The whole network has been opened to protect rights and carry plagiarism reports
Recently, Baidu's vice president of public relations, Xuan Jing, made inappropriate remarks in the circle of friends to cause a public relations crisis, and she issued an apology statement in the circle of friends afterwards, but the apology failed to calm the situation, but caused more negative news to break out. This incident reflects many problems and is worth pondering.
The incident was reviewed
On May 6, some netizens broke the news that Xuan Jing, vice president of public relations of Baidu, posted remarks such as "as long as I am happy with the leader" in the company's internal group, which caused a strong controversy.
In the early morning of May 9, Xuan Jing issued an apology statement on Moments, saying that her words and deeds did not conform to the process and did not represent the company's position, and apologized for the negative impact on the company and society.
The apology did not quell the situation, but instead caused more negative news. Xuan Jing's apology was only released on Moments, not on a more public platform, and was questioned for not being sincere enough.
Some netizens who claimed to be Xuan Jing's former colleague broke the news that Xuan Jing "stabbed the villain" in Baidu to vent her anger, and detailed Xuan Jing's various negative behaviors during her tenure at Baidu, questioning her character.
It can be seen that Xuanjing's apology not only failed to calm the situation, but continued to ferment the incident by causing more negative news, and Baidu's public relations crisis still exists.
The incident reflects the problem
As the vice president of public relations at Baidu, Xuan Jing made remarks such as "as long as I am happy with the leader" in public, which exposed her arrogant and employee-oriented work attitude, and also exposed the tendencies of Baidu's corporate culture.
Executives made inappropriate remarks and there were problems with the corporate culture, which had a serious negative impact on Baidu's brand image and reputation.
Xuan Jing chose to apologize in a low-key manner in the circle of friends, which obviously failed to achieve the goal of calming the situation, but allowed the incident to continue to ferment by being questioned for not being sincere enough.
This reflects that both Xuan Jing and Baidu need to strengthen their crisis awareness and handling capabilities when dealing with public relations emergencies.
In the future, it is necessary to demonstrate corporate social responsibility through more open and sincere apologies and proactive protection of employees' rights and interests, rather than simple shirk and perfunctory.
Former employees can expose all kinds of negative insiders, indicating that Baidu has not done enough to keep its employees confidential after they leave, and it also exposes problems in Baidu's personnel management system.
Employees are not loyal to the company, and the internal management of the enterprise is full of loopholes, which makes the negative news may break out at any time after the employee leaves, and such a personnel management system needs to be reorganized and improved.
According to the revelations of former employees, Xuan Jing's employee popularity was not good during her tenure at Baidu, and there were problems in the relationship between colleagues. On the one hand, this is related to Xuanjing's own work attitude, and on the other hand, it also reflects Baidu's shortcomings in team building and corporate culture cultivation.
As a business executive, you need to focus on teamwork, not just the attitude of your superiors; Enterprises also need to strengthen cultural construction and create a cooperative and enterprising corporate atmosphere.
Enterprises need to pay attention to the rights and interests of employees, establish a people-oriented orientation, and enhance employees' sense of gain. At the same time, we should also pay attention to communication with all sectors of society, actively fulfill social responsibilities, and establish a positive image.
Only the harmonious development of employees and enterprises, and the harmonious symbiosis between enterprises and society, can achieve long-term development.
The Jingjing incident continues to ferment, but it also puts forward a profound warning for Baidu. Only by responding correctly and improving various systems can Baidu become more mature and stable. I believe that after this reflection, Baidu will definitely become a model in the industry and win higher praise from all walks of life.