As a mainstream joint venture car company in China, the development of SAIC Volkswagen has been widely concerned by the industry. What is worrying is that in April 2024, SAIC Volkswagen's monthly sales not only fell out of the top 5 on the sales list, but was also overtaken by Chery Automobile.
Volkswagen ID.4X
fell out of the top 5 in sales, was overtaken by Chery, and SAIC Volkswagen suffered a "black April"
According to the data of the Passenger Association, in April 2024, SAIC Volkswagen's monthly retail sales will be 78,313 units, ranking 6th in the retail sales list of car companies in the same period.
This means that in April 2024, SAIC Volkswagen's monthly retail sales scale has fallen out of the top 5 in the retail sales list of domestic car companies.
At the same time, in terms of sales scale, SAIC Volkswagen was overtaken by Chery Automobile for the first time. This is rare for FAW-Volkswagen.
As we all know, SAIC Volkswagen's sales scale in the domestic auto market generally ranks among the top 5 in the sales list. However, in April 2024, it has already been squeezed out of the top 5.
The sales list of car companies in April
As for being surpassed by Chery Automobile's monthly sales scale, it should be the first time for SAIC Volkswagen. What's more noteworthy is that in April 2024, SAIC Volkswagen's sales also fell by 21.7% year-on-year.
This year-on-year decline in sales is to exceed the overall decline in domestic retail sales of narrow passenger cars in the same period. According to the data of the Passenger Car Association, the retail sales of the domestic narrow passenger car market reached 1.532 million units in April, a year-on-year decrease of 5.7%.
This means that in April 2024, SAIC Volkswagen's sales growth trend will be weaker than the overall performance of the domestic passenger car market in the same period.
Obviously, from the above levels, in April 2024, SAIC Volkswagen can be said to have encountered a "black April". This is somewhat worrying.
Tiguan L
Sales have been declining for 6 consecutive years, from the top sales to falling out of the top 5, SAIC Volkswagen is worrying
As a major mainstream car company in China, SAIC Volkswagen has been favored by a variety of blockbuster models after the birth of the domestic auto market, and quickly stood out in the domestic auto market.
At one time, SAIC Volkswagen overwhelmed many car companies and ranked first in the domestic auto market. But, sadly, this sales momentum did not last.
Since 2019, SAIC Volkswagen's sales have been overtaken by FAW-Volkswagen, losing its position as the sales champion of domestic car companies.
SAIC Volkswagen
Until 2023, SAIC Volkswagen has not been able to regain the position of the annual sales champion of domestic car companies. Moreover, in terms of the sales ranking of domestic car companies, SAIC Volkswagen's ranking also showed a downward trend.
According to the data of the passenger association, after losing the domestic sales champion, from 2019 to 2021, SAIC Volkswagen's annual sales have been suppressed by FAW-Volkswagen, ranking the runner-up in the annual sales of domestic car companies.
However, in 2022, SAIC Volkswagen's annual sales will be suppressed by BYD, FAW-Volkswagen and Changan Automobile, and once again retreat to the fourth place in the annual sales list of domestic car companies.
New Tiguan L
In 2023, in addition to being suppressed by the above three car companies, SAIC Volkswagen's annual sales will also be overtaken by Geely Automobile, ranking 5th in the annual sales list of car companies in the same period.
After entering April 2024, SAIC Volkswagen's monthly sales were even overtaken by Chery Automobile, ranking 6th in the sales list of car companies in the same period.
For SAIC Volkswagen, this is really not optimistic news. It should be said that the reason why SAIC Volkswagen's sales ranking continues to decline is closely related to the continuous decline in sales.
Lingdu L
According to the data of the passenger association, since 2018, SAIC Volkswagen's annual sales have entered a downward channel. Of course, at that time, SAIC Volkswagen was still in the position of the annual sales champion of domestic car companies.
Since then, until 2023, SAIC Volkswagen's annual sales have been in a downward channel. In other words, from 2018 to 2023, SAIC Volkswagen's annual sales have shown a downward trend for six consecutive years.
For a car company, sales have declined for 6 consecutive years, which is obviously not optimistic news. After entering 2024, from the sales volume in the first quarter, SAIC Volkswagen's sales have rebounded and achieved a year-on-year increase.
Passat
However, unfortunately, in April 2024, SAIC Volkswagen's monthly sales fell again, and fell out of the top 5 car companies in the same period.
In my opinion, this is worthy of reflection by SAIC Volkswagen. You know, as after 2024, the competition in the domestic auto market will be more intense.
In this case, how to reverse the trend of declining sales for six consecutive years should be a problem that SAIC Volkswagen has to think about.
Touron
Otherwise, whether SAIC Volkswagen's sales ranking in 2024 will withdraw from the top 5 of the sales list of domestic car companies is a question worth considering.
Of course, this is by no means a situation we are willing to see, and I believe it is not a situation that SAIC Volkswagen is willing to see. Here, we hope that SAIC Volkswagen will take decisive and effective measures to save the current trend of declining sales and achieve better sales results.
After all, thanks to SAIC Volkswagen's years of intensive cultivation, it has a high degree of recognition and recognition in the domestic market. As long as the rescue measures are appropriate, I believe that SAIC Volkswagen has the strength to save the current situation of "6 consecutive declines in sales".
SAIC Volkswagen
This article declares:
This article is the original article of the Cheyu World Operation Department, the total No. 11041, some of the pictures are from the Internet, and the data and related materials marked with the source are all cited. Cheyu World Original All Rights Reserved, infringement must be investigated.