More and more people are entering the short video, and some friends are big hits as soon as they make a move, and they have seized the traffic password of the platform; Some friends have encountered technical problems, and they have good ideas but don't know how to present them. Especially for one-person entrepreneurship and start-up small teams, in addition to the headache of exposure, they also have to take into account the problem of "making money".
However, there are still trading cases where one person or a small team can handle 100,000 or millions of accounts and achieve continuous monetization. We collected a large number of operation cases and talked to many operation traders, and found that they all have their own set of practical methodologies.
Today, Little Goose will share with you 2 typical short video entrepreneurship cases, and let's see how they "play" with explosive models and achieve long-term realization.
1. 160,000 matrix video playbacks within 1 month?1 person to handle the whole process of operation?
I believe that many small partners will encounter the situation that one person starts a business, or the team only has one person engaged in operation, so how can one person quickly make a short video that can be effective, and efficiently precipitate the operation method?
Mr. Huang Jinjie, the operation director of Hainan Shengrui Tax Agent Office, after many years of deep cultivation in the finance and taxation industry, he transformed from 0 to 1 new media operation, and achieved 160,000 video views of the short video matrix number within one month. One person completed the construction of the whole link such as script planning, shooting, editing, matrix construction, operation planning, marketing fission, community operation and maintenance, and product services.
In the process of operating the short video matrix, he believes that "creating short video content that retains users" is the most critical link. The following is his methodological sharing that has been precipitated in actual combat:
In a short video platform, the public domain platform usually involves three elements: video release time, release frequency, and comment area operation.
1. The first is the release time of the video.
Everyone's track and target audience are active differently. For example, the morning rush hour is a good time to post videos, because people often use this time to watch morning news or knowledge-sharing videos when they take the subway or bus on their commute. Similarly, the afternoon and evening peaks also have their own audiences, such as mothers and seniors who are suitable for the morning rush hour, while office workers and staff use their meal time to watch relaxing or informative videos during the lunch break. The evening rush hour is a full-fledged time period with a relatively large number of people.
2. The second is the frequency of short video releases.
We can divide videos into dramas, commodity grass and live streaming. Each category has its time of popularity, and the frequency of posting is very important to get exposure on public domain platforms. For example, there are 2 to 4 feature videos per week, 1 to 5 videos per week, and 2 to 4 live streaming videos per week. Why are there so many releases? Because through the matrix approach, the team can find ways and means that are suitable for ordinary users in the big stream, and accumulate exposure.
3. Finally, the operation of the comment area.
We often see some big Vs have more comments than likes in the comment section of the public domain platform. People usually read the content in the comments section, especially the comments on the first video. Therefore, in addition to the previously mentioned posting time and frequency, the operation of the comment section is also very important.
In addition, we need to consider two aspects, namely content and form.
First, the content must be vertical. Taking travel bloggers as an example, when you share your travel experience or conduct a live broadcast, you should show the experience of eating, drinking, playing, and having fun in an immersive way, so that the audience can feel the joy of travel. If you're sitting in an office or in front of a bookshelf and sharing, it's not in line with the travel scene and the audience won't be interested. Another important element is emotional value. In the field of business education, Ms. Zhang Qi is a good example. On the contrary, the value of Crazy Brother Yang mainly lies in being funny and reversed, which can make the audience feel relaxed and happy. Combining usefulness and sentimental value can greatly enhance the appeal of your content.
In addition, form is also an important consideration. Lively and doorway are complementary to each other, lively attracts laymen, and doorway attracts insiders. For example, Luo Xiang explained the law in a humorous way, appealing to laymen, who recognized the accuracy of his laws. As a result, we can translate our expertise into a lively format for dissemination. The paradigm shift can lead to significant growth in data.
Second, the transformation of sports students into mobile photography entrepreneurship actually attracts 500W fans?
Mr. Curly Tong, majoring in physical education in college, has worked as a marketing specialist with zero experience for six or seven years after graduation, and has been a marketing director.
Around the age of 30, in 2016 or 2017, I started thinking about whether I could do something different. That's when freelancing became popular and the concept of IP began to emerge.
In the process, he gradually discovered his interest in photography and decided to try his hand at turning photography into a career. So, I began to learn photography techniques and post-processing, bought a camera, started taking photos of various subjects, posted my work on social media, and actively participated in photo competitions and exhibitions.
He began to find that mobile photography has great potential and market demand, so he increased the frequency of publishing mobile photography tutorials to share experience and skills, and more and more fans on the whole network. For entrepreneurs who want to make a hit on the short video platform and attract sustainable monetization traffic, Mr. Curly Tong has 1 suggestion - to create a personal IP:
In the era of self-media, building a personal IP (personal brand) is an important way for others to know you. Here are a few key elements:
1. Positioning and recognition: Give a name that is easy to recognize, easy to read and easy to spread, so that people can know the industry or field you are engaged in at a glance.
2. Content features: Provide distinctive content, choose professional or humorous expressions according to your style, and write styles that suit you.
3. Engage with readers: Respond to comments, private messages, and connect with readers so that they feel that you care and care, and build a loyal fan base.
4. Social Media Promotion: Actively use various social media platforms to promote and expand influence and popularity.
5. Continuous learning and professional knowledge improvement: Keep up to date with the latest content, keep up with industry trends, provide valuable information, and attract the attention of readers or audiences.
The key to building your own IP is to find a unique style and disseminate valuable content. For example, after I bought an air fryer, I searched for tutorials and bookmarked useful content. At the same time, I also have a collection of content about mobile phone cameras and other knowledge. Entertainment value is equally important, and watching videos and live streams is often done for relaxation and entertainment. Consistent and stable content output should also not be ignored to remain attractive and avoid being replaced.
My process is to distribute content through free platforms for the benefit of others. Despite the fact that there are 10,000 people in the platform, not all of them have become my users. Even if they are not my users, they may become my fans and have an impression of me. With funnel methods, I might find 100 out of 10,000 people who are willing to pay to learn. Based on their needs, I create products and personal brands.
In a situation where it is increasingly difficult to obtain public domain traffic, word-of-mouth communication is crucial. More than half of my students came through student referrals. Word-of-mouth communication is crucial to building a personal IP, and this is also my experience.
Now, Mr. Curly Tong has developed his own mobile photography course to convert fans on the public domain platform into students. At the same time, he published best-selling books such as "Everyone is a Photographer when Picking Up a Mobile Phone", "A Good Mobile Phone is Enough to Shoot a Good Short Video", and "An iPhone is Enough to Shoot a Good Short Video", completing the output of explosive models and the realization of knowledge.
If you need to quickly reveal the popular methods of creative short videos, find a variety of shooting equipment and editing tools, and master the secrets of the creation of paid short videos, you can learn about Little Goose Pass [0-1 Short Video Editing Creation Camp]. This training camp lasts for 3 days, especially for beginners, mobile phone shooting enthusiasts, creative short video enthusiasts, knowledge paid creators, business operators and brand operators.