With an annual delivery of 650 tons of pearls, accounting for more than 80% of the country's total trading volume and 70% of the world's total freshwater pearl trading volume, the East China International Jewelry City in Shanxiahu Town, Zhuji City, Shaoxing is the world's largest freshwater pearl distribution center.
A few days ago, the reporter learned from the Shaoxing Station of Gongfu Zhejiang Financial Bank that the proud market share of East China International Jewelry City, on the one hand, benefited from the change of thinking in Shanxiahu Town, promoted the upgrading of traditional jewelry to creative design and brand building, and amplified the effect of celebrity live broadcasting; On the other hand, the local rural commercial bank has contributed nearly 1.15 billion yuan to the continuous blood transfusion of pearls and surrounding industries.
Zhan Shuping, deputy general manager of "Thousand Foot Pearl", is one of the more than 30,000 entrepreneurs and employees in the jewelry city. "From the seventies and eighties of the last century, my parents cultivated pearl mussels in front of and behind the house, supplied pearl powder to pharmaceutical companies, to the appearance of pearls at the Canton Fair through middlemen, and then to the current popularity of millet bead goddess chains and special-shaped pearl jewelry, the popularity of pearls has increased significantly." Zhan Shuping introduced that last year, the entire jewelry city achieved sales of 50 billion yuan, of which the turnover facilitated by live broadcast reached more than 2 billion yuan, and this year is confident to open a larger market.
How to solve the problems encountered by anchors and entrepreneurs in the pearl live broadcast e-commerce industry, such as insufficient funds, unstable supply chains, and disorderly competition in the industry? In 2022, led by the Party Committee of Shanxiahu Town, the Party Branch of Shanxiahu Jewelry E-commerce, the Party Branch of Zhejiang Pearl Industry Association and the Party Branch of Shanxiahu Branch of Zhuji Rural Commercial Bank jointly established the "Cloud Uplink" Party Building and Prosperity Alliance, and Zhuji Rural Commercial Bank will extend a credit of 500 million yuan to Shanxiahu Pearl Industry as a whole to integrate into the industrial chain development alliance with the construction of the organizational chain, and at present, the bank has received 115 loan applications and is expected to issue loans of 135 million yuan.
In Shaoxing, one of the first historical and cultural cities in the country, culture is one of the most valuable resource endowments. In recent years, the Shaoxing Branch of the People's Bank of China has actively promoted the establishment of a pilot zone for cultural and financial reform, giving full play to the supporting role of financial elements, solving the "two more and two dilemmas" of many cultural resources, difficulty in value transformation, many financing needs, and difficulty in mortgage evaluation, and accelerating the transformation of cultural resources. The local government has deeply excavated the county's historical culture, farming culture, village culture, eco-tourism and other resources, created a "sample" of cultural and financial reform for financial assistance in rural revitalization and common prosperity, and vigorously promoted "green bricks into gold bricks", "water towns into cash boxes" and "resources into capital".
It is located in Tongshan Town, Zhuji City, at 29.14 degrees north latitude, just in the golden wine-making belt at 30 degrees north latitude. Continuing the ancient brewing techniques of the Song and Yuan dynasties, using glutinous sorghum, natural water, and small koji, after distillation, cooling, and saccharification...... "Tongshan Roast" has the reputation of "Jiangnan Xiaomoutai", and is included in the list of tangible cultural heritage of Zhejiang Province.
In the early days of reform and opening up, Tongshan Town was a remote and backward area in Zhuji, where villagers went out to work to make a living, and the rediscovery of "Tongshan Shochu" liquor culture became a "rich wine" bred locally - the annual output has reached 5,000 tons and the output value exceeded 600 million yuan. After more than 10 years of development, Zhejiang Yuanguo Liquor Co., Ltd. has become a leading enterprise of "Tongshan Burning" liquor, a national high-tech enterprise, and a productive inheritance base of intangible cultural heritage skills in Shaoxing City, integrating R&D, production, sales and industrial tourism, with an annual output of 3,000 tons of soju, and a variety of liquors have won the gold medal of Zhejiang Agricultural Expo.
"To make wine sincerely, from the raw materials to the brewing process, you can't be fake." Chen Nengen, the legal representative of the original pot Tongshan Shochu Factory, said that the "original pot" was not the earliest, but with the financial support, the brand awareness was supported by the steadily expanding scale. ”
The older the wine, the more fragrant it is, and the 3~5-year-old "Tongshan Roast" is the best product, which brings double pressure on inventory and capital to the wine company. On behalf of financial institutions, Zhuji Rural Commercial Bank integrated into the construction of the "Drunken Beauty Tongshan" Gongfu Workshop of the Party Committee of Tongshan Town, and established the Tongshan Yao Cultural Finance Franchise Branch (Tongshan Town Gongfu Workshop Financial Service Center), granted a credit of 1 billion yuan for the Tongshan Yao industry as a whole, and innovatively launched the original liquor mortgage loan "Liquor Loan Pass" with a maximum amount of 30 million yuan and a term of up to 10 years.
As a result, the full-cycle financial support covers raw material planting, production and brewing, cellar inventory and market sales, and 265 soju operators in Tongshan Town have received a total of 150 million yuan of loans from Zhuji Rural Commercial Bank, including the balance of 70 million yuan from the original pot Tongshan Shochu Factory. The village-level collective economy in the core area of the industry has increased by more than 3 million yuan, and the villagers have increased their income by more than 10 million yuan.
Source: Science and Technology Financial Times (Reporter Zhao Qi)
Editor: Wang Shu