Produced by | 100 million car tide
Author | 100 million cars car discussion
On April 29, 2024, the highly anticipated "Symposium on Promoting Characteristic Consumption of Automobiles" was successfully held at the Beijing Automobile Museum. The seminar set up a total of "1 closed-door discussion, 1 industry development conference, 1 product exhibition", a comprehensive gathering of government leaders, pickup truck business leaders and industry elites, etc., committed to accelerating the development of new consumer fields through innovation and policy support, and contributing wisdom to the expansion of the automotive blue ocean market and the promotion of economic improvement.
The seminar was hosted by the China Association of Automobile Manufacturers and undertaken by China Pickup Network, and invited the National Development and Reform Commission, the Ministry of Commerce, the Ministry of Industry and Information Technology, the State Information Center, the China Association of Automobile Manufacturers, the China Association of Automotive Journalists, the Yiche Research Institute, as well as domestic mainstream pickup trucks and peripheral enterprises to participate in the exchange and discuss related issues.
On the morning of April 29, the first meeting of the 2024 Symposium on Promoting Automotive Characteristic Consumption - Closed-door Discussion was successfully held, with Li Shaohua, Deputy Secretary-General of the China Association of Automobile Manufacturers, as the moderator.
The closed-door discussion adopts a targeted invitation system, and is an important communication platform for gathering leaders of government ministries and commissions in charge of the automotive industry, heads of key pickup enterprises, elites and scholars in the automotive industry.
The guests at the meeting conducted in-depth exchanges on issues of general concern in employment, shared views and countermeasures around the consumption hotspots and key issues of the automotive industry, and focused on showing the market potential of pickup trucks, expressing industry demands, and showing the charm of models to the leaders of competent ministries and commissions, and promoting relevant government departments to adjust and improve the relevant binding factors restricting the development of pickup trucks as soon as possible.
On the afternoon of April 29, the 2024 Pickup Industry Development Conference was held, which focused on the development achievements of the pickup truck industry such as new technologies, new products, and new trends, laying a good foundation for policy improvement.
Li Shaohua, Deputy Secretary-General of China Association of Automobile Manufacturers, and Han Junshan, Vice Chairman and Secretary-General of China Association of Automobile Journalists, delivered speeches at the conference, Gu Guoquan, Deputy Secretary-General of Pickup Branch of China Association of Automobile Manufacturers, CEO and Editor-in-Chief of China Pickup Network, and Xie Guoping, Deputy Director of Resources and Data Division of the Ministry of Informatization and Industrial Development of the State Information Center, delivered wonderful keynote speeches and initiatives respectively. In addition, representatives of Great Wall Pickup, Changan Pickup, Jiangling Pickup, JAC Pickup, Yunliang Off-road and other enterprises also shared themes in different directions.
Li Shaohua, Deputy Secretary-General of China Association of Automobile Manufacturers, delivered a welcome speech. He said that after unremitting efforts and transformation and upgrading in recent years, China's automobile industry has reached the ranks of the international advanced level, entered a new era of development, and laid a solid foundation for the development of pickup trucks.
However, at the same time, the domestic pickup truck market still faces problems such as insufficient key core technology innovation capabilities, changes in global trade rules, overcapacity and imbalance.
He put forward four suggestions to the pickup industry: first, strengthen technological innovation, improve product quality, to ensure that the pickup industry in the fierce market competition to maintain a leading position; second, strengthen brand building, enhance product image, in the hearts of consumers to establish a good brand awareness; third, strengthen market development, increase product sales, enhance market penetration and influence; fourth, strengthen industry cooperation, enhance product efficiency, through the integration of all resources, jointly enhance the efficiency and competitiveness of the pickup industry.
(Li Shaohua, Deputy Secretary-General of China Association of Automobile Manufacturers, delivered a speech)
Han Junshan, vice chairman and secretary general of the China Association of Automotive Journalists, said in his speech that pickup trucks, as a special type of car, have long gone beyond their original cargo carrying function and become a tool for expressing individuality, exploring freedom and realizing a diversified lifestyle. With the diversification of consumer demand, the domestic pickup truck market is gradually expanding, and the trend of younger and personalized consumption has prompted pickup truck manufacturers to make more innovative attempts in design and function, and China's pickup truck industry is accelerating towards diversification, high quality and technological innovation.
As a bridge and link between the national automotive journalists, the China Association of Automotive Journalists will vigorously support the development of the domestic pickup truck market, integrate and connect the resources and forces of the automotive media industry and the automobile industry, and provide more professional media communication services for the pickup industry.
(Han Junshan, vice chairman and secretary general of China Association of Automotive Journalists, delivered a speech)
Gu Guoquan, Deputy Secretary-General of the Pickup Branch of the China Association of Automobile Manufacturers and CEO and Editor-in-Chief of China Pickup Network, gave a keynote speech on "Building Pickup Culture with Chinese Characteristics and Helping Automobile Consumption Expansion". He reviewed the development process of pickup trucks, compared the pickup products and cultural characteristics of different regions at home and abroad, and analyzed the performance of the domestic pickup truck market in recent years, the main consumer groups, and product trends.
