The spirit of daring to be the first has bred a batch of pioneers of the times in the land of Jingchu.
Wen 丨 Chinese business Tao Strategy Black Forest
In 2020, the sudden epidemic pushed Hubei to the cusp of the times, and also tied the rise and fall of the country with personal gains and losses, and the success or failure of enterprises.
Since Qu Yuan began, the land of Jingchu has integrated "embracing the family and the country and pursuing the true meaning of heaven and man" into the bloodline.
Under the thick smoke of the Hanyang Iron and Steel Factory, Chinese began to search for economic modernization up and down; the gunshots of the Wuchang Uprising sounded, setting off a wave of the Xinhai Revolution sweeping the country, and bring new seeds in the ruins of the collapsed feudal dynasty.
The spirit of daring to be the first has nurtured a group of pioneers of the times in this land.
China's modern entrepreneurial spirit has gone through a hundred years, and the earliest source can be traced back to the late Qing Dynasty, industrialist Zhang Xiao and others. Zhang Xiao is the representative of Chinese traditional knowledge molecules going to the sea, and in the context of the era of broken mountains and rivers, the feelings of "industry to save the country" he showed have become the spiritual source of future generations of entrepreneurs.
Since the reform and opening up, Chinese entrepreneurs have grown together with the market economy, promoting the vigorous development of China's economy. In the post-epidemic era, the globalized world is facing a series of major changes, and what to rely on to practice "family and country feelings" has become an ancient and urgent proposition in front of Chinese entrepreneurs.
【1】
"My original inspiration was to imagine a porpoise leaping from the Yangtze River..."
This is not the imagination of an artist, but the upcoming new skyline landmark of Wuhan, the Taikang Financial Center.
In Wuhan, a heroic city that has endured the tragic "war epidemic" and emerged from the economic pain, the Taikang Financial Center shaped like a porpoise out of the water has focused on the great health industry whose value has been rediscovered in the post-epidemic era, and has also become an indomitable symbol of the city's re-departure.
Wuhan is the earliest inland city in China to open a port, and Hubei is the thoroughfare of nine provinces, and its influence radiates half of China.
At the beginning of reform and opening up, Wuhan opened the curtain on the reform of China's urban commodity circulation system, and the first batch of pioneers emerged to go to the sea.
In the past 40 years, from Wuhan, a city where universities gather, it has stepped out of the business leaders such as Chen Dongsheng, founder of Taikang Insurance, Lei Jun, founder of Xiaomi, and Zhang Xiaolong, father of WeChat, and rushed to the forefront of China's high-tech and new economic industry development fronts together with many high-quality students from Wuhan University, Huake and other universities.
Outside of Wuhan, there are more Hubei entrepreneurs born and raised in Sichuan, who have gathered together to form a group of "Chu Shang" officially named by the Hubei Provincial Government.
In 2013, the Hubei Chu Merchants Federation was formally established, with more than 15,000 registered members, promoting the establishment of 12 Chu Merchants Federations in mainland cities and prefectures in Hubei Province, and establishing close ties with 31 provincial-level Hubei Chambers of Commerce and more than 50 overseas Hubei Chambers of Commerce.
Among the top 500 private enterprises in China this year, there are 16 Hubei enterprises, ranking 9th in the country and maintaining the first place in the central region. Chu Shang is not only a pioneer on the road of China's economic rise, but also a beautiful banner in the Chinese business gang, and also supports half of Hubei's development.
Under the impetus of previous Chu entrepreneurs conferences, Chu businessmen have set up production and manufacturing, technology research and development and support support bases in Hubei, and many chu businessmen in different places have also moved their corporate headquarters back to Hubei, or set up a second headquarters, with a total of more than 1 trillion yuan of investment signed with hubei governments.
At the beginning of 2020, the epidemic suddenly hit the land of Jingchu, the society was broken, the economy stagnated, the people were killed, and the global Chu business community felt the pain of the skin.
As an outstanding representative of Chu merchants, Chen Dongsheng, then president of the Chu Merchants Association of Hubei Province, shouted that "when danger is the head, the pirate has the responsibility" and called for mobilizing all forces and resources to rush to the aid of Wuhan and Hubei.
Taikang Tongji (Wuhan) Hospital, a subsidiary of Taikang, has directly rushed to the front line of the fight against the epidemic, treating a total of 2,060 confirmed patients, and as a private hospital, it has become one of the main forces in the main battlefield of Wuhan's anti-epidemic.
