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Ding Zuohong: Media communication helps Chinese brands go global

author:Lujiazui Financial Network
Ding Zuohong: Media communication helps Chinese brands go global

CFIC Introduction

On May 10, the "Lawn Story Meeting" of the 2024 World Brand Moganshan Conference was launched at the foot of the beautiful Mogan Mountain in Deqing County, Huzhou City, Zhejiang Province. Ding Zuohong, member of the National Committee of the Chinese People's Political Consultative Conference, member of the Standing Committee of the All-China Federation of Industry and Commerce, and chairman of the board of directors of Yuexing Group, emphasized that it is precisely because of the communication and communication of the media that the brand has the opportunity and space for continuous growth.

Original title: Lawn Story Meeting|Ding Zuohong: Media communication helps Chinese brands to become world brands and make the world a better place. On May 10, the "Lawn Story Meeting" of the 2024 World Brand Moganshan Conference was launched at the foot of the beautiful Mogan Mountain in Deqing County, Huzhou City, Zhejiang Province. Ding Zuohong, member of the National Committee of the Chinese People's Political Consultative Conference, member of the Standing Committee of the All-China Federation of Industry and Commerce, and chairman of the board of directors of Yuexing Group, emphasized that it is precisely because of the communication and communication of the media that the brand has the opportunity and space for continuous growth.

Ding Zuohong: Media communication helps Chinese brands go global

Ding Zuohong said that China needs to go to the world, and it must first do a good job in internal circulation, carve every inch of China's more than 9.6 million square kilometers of land, and let the world enter China and understand China. Ding Zuohong also said that he has traveled to more than 150 countries, there are many good scenery and good brands, in fact, there are many good things in China that lack of communication. With the care and support of Xinhua News Agency and other media, brands such as Yuexing will gradually let consumers and society understand more deeply. Ding Zuohong said that the name of the group is Yuexing, as the name suggests, which contains the pursuit of eternal development of the enterprise. He believes that if Yuexing Group and its subsidiaries Global Harbor, Yuexing Home Furnishing, and Huangshan Water and Cloud want to become national and even world brands, they must not only do without the help and support of media communication, but also do a good job in the high-quality development of their own business. He cleverly described the brand promotion as "Wang Po sells melons", and only "melons" are good, the price is good, and the service is good, in order to be favored by the public. During the event, the "Dahuangshan" brand promotion meeting was held. Representatives of the governments of Huangshan, Chizhou, Anqing and Xuancheng made introductions respectively. Focusing on the development of the Great Yellow Mountain, Ding Zuohong said that the Yellow Mountain is not only Anhui, but also the Yangtze River Delta and China, and the world. It is reported that Yuexing Group has also actively participated in the development of Greater Huangshan in recent years, and invested in the construction of the Shuiyunjian project in Huangshan.

Source: China Xinhua News Television Network (CNC)

WeChat editor: Liu Sile

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Ding Zuohong: Media communication helps Chinese brands go global

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