Gu Guoquan believes that domestic pickup trucks are developing in the direction of new energy, intelligence, multi-purpose, multi-scene, customization, etc., and consumer groups are also showing a new consumption trend with diversified needs.
(Keynote speech by Gu Guoquan, Deputy Secretary-General of Pickup Branch of China Association of Automobile Manufacturers, CEO and Editor-in-Chief of China Pickup Network)
Xie Guoping, Deputy Director of the Resources and Data Division of the Ministry of Information Technology and Industrial Development of the State Information Center, released the "2024 Pickup New Vehicle Buyer Survey (NCBS) Joint Research Proposal". She said that the New Car Buyer Survey (NCBS) is a basic survey of the global automotive industry, which provides information support for enterprise market segmentation, user portrait, demand mining, competitive analysis, product development, marketing promotion, strategy formulation, etc., and has broad application value.
With the increasing variety of categories and products in the pickup truck industry, the importance of NCBS for pickup trucks is also increasing, and it is necessary and feasible to carry out NCBS in the form of joint projects to achieve a win-win effect for all parties. On behalf of the Pickup Branch of the China Association of Automobile Manufacturers and the State Information Center, she issued an initiative for NCBS joint research to the pickup truck industry, creating a shared and sustainable basic research for the industry through co-planning and co-creation, and continuously promoting the pickup truck industry to move towards new development, expansion and upgrading.
(Keynote speech by Xie Guoping, Deputy Director of the Resources and Data Division of the Ministry of Informatization and Industrial Development of the State Information Center)
At the meeting, Zhang Haobao, Chairman of the Pickup Branch of China Association of Automobile Manufacturers and CEO of Great Wall Motor's Pickup Truck Brand, Chen Weijie, General Manager of Changan Kaicheng and CEO of Chang'an Pickup Brand Division, Wang Heng, Manager of the Pickup Brand Department of Jiangling Motors Sales Co., Ltd., Li Chuan, Director of the Market Development Department of Jiangqi Group Pickup Company, and Zhu Yunliang, Founder of Yunliang Off-road, respectively made "Promoting Market Expansion with Category Innovation and Making Chinese Pickup Trucks Popular in the World", "Global Layout of Pickup Trucks: The Industry Goes Hand in Hand to Create a New Chapter of China's Pickup Truck Global Leadership", " Continue to promote the popularization of pickup trucks in China - from product value to emotional value upgrade", "sail to the sea, be a new business card of Chinese pickup trucks", "one car multi-purpose, the king of variety pickup should have a lifestyle" keynote speeches.
(Keynote speech by Zhang Haobao, Chairman of the Pickup Branch of China Association of Automobile Manufacturers and CEO of Great Wall Motor's Pickup Truck Brand)
(Keynote speech by Chen Weijie, General Manager of Changan Kaicheng and CEO of Changan Pickup Brand Division)
(Keynote speech by Wang Heng, manager of the pickup brand department of Jiangling Motors Sales Co., Ltd.)
(Keynote speech by Li Chuan, Director of Market Development Department of Jiangqi Group Pickup Truck Company)
(Keynote speech by Zhu Yunliang, founder of Yunliang off-road)
The prosperity and growth of the domestic pickup truck industry requires many efforts, and it is also necessary for all pickup truck companies to unite to form a joint force and seek common development. In order to promote the expansion of the pickup truck market, accelerate the development of new consumption fields, and inject new impetus into the domestic economy, at the meeting, mainstream pickup truck companies issued a joint declaration: condense the strength of China's pickup trucks, serve thousands of industries, and make pickup trucks popular!
In addition, the seminar also opened a two-day interactive exhibition area for pickup trucks in the outdoor venue of the Beijing Automobile Museum.
Mainstream pickup truck companies such as Great Wall Pickup, Jiangling Pickup, Zhengzhou Nissan, JAC Pickup, Foton Pickup, Changan Pickup, and Radar Pickup gathered here with their core products to show the charm of the pickup category and enhance product awareness. At the same time, there are also multicultural vehicle functions and use scenarios of pickup trucks, interaction, etc., which fully demonstrate the strength and appearance of the development of China's pickup truck market.
In 2024, the lifting of the ban on pickup trucks will enter its eighth year, and it has become an industry consensus that pickup trucks are a blue ocean market. At present, with the upgrading of consumption structure, younger consumer groups, quality of consumer demand, and leisure life with cars, the domestic pickup truck market is radiating new vitality.
In the face of the new situation and new requirements, the 2024 Symposium on Promoting Automotive Characteristic Consumption has gathered the wisdom and strength of the whole industry, directly hit the key points, hot spots and difficulties, and contributed to the development of the pickup truck category, the expansion of the automotive blue ocean market, and the steady and healthy development of the mainland economy.