In 2020, the global Chu merchants worked hard together and charged ahead, donating more than 1.7 billion yuan in donations and materials, contributing important forces to defending Wuhan, Hubei and defending their hometown, and won the honorary title of "National Advanced Collective in Fighting the New Crown Pneumonia Epidemic".
After the spread of the virus was controlled, in the post-epidemic era of resuming work and production, economic tests followed, and Taikang once again became the leader of Chu businessmen who supported the construction of Wuhan in Hubei Province.
Following the investment and construction of Taikang Financial Center, a new landmark in Wuhan, Taikang Insurance Group signed a cooperation agreement with Wuhan East Lake New Technology Development Zone, announcing that Taikang Technology and Big Health Headquarters Project officially landed in Wuhan Optics Valley, with a total investment of 50 billion yuan, helping Wuhan build the "third pole" of China's big health industry.
In addition, Taikang also announced a donation of 1 billion yuan to Wuhan University to help the school gather high-end medical and life science talents, plus the Great Health Expo and the Taikang Financial Industry Fund, forming a trinity to jointly promote the development of the big health trillion industry in Hubei.
On October 21, the Hubei Chu Merchants Federation held a re-election, and Chen Dongsheng, chairman of Taikang, who was re-elected as the president of the federation, re-elected by unanimous vote, re-emphasized the purpose of the federation of "serving enterprises, serving the chamber of commerce, serving the government, and serving the society" in the work report.
The feeling of home and country is not only a portrayal of the eight years of the establishment of the Chu Merchants Association, but also the understanding and feeling of Chen Dongsheng's thirty years of business experience.
【2】
Today, China's industrial and technological strength is obvious to all, but because there is no market pricing voice, it always makes wedding clothes for others.
After the reform and opening up, China's GDP soared, and the wallet that Chinese drummed up gradually became the target of Western hunting. The most typical is that the price of Chinese cultural relics lost overseas at overseas auctions is rising, the hype is growing, and the losses and damages are Chinese collectors, state finances and even chinese historical and cultural heritage left by their ancestors.
In Beijing in 1993, with the first hammer of Guardian Auction, Chen Dongsheng was the first to erect a Chinese sign in the global auction industry controlled by Westerners, curbing bubbles, discovering value, and guarding China's historical and cultural heritage with market means.
Mr. Qi Gong once commented that There are many good things that Guardian has done, but the most important one is to promote the return of the "Weng's Collection" who has been living overseas for half a century.
Chen Dongsheng insists that a sustained, healthy and stable (auction) market is more important than a market with ups and downs, and speculation and fraud can only be carried out to drop a stone on his own feet.
"I've always had that view, and it's been the same for 20 years."
Later, Taikang Life was established, and this long-term concept also ran through the development and growth of Taikang.
Taikang started from life insurance, has experienced rapid expansion, transformation pain and rational adjustment, performance first increased and then decreased and then rebounded, and finally established a firm life insurance core unswerving, based on life insurance, bigger health industry basic strategy.
Just when Taikang is diversifying, focusing on professionalism and main business, China's insurance market is experiencing a wave of rapid improvement, except for Taikang, other major life insurance companies are basically in cross-industry layout, the territory is vast.
What's more, with the convenience of insurance funds, the capital market is swallowed up by barbaric whales everywhere, and there are endless disasters in the land.
Compared with its peers in rampant expansion, Taikang takes a vertical chain ecology, does not go public to play bubbles, does not have a bad debt, focuses on subdividing products and services, one person and one insurance for a lifetime, covering the whole life cycle guarantee from cradle to paradise, and accompanies a person's life and death with payment and services.
"It's hard to be a big business, but if you're an expert in the field of segmentation, you're a great entrepreneur." Chen Dongsheng said.
Whether it is auction or insurance, there is a focus and original intention of goodness behind this.
Chen Dongsheng, from Tianmen, a small county town in Hubei Province, was one of the first college students to resume the college entrance examination after the Cultural Revolution, as well as an intellectual entrepreneur who threw himself into the market economy in 1992, he always believed that "knowledge changes destiny".
Before going to sea, Chen Dongsheng served as the deputy editor-in-chief of Management World magazine under the Development Research Center of the State Council, and creatively planned the "Evaluation of China's 500 Large Enterprises". In contrast to the ranking of the top 500 international companies, he was strongly aware: "There is no group of companies that can be counted in the world, and the country's strength and prosperity cannot be talked about." This strengthened his determination to start a business in the sea, determined to create a Fortune 500 company.
