During the period from "May Day" to the Dragon Boat Festival, Tianjin Tourism Group actively played the role of "chain master" in the coordinated development of state-owned cultural and tourism resources, and jointly launched the "Ancient Charm Xinhua Spring Manjin Gate" with Chengtou Group, TEDA Holdings, Food Group, Rail Group, Textile Group, Bohua Group, Boqing Group, Jincheng Capital, Transportation Group, Public Transport Group, Bohai Investment Capital, North International Group, Hexi District Government, Hebei District Government, Hedong District Government, North Performing Arts Group, Tianjin Academy of Fine Arts, and Tiankai Group Immersive themed cultural tourism activities will create 35 cultural and tourism scenes, attract tourists to Tianjin and stay in Tianjin, release consumption vitality, and help build tourist destinations and international consumption center cities.
Innovative integration of culture, tourism and business, immersive experience to promote cultural dissemination
During the "May Day" period, Tianjin Tourism Group took immersive experience as the main scene, and launched a series of immersive leisure consumption experience scenes such as "Tang Feng Yanle Garden Party", "Crossing the Beacon Fire - Magic Show", "Tianzi Jindu - Mingfeng Performing Arts", "Future Sailing - Interactive Experience" and "Haihe River Moon Viewing River View Restaurant" in Yanyuan International Hotel, Jinlihua Hotel, Haihe River Cruise Yongle Wharf, Jinwan Wharf and Jinwan Building 6, so as to increase the supply of cultural tourism products and enrich the connotation of cultural tourism.
According to reports, the "Tang Feng Yanle Garden Party" cultural experience creative interactive scene launched by Yanyuan International Hotel of the tourism group will present five theme areas: "Red Wall Light and Shadow", "Huashang National Rhyme", "Oriental Elegance", "Jingqi Mountains and Rivers" and "National Quintessence Workshop". The use of red wall, clear water, light and shadow, laser and other elements in the form of light and shadow show to present a set of scientific and technological experience and national style and ancient charm in one of the "red wall show", dressed in Tang costumes, with flower ornaments of the Tang Dynasty flower gods will lead visitors to open the "May Day" pattern journey. At the scene, visitors can also interact with the poet fairy Li Bai to poetry, more powerful warriors dance swords, and experience juju, archery, pot throwing, poetry, calligraphy and painting, and jointly interpret the historical stories of the Tang Dynasty. At the same time, the hotel also launched regional flavor delicacies such as traditional Xi'an gourd chicken, intangible cultural heritage old grandson mutton steamed bun and other regional flavor delicacies and Chinese and Western buffet catering, and visitors can experience the national tide carnival under the stars in Tang costumes.
After experiencing the elegance of the Tang Dynasty, tourists can also immerse themselves in the fun of magic sitcoms at Jinlihua Hotel. During the "May Day" period, relying on the outdoor lawn space of Jinlihua Hotel, the eye-catching war-themed magic sitcom will lead people into the fantasy world. The meticulously crafted show creates a unique audiovisual experience through unique stage sets and props, combined with lighting and sound effects. In the hotel, visitors can also enjoy German-style singing and dancing performances, taste German food, and feel the infinite pleasure of the world at hand.
Multi-scene and multi-format integration to enhance the added value of cultural tourism
In order to further meet the needs of consumers, Building 6 of Jinwan Plaza will be linked in the form of "indoor + outdoor", allowing tourists to experience the tourism surprises brought by different cultural tourism scenes and formats. The riverside characteristic riverview restaurant takes famous food, characteristic cultural and creative food, coffee and beer and other catering as the main business formats, and uses double-decker buses, square pavilions and starry sky houses to create a riverside consumption scene, including Fujian special snacks such as general spoons, seafood rolls, rose shortbread, etc., and Gulangyu Internet celebrity "Zhang Zaipu Handmade Ice Cream" (ice cream of beef cubes, chrysanthemum ice cream, bitter gourd ice cream) refreshes people's taste buds. Not only that, the world-class intangible cultural heritage - Fujian Zhangzhou traditional puppet show will also be unveiled in Jinwan Square during the "May Day" period. During the "May Day" period, Tianjin Tourism Group and Tianjin Academy of Fine Arts jointly created the "Haihe River Art Gallery", where visitors can enjoy the exhibition of paintings and on-site paintings, and feel the "literary and artistic style" of Tianjin.
