The "May Day" holiday is approaching, and the lively "coffee" fan!
From April 30th to May 4th, the "2024 Shanghai International Coffee Culture Festival and the 2nd West Bund International Coffee Life Festival" was held in the Xuhui Riverside Open Space, which is also the main venue of the city's coffee culture activities.
This year, more than 180 booths and more than 100 popular coffee brands created the city's largest "Coffee + Culture, Sports and Tourism Business Exhibition" carnival. The life festival integrates elements such as coffee, flower show, cultural tourism, sports, performance, e-sports, and commercial brands, and launches cross-border content such as coffee markets, time-honored brand displays, sports events, and performing arts performances.
Today, the reporter of "International Financial News" came to Xuhui Binjiang to visit the store and take everyone to see what places worth checking in for this coffee feast.
Visit the coffee booth: a feast for the eyes and the palate
It is reported that this year's West Bund International Coffee Life Festival has doubled in scale and splendid, focusing on creating the largest "coffee + life" consumption new IP along the Pujiang River, and the most literary and artistic "cultural, sports, tourism and business" waterfront consumption landmark.
"West Bund Life" is not only a coffee shop, but also a lifestyle showcase. Here, you can enjoy the beautiful scenery of the riverside while sipping fragrant coffee. The store also has a variety of handicrafts and cultural and creative products, so that people can feel the beauty of life while enjoying coffee.
According to relevant sources, "West Bund Life" is a digital platform focusing on culture, sports, tourism and commerce in the West Bund region, connecting online and offline high-quality services and reach, at present, the platform can provide office commuting, parking and travel, sports and leisure, catering and accommodation and other four major functions, connecting a number of cultural venues and commercial scenes on the West Bund Art Museum Avenue, providing smart and convenient services.
Coming to the "Joe Coffee" booth, it is like being in a temple of coffee art. The décor is simple yet stylish, and every cup of coffee is a work of art. Order a cup of the signature hand brew and savor it, revealing a hint of sweetness in the mellow taste, as if you can hear the sound of coffee beans dancing in the hot water.
According to reports, "Qiao Coffee" is a brand based on "Chinese pastry + Western coffee" innovatively launched by Qiaojiazha, a century-old brand in Shanghai, which has opened a new chapter in Qiaojiazha's innovative management. While pursuing innovation, what remains unchanged is the insistence on quality, which not only retains the good taste in memory, but also collides with a new story of blending old and new feelings.
To celebrate the fifth year of the LEGO Monkie Kid collection, the LEGO Group held a series of online and offline celebrations in China, including the "Monkie Kid", a creative caravan roadshow that recreates the classic Monkie Kid Squad off-road vehicle model.
From April 30th to May 4th, the "Monkie Kid" will stop at Xuhui Riverside, and the LEGO brand hopes to evoke children's dreams of playing heroes in these rich and interesting interactions, so that more Chinese children can understand the charm and spiritual core of Monkie Kid's IP.
Enter the "Monkie Kid" caravan, which displays the classic historical model sand table of the Monkie Kid series, as well as the image of the protagonists of the five-person hero group for generations, attracting many young people to check in.
During the interview, the reporter was attracted by a strong aroma of coffee, followed the fragrance, and came to the booth of Peet's coffee.
The reporter noticed that a young brother was standing in front of the coffee machine, engrossed in making coffee. He is skilful and every movement is smooth.
I saw the little brother pick up the milk jug, tilt it gently, and pour the milk into the coffee cup. His movements are fluid, instantly combining white milk with dark coffee. Then, he began to show off the art of latte art, and he saw the milk flowing slowly on the surface of the coffee, forming a delicate pattern.
"For this coffee festival, we specially returned to the 'Vancouver Latte', and the customer feedback was very good when it was sold before. A barista of % Arabica Coffee introduced that using coffee to introduce the characteristics and cultures of the world, "seeing the world through coffee" is exactly the concept that % Arabica wants to convey, Spanish latte, Kyoto latte, and maple leaf latte all represent the customs and customs of various countries.
