", which is inspired by the brand's origin story in the Alps. Holoka launched a new creative short film "Bird's Eye View" and held a "Flying Carnival" in Anji, Huzhou, Zhejiang Province last Saturday, attracting nearly 1,000 runners to experience trail running. The brand claims to work with elite runners, mass runners, and trend pioneers to drive innovation in footwear and apparel products.
Cartier's Trinity 100 exhibition opened in Shanghai
Recently, the world's first exhibition of "'100 Years of Classics, Timeless Style' Cartier Trinity 100" was unveiled at the West Bund Art Center in Shanghai. As a tribute to the 100-year history of the Trinity ring, Cartier has been celebrating New York, London and Paris since the beginning of the year, with a new advertising film that conveys the values and connections it represents. Through creative displays, this thematic exhibition takes visitors to an in-depth understanding of the century-old history and stylistic evolution of this classic design. Beginning in July, the Trinity 100 exhibition will premiere in Shanghai, followed by a grand closing ceremony in Singapore, Tokyo, Japan, and the United States.
Wuhan SKP opened for trial operation
Recently, it was reported that Wuhan Skp shopping mall will open for trial operation on July 13. Wuhan Skp is the fourth Skp project after Beijing, Xi'an and Chengdu, which was renovated from the original Han Street Wanda Plaza and Chu River Han Street 2nd Block, with a total construction area of 200,000 square meters and a business area of about 150,000 square meters. Wuhan SKP is located in the core area of Wuhan Central Cultural Tourism Zone, integrated with Chu River Han Street. It is worth noting that Wuhan Skp is the first to launch a high-luxury block and single-family store model in the second block of Chuhe Han Street, providing independent display space for the brand and enhancing the visual impact of the brand. At present, Wuhan SKP has attracted many luxury brands such as Louis Vuitton, Gucci and Prada.