On April 27, the vast green space and waterfront promenade at 2769 Jinxiu Road once again welcomed a large number of citizens and tourists who came to spend the weekend. This is the first time in a week that the immersive interactive exhibition and display of "Cultural Block and Urban Aesthetic Education" in Pudong New Area has been unveiled again after a week after its debut on April 20.
During the 13th Pudong Culture and Arts Festival, as the "flagship store" and home of Pudong New Area's public cultural services, the Pudong New Area Culture and Art Guidance Center on Jinxiu Road tried to integrate the most popular performing arts forms at the moment, and created an open "cultural block" around its own venues, the vast green space full of spring around it and hundreds of meters of beautiful riverside trails, allowing citizens to stop and sit here and make this block come alive.
The reporter learned that although it was only a week apart, the "cultural block" on April 27 has been upgraded to version 2.0. In addition to retaining the popular intangible cultural heritage experience in the first week, the restoration of ancient markets, Yunnan ethnic customs performances and live bands, etc., this time a cappella, percussion, Blackpool ballroom dance, Chaotong dance and other performances that are more in line with the literary and artistic tastes of young people have been added, as well as puppet performances and parent-child entertainment content suitable for "family carnival", so that the overall style of the whole block is younger and more international. These updates made many citizens who came last week still get surprises that day.
Frequent shopping and constant innovation, so that the audience can continue to discover surprises, so that citizens can gradually develop the habit of coming here to "go shopping", is the original intention of the Pudong New Area Culture and Art Guidance Center to plan the "cultural block" activities. At the same time, the "Cultural Block" activity has also become a "star scout" for excavating outstanding mass literary and artistic teams and talents. On the same day, the children's national style recitation teams from Lingang, academies, troupes, etc., and the Pudong "Splendid Dance Troupe" all came to the neighborhood and won warm applause with their wonderful performances.
Zhang Lei, Director of the Culture and Art Guidance Center of Pudong New Area, said: "The activity form of the 'Cultural Block' promotes the integration of cultural and artistic activities and urban commerce, and has won the love of citizens and tourists with its open space and free style, and has stimulated people's enthusiasm for exploring the city." This year's Pudong Culture and Arts Festival should not only allow the audience to enter the venue and watch the performances on the stage, but also attract the audience with an open 'cultural block', so that the city will become a bigger stage and a bigger social aesthetic education classroom." ”
Text: Cao Zhiguang
Photo courtesy of the District Culture and Art Guidance Center
Editor: Lu Lin
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