The Mainland's five-day Labour Day holiday has begun, and visitors to Macao continue to be enthusiastic. MGTO and the Economic and Technological Development Bureau (DSEDT) have been actively launching promotional campaigns and stepping up targeted publicity campaigns in response to important festive holidays. Strengthen the promotion of diversified "tourism +" online and offline through different ways, and make every effort to expand the source of tourists.
Visitors on the first two days of Labour Day rose by about 39% year-on-year
According to provisional statistics, visitor arrivals during the first two days of the Labour Day holiday (1-2 May) totalled 272,781, with a daily average of about 136,391, representing an average increase of 38.9% over the 2023 Labour Day holiday. The average hotel occupancy rate for the first two days was over 90%. The current data reflects the positive outlook on visitor arrivals.
Linkage merchants to attract customers into the area
Launched on the eve of Labour Day, MGTO and Meituan, an e-commerce platform for lifestyle services in the Mainland, have launched the "Macao Encounters" project, which aims to create offline characteristic districts in the Luyang Garden Leisure Area, and has launched a dedicated online page for Macao community tourism - "Macao Community Tourism Map" on the "Meituan" and "Dianping" apps, in collaboration with merchants to disseminate travel information and provide discounts, attracting Macao residents and visitors to visit and spend in the community.
The North District continues to add IP check-in points
In addition, MGTO has launched the "Coldplay Macao" – "Pigskin" installation and the "Fun Macao" installation at the Oriental Coastal Leisure Area and the Oriental Pearl Street Leisure Area respectively, as well as the "Meet You MAK MAK MAK" installation on weekends and holidays.
A number of activities under MGTO's "Visit Macao" Community Tourism Subsidy Scheme will also be staged during Labour Day, including the "Ha Wan Tour", "Tide Tour of Guanyin Culture" and "Fun in Macao – Community Tourism Guided Tours" to boost the vibrancy of community tourism.
Macau Grand Prix Museum LEGO Special Exhibition + Runway Bus Tour
The Macao Grand Prix Museum is open during the Labor Day holiday. The new LEGO ® 1:1 Formula 3 car model exhibition at the Macao Grand Prix Museum x "LEGO ® Speed Racing" has been opened, attracting many LEGO fans. The special exhibition area will also feature limited-time ancillary activities for visitors to build racing cars with LEGO ® pieces, inviting residents and visitors to visit the museum during holidays such as Labor Day. At the same time, from now until 5 May, the "Explore the Guia Runway" bus tour will be held twice a day, at 12 noon and 2:30 p.m., with a travel time of about 45 minutes and a tour of the museum.
In addition, the Macao Grand Prix Museum will be open to the public free of charge on 18 May, International Museum Day.
The boutique gallery in the museum has limited privileges
The Macao Grand Prix Museum Gallery will hold limited special events. 70% off Macau Grand Prix 70th Anniversary Trench Coat and 20% off Macau Grand Prix 70th Anniversary Edition Coffee. The limited-time event is available from now until 21 May, and can be purchased at the Macao Grand Prix Museum Gallery.
MGTO's official platforms for more information on "fun" during the Labor Day holiday
MGTO actively promoted Macao's tourism activities to visitors through online and offline promotional activities, including posting promotions and livestreaming events on social media platforms, inviting travel influencers to broadcast and promote the events on its channels, and placing advertisements on TV channels. Visitors can also follow MGTO's official social media accounts (WeChat, Weibo, Douyin, Tiktok, Xiaohongshu, Facebook and Instagram) for more information on Macao during the Labour Day holiday.
Since the second quarter of this year, the Economic and Technological Bureau has launched the "Flower Hui North District" activity to attract visitors to the district
In order to continue to promote the community economy and enhance the overall attractiveness of the community, the Economic and Technological Development Bureau (DSEDT) will launch the "Flower Gathering North District" activities at different locations in the North District in phases starting from the second quarter of this year, to tie in with the consumption promotion activities and tour routes to be held at the same time, so as to attract residents and tourists to explore the community and drive consumption in the district.
To coincide with the peak tourism season of the May Day Golden Week, two sets of large-scale check-in devices in the first phase have been launched since 26 April, namely the "Lost in the Green" installation at Lotus Square in Ilha Verde Square and the "Wish Flower Gallery" installation at the Oriental Pearl Leisure Area. The remaining six sets of check-in devices will be completed by the end of May, and more interesting games such as interactive check-ins and lucky draws will be launched at that time.
In conjunction with the "Huahui North District" activity, a shopping and eating check-in map was launched, and combined with Internet celebrity publicity
To tie in with the launch of the event, the DSEDT and the regional chambers of commerce have designed the "Shopping and Check-in Map of the Northern District of Macao", launching two special tour routes close to the Border Gate and Qingmao Port, connecting the food and attractions in the district, and inviting Internet celebrities to visit the shops along the route to check in.
Continue to promote the "Macao Courtesy Campaign"
The ongoing "Macao Courtesy Campaign" encourages residents and businesses to enthusiastically treat guests with courtesy, and MGTO continues to promote Macao's image as a courteous city, making Macao an ideal destination for tourism and leisure in the eyes of visitors, further consolidating Macao's status as a world centre of tourism and leisure.
The tourist hotline operates 24 hours a day
MGTO's Tourist Information counters will also increase the manpower to receive visitors' enquiries in accordance with the situation, and the Tourism Hotline (853) 2833 3000 will remain in operation 24 hours a day.
Press kit and photo source: MGTO / Economic and Technological Development Bureau