Red Star News Network (Reporter Liu Jie) reported on May 1 that in the context of deepening regional coordination and linkage and promoting the integrated development of urban and rural areas, the pairing and linkage work between Jinjiang District and Dujiangyan City takes cultural tourism as the core, and jointly injects new vitality into rural revitalization by combining the century-old prosperity of Chunxi Road in Jinjiang District and the culture of Huarui in Shiyang Town, Dujiangyan City.
On the first day of the May Day holiday, a promotional activity combining traditional culture and modern creativity was staged in Chunxi Road Square in Chengdu, adding a touch of poetry to this ancient and modern city. With the theme of spreading the culture of Madame Blossom and the May Fan Market of Chengdu's new "December City", the event allowed visitors to experience a new style of stamen culture by setting up a handmade stamen fan making experience, a display of stamen's incense and a storytelling session of Madame Blossom. The event attracted 23,000 visitors, gave away more than 500 fans, and more than 120 tourists participated in fan painting.
Chengdu's new "December City"
The history of Chengdu's "December Market" can be traced back to the Song Dynasty, when the city's commodity trading market flourished. Among them, the May Fan Market, as an important part of Chengdu's "December City", symbolizes the arrival of summer. At that time, the fan market was not only a place for commodity trading, but also a platform for cultural exchanges, attracting businessmen from all over the country to come and spreading Chengdu's unique cultural characteristics to various places.
Madame Blossom: A symbol of cultural heritage and poetic life
Mrs. Hua Rui, whose real name is Xu Hui, is a talented woman in Qingcheng County, Shuzhou (now Shiyang Town, Dujiangyan City), and a famous poet. Madame Hua Rui's poetry collection "One Hundred Palace Words" compiled by Madame Hua Rui based on her own life stories and observations shows her profound literary attainments, and also represents the cultural prosperity of Shudi, becoming a treasure in the treasure house of Chinese literature. She attaches great importance to the ecological construction of the city and organizes the people to plant hibiscus all over Chengdu, which is called "Furong City".
Shiyang Town, Dujiangyan City: The hometown of Mrs. Hua Rui, a place of cultural inheritance
Shiyang Town, Dujiangyan City, is not only the hometown of Mrs. Hua Rui, but also the origin of Chuanxiong, a national geographical indication product. In recent years, Shiyang Town has actively implemented the rural revitalization strategy, based on cultural characteristics such as the hometown of flowers, pastoral poetry, and Chuanxiong health care, to promote the integrated development of agriculture, commerce, culture, tourism, sports, medical care, and other cultural characteristics, and has become the first batch of rural cultural revitalization model towns in Sichuan Province. Since 2023, Shiyang Town has given full play to the unique advantages of its profound cultural heritage and the hometown of cultural celebrities, and has held 15 festivals related to the culture of the stamen, receiving a total of about 750,000 tourists.
Looking to the future: the synergy and co-development of the industry
Looking forward to the future, the two sides will focus on key points, coordinate implementation, and promote each other, promote the pairing and linkage work with solid and effective measures, continue to make efforts in the coordinated development of core industries such as cultural tourism, fashion consumption, digital economy, medical beauty and health care, and advanced manufacturing, and work together to make greater contributions to writing a chapter of Chengdu's Chinese modernization. (Source: Propaganda Department of Dujiangyan Municipal Party Committee)
Editor: Deng Silu Editor: Gao Ting, Qin Feng Review: Ma Lan Producer: Wang Shengsheng, Sun Lei, Director: Li Tianxiang