Jinwan Building 6 creates an immersive consumption scene with modern Tianjin characteristics, tells the history and culture of Tianjin in the form of a long scroll of the Haihe River, and creates a comprehensive cultural tourism experience of "check-in + leisure + shopping + research" for tourists. In the next step, it will introduce the first film derivative figure museum and create a sports immersion experience hall.
In addition, Li Shunde Hotel, the "first store in China" under the tourism group, is committed to giving full play to its role as an affiliated museum, arranging a free professional guide team twice a day to give in-depth explanations to reveal the hotel's 160 years of history and culture for visitors, and holding a series of activities such as Li Shunde passport stamps, "concert in the museum", "night tour of the museum" and "city tasting tour", leading guests to immerse themselves in the history of the hotel and deeply experience the charm of Tianjin.
During the "May Day" period, Yongle Wharf on the Haihe River will create a scene of the Ming Dynasty, relying on the cultural background of the cruise ship wharf and Tianjin Caoyun, and stage the theme performance of "Yongle Festival", combining national style dance, folk music performance, and opera performance. With "Sailing in the Future" as the core element, Jinwan Wharf will set up three major sections: optical core, time and space gate and lost space station, to create a new landmark of "Jinwan" Wharf full of futuristic style and sense of technology.
State-owned enterprises have joined hands to make the "May Day" holiday dry
During the "May Day" period, the state-owned assets system enterprise group will carefully plan and launch a series of colorful cultural, tourism, sports and business integration consumption scenarios:
Chengtou Group held the Tianjin 2024 International Women's Pole Vault Street Tournament in the square of Building 4 of Jinwan Plaza, inviting outstanding female pole vaulters at home and abroad to participate in the competition;
With the theme of "Chasing Dreams and Blooming with Joy", TEDA Holdings launched a series of colorful activities such as a new "Cute Pet Paradise" activity, a Russian-style performance and a special edition aircraft carrier fireworks show in TEDA Aircraft Carrier Theme Park.
The food group held a rape flower festival and a rock music festival for college students in Jingang Farm, created a sightseeing bus on the Haihe River, promoted the integration of agriculture and tourism and the story of a time-honored brand, and directly demonstrated product technology and safety to residents through community activities.
The rail group has carried out various amusement projects such as panda pavilions, bamboo rafts, and camping in the scenic area of Guanghe Valley Tourist Resort, as well as special performances such as clown performances, animal performances, and NPC interactive check-ins;
The textile group kicked off the 2024 Tianjin Fashion Week on Dongjiang Bay Beach, and held various "conferences, exhibitions, and shows" activities relying on the characteristics of Yifeng District;
Bohua Group's Changlu Hangu Salt Farm held the 3rd Haiyan Cultural Tourism Festival and launched a music festival, inviting rap and pop stars to present wonderful and unique performances;
Boqing Group held the "Love My Tianjin, Use My Jinpin" time-honored brand into the community activity, and invited time-honored brands such as Gui Faxiang, Yi Juyong, Shanhaiguan Soda, and Seagull to participate in the exhibition;
Jincheng Capital held a theater event in the Cotton 3 Creative District, launching a variety of comedy and interactive plays;
The transportation group opened a special line through train to carry out the activity of "Bubble Island Music and Art Festival * Beijing-Tianjin-Hebei Station";
The public transport group and the Ninghe Cultural and Tourism Bureau launched the theme activity of "going to an unexpected rose appointment";
With the theme of "Guochao Jinpin, Time-honored Brand Rejuvenation Season", Bo Investment held the Tianjin Time-honored Brand Mid-Year Discount Festival.
With the full launch of 35 cultural and tourism scenes of "Ancient Charm Xinhua Spring Full of Tianjin Gate", Tianjin will ignite a new upsurge of tourism consumption in the city with its unique cultural creativity and historical inheritance during the "May Day" period, leading tourists at home and abroad to deeply experience the history and modern charm of Tianjin.