Regrettably, in April 2024, GAC Aion's sales once again showed a year-on-year decline. This means that as of April this year, GAC Aion's monthly sales scale has still not recovered to the level of the same period last year.
Aion
According to the data of the Passenger Association, in April 2024, GAC Aion's monthly retail sales will be 26,109 units. Compared with the same period last year, GAC Aion's sales fell by 36.3%, almost a 40% decline.
Obviously, in April 2024, GAC Aion's monthly sales decline is still relatively high. Moreover, in the same period, the retail sales of new energy passenger vehicles in China showed a rapid year-on-year increase.
According to the data of the Passenger Association, in April 2024, the monthly sales of domestic new energy passenger cars in the narrow sense will be 674,000 units, a year-on-year increase of 28.3%, an increase of almost three percent.
April new energy vehicle sales list
This means that in April 2024, GAC Aion's monthly retail sales will show a downward trend against the trend. This means that its market performance is weaker than the overall performance of the domestic new energy vehicle market in the same period.
I have to say, this is a very regrettable sales. You must know that after entering 2024, GAC Aion's sales performance is not as strong as in the past.
In January 2024, GAC Aion's monthly retail sales were 21,983 units. Compared to the same period last year, sales volume increased significantly. However, compared with the previous month, the sales showed a high-speed downward trend.
Aion
It can be said that this is not the sales level that GAC Aion should have. Since then, in February 2024, GAC Aion's sales have not only not improved, but have shown a downward trend year-on-year and month-on-month.
According to the data of the Passenger Association, in February 2024, GAC Aion's monthly retail sales will be 12,370 units. Compared with the same period last year, sales fell by 58.9%, almost a decline of 6%.
This year-on-year decline is higher than the overall decline in the new energy vehicle market in the same period. However, considering that the domestic market as a whole showed a downward trend in February, this is regrettable, but it is not difficult to understand.
Aion
At that time, I thought that with the deep cultivation of GAC Aion, its sales should be significantly improved in March. The good news is that Aion's sales in March did increase a lot compared to February.
This means that the market situation is on the rise. Unfortunately, compared to the same period last year, however, sales have not yet returned to the same level.
According to the data of the Passenger Association, in March 2024, GAC Aion's monthly retail sales were 30,704 units. Compared to the previous month, sales increased sharply.
However, compared to the same period last year, its sales fell by 23.3%, and sales are still declining. Moreover, it is a downward trend against the trend.
Haobo GT
After all, in March 2024, the domestic market is in a state of recovery, and the new energy vehicle market is showing a year-on-year and month-on-month rise.
According to the data of the Passenger Car Association, in March 2024, the retail sales of domestic new energy passenger vehicles in the narrow sense will be 712,000 units. Compared to the previous month, sales increased by 83.3%.
Compared to the same period last year, sales increased by 30.1 percent. Obviously, in March 2024, when the overall domestic new energy vehicles showed a sharp year-on-year increase, GAC Aion's sales still declined year-on-year.
Aion
This is indeed surprising and regrettable. Now, entering April 2024, Aion's monthly retail sales are still declining year-on-year.
This means that from February this year to April this year, GAC Aion's monthly retail sales have still declined year-on-year for three consecutive months.
For GAC Aion, I think this signal is worth worrying about by the brand's officials. After all, sales have declined year-on-year for three consecutive months, which to a certain extent shows that it is facing greater market competition pressure.
Aion
In fact, after entering 2024, the competition between the domestic electric vehicle market will indeed become more intense. In particular, the prices of models launched by major car companies continue to fall.
This has had a certain impact on high-volume models such as AION S AND AION Y. Moreover, judging from the current market situation, the market price war does not seem to stop.
In this case, including Aion, major domestic brands and models are facing greater competitive pressure. How to break the situation and stabilize the market share will be a problem that Aion and others have to think about.
Aion
At the same time, Aion has forward-looking launched its high-end new energy vehicle brand Haobo. However, due to the construction of brand image and premium ability, it is not an overnight thing, and at present, Haobo has not formed the advantage of "scale sales" in the domestic market.
How to break through the high-end market and gradually gain a firm foothold is also a problem for Aion to think about. Therefore, the current situation of declining sales is inevitably worrying.
However, I believe that as one of the few new energy vehicle brands launched by traditional car companies with hot sales, Aion can properly cope with the current market competition. After all, it has the strength.
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