Recently, the gold recycling market has been hot, and many consumers are considering cashing in the gold bars and gold jewelry they have hoarded. Compared with banks, gold stores and unscrupulous merchants with many "routines" that have set up recycling thresholds, JD Gold Recycling Service has become the preferred channel for many consumers for online gold recycling by virtue of its advantages such as unlimited brands, transparent quotations according to real-time gold prices, quality inspection reports, and efficient account delivery.
JD.com data shows that since March, the number of online gold recycling inquiries has increased by 30 times month-on-month, and the number of recycling service orders has increased by 450% month-on-month. JD.com's gold recycling service allows consumers to easily complete the realization of gold online without the need to go back and forth to the gold store to compare prices for gold realization, greatly simplifying the gold recycling process.
Physical gold has the multiple roles of jewelry, investment and collectibles, and has always been favored by consumers. But in the past, many consumers have had the experience of "buying gold is easy to buy and difficult to sell". For example, most banks only buy the gold they sell, and need to provide purchase invoices and appraisal certificates, and some banks also require the gold plastic packaging to be unopened; Branded gold stores also only recycle their own products, and the price varies from one to another, and depreciation may be charged. In addition, some unscrupulous merchants who claim to be free of charge for door-to-door recycling or quote high prices in advance not only charge high depreciation fees, fineness fees, and handling fees in the actual recycling process, but also use the weight to steal the grammage, and fabricate reasons such as low gold purity, resulting in consumers "suffering dumb losses".
In order to bring consumers a reliable and convenient gold recycling service experience, JD.com launched the industry's first online gold recycling service in 2018, providing 7*24 hours online services to help users inquire and place orders at any time with a one-stop solution of "no restrictions and no routines", allowing consumers to conveniently complete the whole process of gold recycling anytime and anywhere. In order to meet the demands of some consumers for offline in-store recycling, in 2023, JD.com will also join hands with Aihuishou to open up offline gold recycling channels, covering nearly 300 Aihuishou stores across the country.
Consumers open the Jingdong APP, search for "gold recycling" to go directly to the gold recycling page, enter the estimated grammage of recycled gold on the page, and transparently view the real-time recycling amount, and there is a real-time gold price of the Shanghai Gold Exchange for users' reference, and the recycling price is well known.
At present, Jingdong Gold Recycling has two merchants, Love Recycling and Jinggong Meizuo, and the recycling of gold bars and gold jewelry is not limited to brands, and online recycling will arrive in the account within 2 to 3 working days at the earliest. Consumers can also choose to recycle in the store, make an appointment with the nearest Aihuishou store, and receive the account immediately after on-site testing and confirmation of recycling, and can enjoy a 6% discount on the store's recycling service fee, making consumers more assured by the transparent and visual recycling experience.
Up to now, nearly 10 million users have experienced the convenient service of gold recycling on JD.com. In the future, JD.com will gradually open gold recycling services in 1,500 offline outlets across the country, so that consumers can enjoy a safer and faster service experience with a more dense and efficient store network and humanized online recycling solutions.