In recent years, with the rapid development of Shanghai's coffee industry and the continuous prosperity of cultural and creative industries, "coffee culture" has gradually become an important cultural symbol of Shanghai, reflecting the perfect combination of international vision and local original spirit.
According to the organizers, this year's West Bund International Coffee Life Festival gathers cultural, commercial, tourism and sports resources from the city, Xuhui and West Bund, and selects more than 50 preferred coffee shops in various districts of Shanghai on the basis of introducing international first-line coffee brands such as Starbucks, Nova Coffee, Yongpu Coffee, Lavazza, COSTA, and % Arabica Coffee. In addition, more than 10 coffee, food, and cultural and creative brands in the Yangtze River Delta region were specially invited to settle in.
This year's coffee festival will integrate coffee culture with the characteristics of "New Shanghai School", promote coffee consumption, strengthen industrial support, stimulate market vitality, promote the mutual promotion of commodity consumption and service consumption, and create an urban-level carnival with rich scenes and innovative supply.
Yunnan Specialty Coffee Market: The mellow aroma thousands of miles away
Yunnan, the cradle of Chinese coffee, has brought a mellow feast thousands of miles away.
The reporter came to the Yunnan Specialty Coffee Market, where you can taste coffee drinks made from high-quality coffee beans from all over Yunnan.
According to reports, the Yunnan Specialty Coffee Market invited 12 Yunnan specialty coffee estates, including Pu'er Menglian Manning Coffee, Pu'er Ailing Manor Coffee, Baoshan Bitun Coffee, Nujiang Fugong Zhiziluo Coffee, Nujiang Lushui Yuguang Agricultural Development Professional Cooperative, Lincang Town Kanghari Coffee Manor, and Yunnan Nongken Coffee, to gather together and exchange ideas with each other. In addition, it will also carry out cultural exhibitions and exchanges with ethnic characteristics from time to time, interact with the citizens participating in the coffee festival, and more comprehensively display the rich cultural resources of Yunnan.
"Compared with 10 years ago when I came to Shanghai to promote it, with the continuous improvement of the popularity of Yunnan coffee and the continuous introduction of new products, consumers' recognition of Yunnan coffee is getting higher and higher. Gong Hailun, coffee sales manager of Ailing Manor, told the reporter of "International Financial News" that through the introduction of 114 global high-quality coffee varieties such as Geisha, Villasage, Kadulla and Kaduai, Ailing Manor has successfully built a gene bank of Chinese coffee varieties, laying a solid foundation for the development of coffee planting industry.
The person in charge revealed that this time to participate in the West Bund International Coffee Life Festival, Ailing Coffee not only brought Yunnan Geisha coffee beans, coffee peel tea and other special products, but also specially airlifted Geisha coffee seedlings for coffee lovers to adopt. With proper maintenance, you may be able to harvest coffee beans on your balcony in two or three years.
The reporter then came to the booth of Manqing Manor opposite, as a coffee brand under Yunnan Sunac Industrial Co., Ltd., Manqing Manor has already emerged in the coffee industry.
At the scene, the relevant person in charge of the booth of Manqing Manor said that Manqing Manor has 1,000 acres of organic coffee plantations and 5,000 acres of ecological protection forests, which ensures the original ecological planting environment of coffee. High-altitude planting, artificial whole red fruit picking, every link reflects the ultimate pursuit of coffee quality.
In this exhibition, Manqing Manor brought a variety of hot-selling products, including green coffee beans, roasted coffee beans in fresh-keeping bags, hanging ear coffee and freeze-dried coffee. These products are not only self-produced and sold, but also achieved high-quality products in the three links of raw materials, processing and products.
(The photos and videos in this article were taken by reporter Pan Jie)
Reporter: Pan Jie