The domestic tourism market has reappeared in the "siege" action
Battlefield for holiday outings:
On May 1, 2024, the most solemn Labor Day holiday in China arrived as scheduled. From north to south, from east to west, as long as this May Day holiday is mentioned, the excitement of people everywhere is overflowing.
Different from previous years, this year's May Day holiday is particularly popular. According to relevant data, on the first day of the holiday alone, more than 270 million people across the country carried out cross-regional tourism activities. This huge flow of people has undoubtedly brought huge "siege" pressure to the tourism market around the country. Popular attractions have fallen out, and the tourism market around the country has launched a fierce "siege" competition
Popular tourist cities such as Beijing, Hangzhou, Changsha, Nanjing, and Zibo have fallen under the siege of this "army of tourists". In front of the major scenic spots, crowds of people are crowded, and tourists rush in, as if they are engaged in a fierce "siege battle".
"Where is this for tourism, it is clearly here to 'siege the city'!" One tourist sighed.
Where does the power behind the "siege" of tourists come from?
On the first day of the May Day holiday, looking at the lively scenes in front of them, people can't help but think: What is the force that drives so many people to go out of their homes and embark on such an "exciting" "siege tour"? What is the reason for the "loss" of these popular tourist cities?
Siege Battle: Behind the crowds
To answer these questions, let's start with people's motivations for traveling.
First of all, the May Day holiday, as an annual Labor Day holiday, has naturally become one of the most anticipated travel seasons for Chinese people. With the continuous improvement of living standards, people's demand for tourism is becoming more and more intense. Not only to relax, but also to feel the charm of the motherland's great rivers and mountains in this spring season.
Secondly, the climate factor is also an important reason for attracting tourists. May is the time of spring, and the scenery is full of life, making it a popular choice for tourists. This, combined with the fact that the holidays are longer, creates valuable opportunities for people to travel long distances.
In addition, changes in lifestyles are also an intrinsic driving force for people to travel. Nowadays, people are more and more interested in experiential tourism, cultural tourism, etc., and simply "eating, drinking and playing" can no longer fully meet their needs. They hope to get more spiritual experience and cultural baptism during the trip, which has led to people's crazy pursuit of some famous cities, ancient towns and cultural attractions.
From this point of view, it is not difficult for us to find that behind the travel boom during the May Day holiday, there is a new pursuit of people's travel experience, as well as a heartfelt love for the great rivers and mountains of the motherland. This strong flow of people, finally swept in like a tide when the May Day holiday arrived, bringing huge "siege" pressure to major tourist cities.
Rushing to "siege the city": fierce competition in the tourism market
In the face of the huge influx of tourists, the tourism market has undoubtedly set off a fierce competition.
First of all, Beijing, as the capital city of the mainland, has naturally become one of the focuses of tourists. Tiananmen Square, the Palace Museum and other important places in the country have attracted a large number of tourists to visit. According to statistics, on May 1 alone, tens of thousands of people went to Tiananmen Square for the flag-raising ceremony. This kind of scene can be described as a sea of people, and the scene is very spectacular.
Looking at Hangzhou, a city known as "paradise on earth", its famous scenic spot West Lake ushered in a large influx of tourists at the beginning of the holiday. The famous broken bridge of West Lake, under the flock of tourists, has completely become a "human bridge". Tourists rushed to check in, and the scene was more lively than ever.
At the same time, cities such as Nanjing and Changsha also fell under this "siege" trend. Popular attractions such as Nanjing's Gulou Square and Changsha's Wuyi Square have been occupied by tourists on the first day of the holiday. In the face of such a huge flow of people, the local government and the management of the scenic spot have to take measures such as limiting the flow of people to maintain order.
However, even so, the congestion of tourist attractions around the country is still staggering. Some tourists sighed, "Where is this for tourism, it is clearly here to 'siege the city'!" It can be seen that the strength of this "siege" has far exceeded people's imagination.
The "siege" is unstoppable: countermeasures need to be put in place urgently
For this kind of scene, industry insiders analyze that in addition to the many factors mentioned above, there are some deeper reasons at play.
On the one hand, with the continuous development of the mainland's economy, the continuous improvement of people's living standards, and the vigorous growth of tourism demand have contributed to the occurrence of this phenomenon to a large extent.
On the other hand, under the influence of the new crown epidemic, the recovery of the domestic tourism market has far exceeded expectations. The "siege" action of the May Day holiday undoubtedly once again proved the strong desire of the Chinese people for tourism and the deep attachment to the mountains and rivers of their hometown.
But there is no doubt that there are some hidden dangers behind this lively scene that cannot be ignored. For example, the carrying capacity of some scenic spots has been seriously insufficient, and the safety of tourists has also aroused great concern.
In this regard, experts suggest that local tourism management departments should take effective measures in a timely manner to actively guide the flow of tourists and create a better tourism experience for them on the premise of ensuring the safety of tourists.
For example, you can make full use of the smart tourism management system to grasp the dynamics of tourists in real time and reasonably divert them. At the same time, strengthen coordination and cooperation with transportation, public security and other departments, improve emergency plans, and build a "protective umbrella" for tourists.
In addition, scenic spots should also take the initiative to adjust the service model and launch more colorful cultural tourism products to continue to attract the attention of tourists. Only in this way can we truly hold our positions in the face of this "siege" trend.
In short, the "siege" action of the May Day holiday tourism market fully demonstrates the love of the mainland people for the great rivers and mountains of the motherland.
This surging "siege" boom has also brought new challenges to the tourism industry in various places.
On the premise of ensuring the safety of tourists, local tourism management departments should take the initiative and cooperate closely with relevant departments to further optimize tourism services. For example, the use of big data and other means to accurately grasp the flow of tourists, reasonable guidance and diversion; At the same time, we will continue to innovate tourism products and enrich the experience of tourists.
Only in this way can we ensure that the "siege" of the holiday tourism market is carried out in an orderly manner and bring tourists a more pleasant travel experience.
At the same time, this also brings us deeper thinking: in the context of the continuous heating up of the domestic tourism market, how to better balance tourism development and ecological environmental protection, so that the great mountains and rivers of the motherland can be passed on from generation to generation? This is undoubtedly an important topic worthy of common attention and discussion from all walks of life.
We look forward to the joint efforts of all parties, the future May Day holiday will be a more colorful "siege" journey. Let's look forward to witnessing the birth of this beautiful moment together!
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