Recently, Taikang Life's 2024 private service system for happy customers was released, wholeheartedly caring for the happy life of customers and their families.
Private service upgrade in 2024
Guarding the four chapters of a happy life
Born for more than ten years, the happiness energy of happiness has been continuously released. Recently, the 2024 Happiness Appointment Customer Private Service System was released, focusing on core needs such as education, law and business, and health, to further upgrade private services. This also means that the happiness appointment is more abundant for the protection of customers' happy lives.
This upgrade is an important measure for Taikang Life to build a "good service" company. Chen Dongsheng, founder, chairman and CEO of Taikang Insurance Group, believes that service capability is the ultimate competitiveness, and Taikang should firmly become a new life insurance company with "good service". Taikang's business has completely surpassed life insurance, and it is to take care of the whole family and the whole family of customers, and we must continue to enrich service products, improve service quality, and exercise service capabilities. On the basis of improving the infrastructure of the elderly life industry chain, the service side should deepen the construction of a multi-level medical service network, provide customers with high-quality health care products and services, and become a part of people's happy life in the era of longevity.
Sun Qixiang, a professor and former dean of the School of Economics of Peking University, wrote an article "Let's Age Happy and Elegantly" on his way back from an overseas expedition in 2010, proposing four stages of life - the innocence of childhood, the wildness of youth, the chic of middle age, and the leisure of old age.
Based on the insight into all stages of life, Happiness Appointment carries Taikang's commitment to customers of "health and wealth sustainability", and presents customers with a complete life composition around the four chapters of life.
A happy childhood requires a healthy body. Health Private, based on the "Taiyitong" to create a green medical and service channel for them, as well as the "gatekeeper of your family's health" family doctor service, to protect the health of children around the clock, at the same time, relying on Taikang Baibo Dental and other investment ecology, to care for children's oral health.
The wildness of teenagers is inseparable from good education planning and protection, which can not only make children grow up better, but also be an element of family wealth inheritance. Through rich resources such as full-cycle academic career planning linking children's education, research activities in well-known universities, and overseas research with business practices, Taikang paves an elite path to success for the children of happy dating customers.
The chic of middle age is exactly what many people pursue and yearn for in the stage of moving from wealth creation to wealth keeping. On the one hand, Taikang cooperates with Yabuli Forum to create high-end exchange activities for entrepreneurs, and at the same time, it creates "Taikang's Yabuli" - Entrepreneur Academy, including entrepreneurs' private school, innovation school and inheritance journey, and based on the strength of professional institutions, it provides customers with wealth private law and business classes and telephone lawyer consulting services, so as to help customers' enterprises better operate and grow, and realize the longevity of family business.
On the other hand, we will create a variety of circle activities to facilitate customers to relax and relax while enhancing communication with more friends, and invite customers to participate in the "Taikang Cup" Golf Elite Invitational Tournament and Life Home Night. In addition, the quality of life is also protected by the safety of Taikang Life, providing travel protection, emergency rescue, roadside assistance and other courtesy services.
Relying on the retirement community, Taikang provides customers with all-round protection to ensure that the quality of elderly life is not damaged due to age. For example, relying on Taikang's medical system and ecological enterprises, we can provide more accurate and specialized health check-up services, improve the quality of life through exclusive chronic disease management, and efficiently obtain high-quality medical resources based on Taikang services.
Innovation and sustainability
Witness happiness with time
As the core embodiment of Taikang's innovative business model, Happiness has become the industry's first comprehensive pension plan to combine insurance products with retirement communities since its birth, representing Taikang's innovative answer sheet for the life insurance industry based on the complex characteristics of the Chinese market.
The journey of self-evolution never stops. As Taikang believes, innovation is never a one-time thing, but a sustainable process.
In 2018, on the basis of the original Happiness Appointment, Taikang created the Happiness Appointment 2.0 version, officially upgraded the Happiness Appointment from a product to an exclusive brand, and extended the overall development strategy and brand concept of "dynamic pension, high-end medical care, excellent financial management, and life care" from the simple "annuity insurance + medical care community" model.
In the following two years, the "Youth Edition" and the "Youth Edition" were born one after another, respectively for the children and young people of customers, the products from the level of personal pension to family security, and for customers of different age groups to achieve targeted product coverage, to meet the needs of customers throughout the life cycle.
Happiness has a product system
In 2022, Happiness Appointment ushered in a decade of blockbuster upgrades, and released a new Happiness Appointment product system including "Longevity Appointment, Health Appointment, Wealth Appointment, and Good Longevity Appointment", which enables the original single product and service to meet more diversified and personalized market demand, which is more in line with the market characteristics and customer group characteristics of the mainland.
Focusing on the ever-changing insurance sales scene of Happiness Appointment, Taikang has built a professional and professional elite sales team in the industry, Health and Wealth Planner HWP, which has established a new development path and growth space for its own agent team.
At present, the number of customers has exceeded 200,000, Taikang Home has achieved a layout of 40 parks in 35 cities, with about 12,000 residents, and HWP has grown into a new type of high-performance team, with continuous breakthroughs in manpower. This also means that the new insurance business model brought by Happiness has won the test and recognition of the market. This year, many places across the country have successfully held private service conferences, which marks that the six private services are more diversified and precise, and it also means that Taikang will turn customers' beautiful yearning for a happy life into a "happy agreement" with customers.
Demographic changes and their structure have a huge impact on the business practices of life insurance, and taking the lead in understanding the changes of the times is the foundation of all innovations. Based on people's actual needs, Taikang Life has created the Taikang solution in the face of the era of longevity, combining physical medical care and health care services with traditional life insurance, introducing the "service side" into the two-dimensional structure of traditional life insurance, and forming a "new life insurance" model with the three-end synergy of "payment + service + investment".
Under the new life insurance, the one-stop physical pension and medical service system has changed the current situation of fragmentation of health and pension services in the market, and the compound interest appreciation through the investment of insurance funds ensures the customer's future ability to pay, so that customers can spend their lives with higher quality, essentially answering the ultimate proposition of "how to obtain a happy life in the era of longevity".
As history moves forward slowly, based on Taikang's lofty ideal of serving people's livelihood and the enterprise spirit of continuous innovation, Taikang's solution will continue to maintain its vitality, pass through the cycle of the times, and move towards a broad future.