After going to the sea, Chen Dongsheng, with the vision of home and country and the sense of distress that the intellectuals of that era generally had, scanned the domestic blanks, absorbed excellent foreign experience, from auction houses, express delivery to insurance, found the shortcomings of China's national economy again and again, and successfully started a business again and again.
Different from the high-tech entrepreneurship model that people are familiar with today, Chen Dongsheng, who studied economics at Wuhan University, did not choose to be innovative, but painted the scoop according to the gourd, and always painted the scoop according to the best gourd, filling the gap in the Chinese market and achieving personal career.
Such original intentions and experiences make Chen Dongsheng's business intuition more and more closely linked to the fate of his home country.
In 2007, Chen Dongsheng went abroad to investigate, stimulated by the rich and elegant old age life of the elderly in Europe and the United States, remembering his mother's lifelong thrift, remembering the loneliness of the Elderly in China, deciding to take health care as the core, docking insurance products, creating a super platform for elderly health services, and becoming the first batch of promoters of China's modern and market-oriented pension cause.
Years later, the aging of the Chinese population, the rapid decline in the number of newborns, and the transformation of the labor crisis from far-sighted to near-term worry once again confirmed chen Dongsheng's responsibility as the home country behind the business strategy full of personal emotions.
【3】
Since the beginning of the epidemic, the virus has been raging and mutating around the world, claiming nearly 5 million lives, especially the elderly who have a fragile respiratory and immune system and suffer from various long-term chronic diseases, accounting for most of the deaths.
This caught the elderly care systems in Europe and the United States by surprise, and nursing homes in the United States, Canada, Spain, and the United Kingdom have become the hardest hit areas of the epidemic. On the other side of the ocean, as the initiator of a new type of pension community, Taikang Home had opened 6 pension communities in the country at that time, and many of the elderly were intellectuals, including Qian Liqun, a famous professor of the Department of Chinese of Peking University, who was over eighty years old.
When the outbreak of the epidemic coincided with the small Chinese New Year's Eve, the Taikang Home Pension Community located in the crowded metropolis immediately decided to withdraw the scheduled Chinese New Year's Eve meals, closed management, and implemented the combination of medical and nursing care, so that none of the 3500 elderly people in each community were infected, and the operation was normal and orderly, compared with foreign pension communities, it achieved a transcendence from "painting according to the gourd" to "independent innovation".
In the face of this era of crisis and opportunity, Taikang has built a Taikang plan that combines insurance, asset management, medical care, virtual insurance and physical medical care, which has withstood the test in the epidemic and opened up a market-oriented path for China's economy entering the era of longevity.
In recent years, globalization, carbon neutrality, the Internet, aging and other issues have been widely discussed in the whole society, Chen Dongsheng combined these problems, believes that the scale of human life is changing, so the employment structure, wealth creation have changed, towards the "longevity era" is the inevitable big change and big proposition of human beings themselves.
In his view, this change is not a negative "aging", but should be positive, should explore the longevity economy, pension economy, etc. under the social form of "everyone with disease and longevity", testing the independent innovation and business spirit of Chinese entrepreneurs, and also prompting Chinese enterprises, including Taikang, to once again rush to the forefront of the development of the times.
As a leader of Chu businessmen, for Chen Dongsheng, investing in his hometown, which has undergone major tests of the epidemic, has naturally become the best way to practice the "feelings of home and country" and seek future propositions.
Zhang Jian is a model that Chen Dongsheng has always admired. Chen Dongsheng summarized the Chinese entrepreneurial spirit represented by Zhang Xiao and others as "social responsibility, mission responsibility, and family and country feelings", which is also the concept he has been advocating and practicing in the vast number of contemporary Chu businessmen and Chinese entrepreneurs.
In 1992, china's economy came out of the turning point after the trough, including Chen Dongsheng, the "92 faction" intellectuals and entrepreneurs who went to the sea that year did not catch up with the dividends of the "dual-track system", but in a grassy field, perfected the socialist market economy and modern enterprise system, and even more condensed in the subsequent ups and downs of China's economy when the crisis was in the head, without mobilization, without calling, consciously stood up to shoulder the sense of mission of the times.
Years later, Chen Dongsheng has a simple and thorough understanding of how entrepreneurs can practice the grand proposition of "family and country feelings":
"Use the ways and methods of the market economy to achieve wholehearted service to the people."
——END——
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