Unexpectedly, in April 2024, Changan's sales actually showed a year-on-year decline. For Changan Automobile, whose sales have been Changhong all the way, at first glance, it is indeed a little unbelievable.
Changan
According to the latest data released by the Passenger Car Association, in April 2024, Changan Automobile's monthly retail sales volume will be 82,630 units, ranking fourth in the retail sales list of domestic car companies in the narrow sense during the same period.
Compared with the same period last year, Changan Automobile's sales fell by 17.9%, almost a drop of two percent. It should be said that the sharp decline in sales of Changan automobiles is difficult not to surprise.
You must know that most of Changan's automobile sales are on the rise. Judging from the sales volume in recent years, Changan Automobile's sales are in the rising channel in most cases.
Retail sales of automakers in April
It can be said that the increase in sales is the normal performance of Changan Automobile. As for the decline in sales, it is a relatively rare state.
After entering 2024, the sales of many car companies in the domestic auto market from January to February have declined seriously. However, even in this case, Changan Automobile still showed a good upward trend.
In this case, the year-on-year decline in Changan Automobile's monthly retail sales will indeed make people feel a little hard to believe. This is not difficult to understand.
Moreover, it is worth noting that in terms of sales scale, for a long period of time, the sales of Changan Automobile and Geely Automobile are almost comparable, and there is not much difference between the two.
Escape
Even in terms of rankings, the two are in a situation of "you chase me". However, in April 2024, data from the Passenger Association showed that the retail sales gap of Changan Automobile Geely Automobile reached 33,093 units. This is a relatively rare situation.
So, does this mean that in April 2024, Changan Automobile's sales have suffered a certain setback? Or is it that the Changan automobile market has felt a certain chill?
I don't think that's the case with the current market performance. In other words, it would be unfair to draw such a conclusion at the moment.
Kaizen A07
On the one hand, the domestic auto market is fiercely competitive, and the rise and decline in sales of car companies or a model are just relatively normal market fluctuations.
Looking at the sales trend of Changan Automobile in recent years, its sales have mostly shown an upward trend, and only in a few months, sales have occasionally declined.
In other words, the decline in Changan Automobile's sales is not a sustained decline. Therefore, in April 2024, the decline in Changan Automobile's sales is, in my opinion, just a normal market fluctuation.
This is a relatively common thing in the current domestic car market. From this point of view, I think that the decline in sales of Changan Automobile in April can even be regarded as an "accident".
Navy SL03
Second, the sales scale of Changan Automobile is still outstanding. In the domestic auto market, Changan Automobile's performance has always been more outstanding.
In terms of sales scale, Changan Automobile's monthly retail sales can generally reach more than 100,000 units. In the narrow passenger car retail sales list of domestic car companies released by the Passenger Car Association, Changan Automobile can mostly rank in the top 4.
Among the independent car companies, Changan Automobile is firmly in the camp of the top three in terms of sales. Together with BYD and Geely, it has become a well-deserved star car company among the current Chinese brand car companies.
In April 2024, in terms of sales ranking, Changan Automobile ranked fourth in the retail sales list of passenger cars in the narrow sense of the domestic automaker.
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Among independent car companies, Changan Automobile's sales volume is second only to BYD Auto and Geely Automobile, ranking third. Obviously, in April 2024, even if Changan Automobile's sales declined, it is still one of the most outstanding car companies in China in terms of sales scale.
Therefore, from this point of view, if the occasional decline in sales is attributed to "market setbacks" or "cold", it is obviously a bit "a blind sight".
Third, in April 2024, the overall retail sales of domestic passenger cars showed a year-on-year and month-on-month decline.
Navy SL03
According to the data of the Passenger Car Association, in April 2024, the retail sales of the domestic narrow passenger car market will be 1.532 million units, down 5.7% year-on-year and 9.4% month-on-month.
In this case, it is understandable that Changan Automobile's sales are showing a certain downward trend. At the same time, the data of the top 10 car companies in retail sales of narrow passenger cars in April 2024 released by the China Passenger Car Association shows that only 3 car companies have increased their sales year-on-year.
The sales of the remaining seven car companies on the list all showed a year-on-year downward trend. To a certain extent, this shows that the overall retail sales of domestic passenger cars in April showed a certain downward trend.
From this point of view, in April 2024, Changan Automobile's sales will occasionally decline, which is consistent with the overall sales performance of the industry.
Changan UNI-V
Of course, it is needless to say that in terms of year-on-year decline, the month-on-month decline of Changan Automobile in April was higher than the decline in the domestic passenger car retail market in the same period. This may show that market competition has caused some pressure on Changan Automobile.
However, in the current domestic auto market, which car company is not under pressure? I believe that entering May 2024, Changan Automobile's sales will increase rapidly, and sales will return to the previous upward trend.
In addition, I think that if there are three world-renowned car companies in China in the future, then Changan Automobile will most likely be among them.
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