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The author of this article | That's it
Editor-in-Charge | That's it
Curated | That's it
Thailand, a country full of tropical flair, attracts global attention with its abundant products and unique culture.
Among them, durian, as one of the representative fruits of Thailand, is loved by people all over the world.
Recently, Thai durian has encountered an unprecedented unsalable dilemma, and this incident has attracted widespread attention and discussion.
Thailand has always been a major exporter of durian, and its durians have won the favor of consumers around the world with their unique flavor and texture.
Whether in Asia, Europe or the Americas, Thai durian can be seen.
Especially in China, Thailand has become one of the popular travel destinations as the enthusiasm of Chinese tourists continues to rise abroad.
Chinese tourists' love for Thai durian has continued unabated, making the demand for durian in the market once extremely strong.
It is precisely because of such high popularity and demand for durian that Thai merchants have fallen into a state of blind optimism.
Seeing a huge business opportunity, they began to grow durian in large quantities, but ignored the importance of balancing supply and demand in the market.
With the continuous expansion of durian planting area, the production has also increased dramatically.
However, at the same time, the market's digestion capacity has not improved simultaneously, and a situation of oversupply has gradually formed.
What's more, due to the significant increase in durian production, merchants continue to increase the price of durian in pursuit of profits.
As a result, consumers have to be deterred by high prices.
Consumers who originally loved durian have also reduced their purchases due to the price factor.
This has directly led to a decline in the export volume of Thai durian, and the problem of unsalable has become more and more serious.
In the face of the dilemma of unsalable durian, some merchants in Thailand have taken the wrong approach.
They blame Chinese tourists, who believe that the decline in purchases by Chinese tourists has led to slow sales.
As soon as this kind of remark came out, it immediately aroused strong dissatisfaction among Chinese netizens.
In fact, this kind of consumer-blaming rhetoric is very common in the business world, but it is also unhelpful.
Consumers' purchasing behavior is based on their own needs and economic capabilities, rather than being blamed and controlled by merchants at will.
Similar situations are not uncommon in other areas.
For example, some tourist attractions, in the face of a decline in the number of tourists, do not find the reason from their own management and service, but shift the responsibility to tourists.
They complain that tourists are too picky and demanding, but they do not reflect on whether their attractions lack characteristics and whether the service is not in place.
Not only does this not solve the problem, but it will further damage the image and reputation of the attraction.
For the problem of unsalable durian in Thailand, we need to put it in perspective.
First of all, Thai merchants should deeply reflect on their behavior and recognize their mistakes in planting planning and pricing strategy.
They should not blindly shift the blame to external factors, but should actively seek solutions.
For example, you can consider lowering prices appropriately to attract more consumers; At the same time, it can also strengthen the management and control of durian quality and improve the competitiveness of products.
And for consumers, they should also maintain rational consumption.
Although durian is a delicious fruit, it is also important to consider the price and your own financial affordability when buying.
You can't blindly buy because of a momentary preference, leading to a false boom in market demand.
Consumers should also give Thai durian a certain amount of patience and support, and believe that Thai merchants can find a solution to the problem and regain the vitality of the durian market.
The deep-seated reasons for the unsalable durian are worth our in-depth discussion.
On the one hand, quality control may be overlooked during durian cultivation and harvesting.
Due to the excessive pursuit of yield, the quality of durian is uneven.
Some durians may not taste good and are not ripe enough, which will undoubtedly affect consumers' willingness to buy.
On the other hand, some recent negative events in Thailand may also have affected the attitude of Chinese tourists towards Thai tourism.
The decline in tourists' favorability towards Thailand will naturally affect the purchase of Thai durian.
In the predicament of unsalable durian in Thailand, practitioners in all aspects are actively seeking ways to deal with it.
In order to attract more customers, transportation companies have to reduce transportation costs, which relieves the pressure on transportation costs to a certain extent, but also further compresses the profit margins of transportation companies.
By providing durian processing, packaging and other services, warehousing companies have increased added value, improved the utilization rate of warehouses, and also provided more sales channels for growers.
Some growers have begun to try to sell durian through online platforms, which not only broadens sales channels, but also reduces sales costs and improves sales efficiency.
These countermeasures have alleviated the impact of unsalable durian to a certain extent, but in order to fundamentally solve the problem, it is necessary to strengthen market research, optimize the planting structure, and improve the quality of durian.
Strengthening market research can help growers better understand market demand and price trends, so as to adjust the planting structure according to market demand and avoid oversupply caused by blind planting.
Optimizing the planting structure can improve the quality and taste of durian and enhance market competitiveness.
Improving the quality of durian can be achieved by strengthening planting management, optimizing picking techniques, etc., which can not only increase the selling price of durian, but also improve consumer satisfaction and loyalty.
Faced with the dilemma of unsalable durian, Thai merchants have taken some countermeasures.
Price reduction promotion is one of their common methods, but in terms of actual results, it is not ideal.
Because consumers are more sensitive to the price of durian, a simple price reduction cannot completely solve the problem.
Instead, businesses should start by improving the quality and taste of durian.
By strengthening planting management and optimizing picking techniques, the quality of durian is ensured to be stable.
Thailand can also strengthen cooperation and exchanges with other countries to promote Thai durian by holding various activities.
For example, it is possible to cooperate with fruit merchants in other countries to jointly develop markets; Durian festivals and other activities can also be held to attract more consumers' attention and understanding of Thai durian.
In short, the unsalable durian in Thailand is a complex issue, which involves many aspects such as market supply and demand, price strategy, and quality management.
As a big tourist country, Thailand has very frequent cultural exchanges and economic cooperation with other countries.
In this process, how to better understand and meet the needs of consumers is a problem that Thai businesses need to think about seriously.
A win-win situation can only be achieved by strengthening cooperation and mutual understanding.
We hope that Thailand can learn from this unsalable durian incident and continue to improve and perfect its own management and services.
It is also hoped that Thailand and other countries can strengthen cooperation and jointly promote the development of the global fruit industry.
Let's look forward to the rejuvenation of Thai durian and continue to bring delicious enjoyment to consumers around the world.
Let us work together to build a more harmonious and prosperous world.
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