On April 25, 2024, the Department of Raw Materials Industry of the Ministry of Industry and Information Technology organized a symposium on the 2024 green building materials to the countryside in Jinan, Shandong Province, and fully launched the 2024 green building materials to the countryside activities. The Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the State Administration of Market Supervision and other departments and other relevant departments and bureaus, the relevant persons in charge of the competent departments of industry and information technology in some regions, and the relevant personnel of the member units of the China Building Materials Federation and the Green Building Materials Product Certification Technical Committee participated in the meeting. As a representative of key enterprises, 3Trees attended the work symposium and conducted in-depth exchanges.
The symposium was chaired by Chen Kaimin, a first-level inspector of the Department of Raw Materials Industry of the Ministry of Industry and Information Technology, Chen Guoqing, executive vice president of the China Building Materials Federation, and Yan Jie, deputy director of the Shandong Provincial Department of Industry and Information Technology, made speeches. The meeting officially launched the 2024 green building materials to the countryside activity, which will continuously improve the supply level of green building materials and help build a livable, workable and beautiful village.
At the symposium, 3Trees introduced the development of green building materials in the countryside in 2023 and the activity plan for 2024. 3Trees has taken the activity of green building to the countryside as a long-term work, and on the basis of summarizing successful experience, it has gradually been promoted nationwide. And around the home renovation, beautiful rural construction, green building materials certification and other aspects of the measures to expand the scope of green building materials to the countryside activities.
Look at the overall situation and strive to be the vanguard of beautiful rural construction
As early as 2022, during the two sessions, Hong Jie, Chairman and President of 3Trees, as a representative of the National People's Congress, put forward a series of measures and suggestions to "promote green building materials to the countryside and help the construction of beautiful villages" and enhance the concept of green and low-carbon consumption of rural residents, which was highly valued by relevant state departments. At the two sessions in 2023, Chairman Hong Jie, as a member of the CPPCC, once again proposed to "improve measures and further promote the activities of green building materials to the countryside", which is highly consistent with the direction of "promoting green development and building a beautiful China".
In addition to actively looking at the overall macro situation and offering suggestions, 3Trees has also effectively publicized and implemented the concept, vigorously promoted green development, and implemented the construction of beautiful villages. In 2023, 3Trees has carried out 19,916 activities of green building materials in the countryside, covering more than 600,000 people. As a key enterprise partner of the China Building Materials Federation's green building materials to the countryside, it actively participates in the rural activities in Shandong, Zhejiang, Fujian, Guangdong, Hebei, Henan, Jiangxi and other pilot areas, and enters the stage of sinking, deepening and implementing the countryside through publicity and promotion, preferential policies, UnionPay subsidies and other forms.
Recently, the National Green Building Materials Rural Activities Promotion Group released excellent cases of green building materials in the countryside, and 3Trees won the first batch of outstanding enterprise cases of green building materials in the countryside activities by virtue of its solid and effective achievements in rural areas.
Seizing the opportunity, imitation stone paint has ranked first in market share for many years
At present, more and more Chinese people have returned to the countryside to build small western-style buildings and villas, and the demand for imitation stone paint on the exterior walls has expanded sharply, and an outlet has quietly formed. Three Trees Imitation Stone Paint keenly seized the opportunity. According to data from the China Coating Industry Association, 3Trees Imitation Stone Paint has become the No. 1 product in market share for many years since 2020, and has undoubtedly become a leader in the tuyere.
Every year, 3Trees provides exterior wall coating services for more than tens of thousands of rural self-built houses and villas, from products to scenes, from channels to services, 3Trees imitation stone paint has achieved consumer-oriented in all aspects, truly benefiting consumers, and seriously and solidly contributing to the construction of beautiful villages.
Continue to practice and carry out green development to the end
At present, the Ministry of Industry and Information Technology and other six departments have jointly issued a notice that from 2024 to 2026, green building materials will be carried out nationwide to carry out in-depth activities in the countryside. It aims to promote the development of the green building materials industry from 2024 to 2026, expand the product range, innovate consumption patterns, and promote rural revitalization. Through collaborative cooperation, we will improve product quality, support green consumption, and strengthen publicity and guidance.
3Trees will continue to shoulder the responsibility of a national enterprise, continue to carry out green building materials to the countryside, increase innovative scientific research, and promote the transformation and upgrading of the green home furnishing industry. Explore the transformation from "green building materials products" to "green building materials system solution providers + characteristic rural construction service providers" to the countryside, actively promote the innovation and development of new formats and new models of green building materials consumption, and carry out green development to the end.