On April 22, 2024, Leysen, a giant of inlaid jewelry, announced that it has reached a strategic cooperation with the Natural Diamond Council (NDC), the world's leading international industry association, and the two sides held a signing ceremony with the theme of "Love Meets Nature, True Protection" at the Leysen Royal Jewelry Museum. Mr. Ma Jun, Chairman of Leysen, and Ms. Xu Yilei, Managing Director of Natural Diamond Association Greater China, attended the signing ceremony and witnessed this milestone moment. One is a giant of inlaid jewelry, and the other is the world's authoritative natural diamond association, and the two strong alliances will have a positive impact on natural diamonds and the entire jewelry industry, and promote the vigorous development of the entire jewelry industry.
The two parties signed a strategic cooperation agreement to promote the vigorous development of the natural diamond industry
The Natural Diamond Council (NDC) is the authoritative non-profit international trade association for the natural diamond industry. The mission of the Natural Diamond Association is to inspire and educate consumers about the unique value of natural diamonds and the positive impact and commitment that the natural diamond industry has on the world. As a global organization, its member companies operate across four continents, with locations in 10 countries, including Canada, South Africa and Botswana. Currently, the Natural Diamond Association has branches in New York, Shanghai, Mumbai and Antwerp, as well as office teams in the UK and France.
Founded in 1855 in Brussels, Belgium, Leysen custom-made jewelry for the European royal family and passed it down from generation to generation as a family mark, participated in the production of the national treasure "Crown of the Nine Provinces" used for the coronation of four generations of Belgian queens, and was invited to restore the "Crown of Eugenie" of Napoleon III, a French treasure. Over the course of its 100-year history, Leysen has been favored by the royal family because of its ingenious design concept and exquisite natural diamond polishing and setting technology, realizing the perfect fusion of craftsmanship and modern craftsmanship, and striving to bring brilliant and sparkling high jewelry pieces to the world. As a revolutionary breakthrough in the 570-year history of diamond cutting in Belgium, the "Blue Fire True Heart Diamond" can be seen at the bottom of the diamond, with a sincere cut patent and brilliant brilliance, which is the best embodiment of Laishen's psychic design and craftsmanship.
At the signing site, Mr. Ma Jun, chairman of Laishen Tongling, delivered a speech, affirming the precious value of natural diamonds and their eternal rarity, Laishen Tongling has been polishing high-end jewelry with the craftsmanship of pursuing perfection, and the selection of high-quality natural diamonds is an important part of strategic significance.
Ms. Xu Yilei, Managing Director of Natural Diamond Association Greater China, said: "The Natural Diamond Association attaches great importance to the cooperation with Laishen Tongling to jointly promote the transparency and sustainable development of the industry, convey the brilliant charm of natural diamonds to consumers, and work together to establish a deep connection and resonance between natural diamonds and people's lives and emotions."
With this partnership, the two companies will work together to create a wide range of digital content and online and offline communication programs to promote the unique value of natural diamonds as "natural, rare and safeguarded" through the official platform of Only Natural Diamond, the influence of celebrity ambassadors, global sustainability advertising campaigns, and social media channels. At the same time, it integrates professional training resources to empower the industry and present the brilliant charm of natural diamonds to global consumers.
The price of natural diamonds is on the rise and is collectible
The Natural Diamond Association has released an industry analysis report, The Truth About Diamonds, which it hopes to dispel rumors and misconceptions about the diamond industry.
– Are natural diamonds rare?
Natural diamonds are an increasingly rare natural resource. One carat of natural diamonds is mined annually in just about the same amount as one fitness ball. The process by which natural diamonds are formed means that they are extremely valuable and rare. As a natural miracle formed by quenching in the depths of the earth at extreme high temperature and high pressure millions or even billions of years ago, natural diamonds have very limited reserves on the earth.
- Can natural diamonds be traced back to their origins?
The natural diamond industry is accelerating its traceability initiatives and leveraging technologies such as blockchain to bring more transparency to its supply chain, and a complete diamond supply chain from mine to market is now taking shape.
In fact, the value of natural diamonds has been steadily increasing over a long period of time. Over the past 30 years, the average price of natural diamonds has increased by about 3% per year. In the long run, natural diamonds are collectible. While commodity prices can fluctuate in the short term, it is important to focus on the long-term performance of natural diamond values. Natural diamonds are not simply tied to love, today's consumers buy natural diamonds more to "commemorate important moments in life": "Whether as a gift for a couple, friend or family, or as a memento for yourself, natural diamonds are a permanent witness to beautiful moments." Therefore, natural diamonds are not only exclusive to important occasions, but can also be an emotional bond between people!"
In the jewelry market, consumers often have many doubts about the quality, origin and price of diamonds. Through this cooperation between Leysen and the Natural Diamond Association, it will provide consumers with transparent industry information, solve many misconceptions about the diamond industry among the public, continue to strengthen industry transparency, and help them make more informed decisions.
The "Love Meets Natural True Guardian Plan" was released, and high-quality natural diamonds such as blue fire true carat diamonds are expected to increase by 10%, which is of great industry subversive significance
On the same day, Leysen also launched the "Love Meets Natural True Guardian Program", promising that natural diamonds will achieve 10% replacement and value-added in the next three years. This commitment not only demonstrates the confidence of Laishen Tongling in high-quality natural diamonds such as Blue Fire True Heart Diamonds, but also reflects its sincerity and commitment to consumers.
As a revolutionary breakthrough in the history of 570 years of diamond cutting in Belgium, the "Blue Fire True Heart Diamond" is the best embodiment of Leysen's psychic design and craftsmanship, which has been developed by diamond cutters for many years and polished thousands of times, showing a romantic "heart" shape at the bottom of the diamond On the occasion of the 60th anniversary of the founding of the People's Republic of China, the King of Belgium presented it to the Chinese government as a national gift, adding luster to the legendary resume of Blue Fire True Diamond.
The reason for this is that the profound heritage and exquisite skills of Laishen Tongling century-old royal jewelry. As a jewelry brand with a history of 100 years, Leysen has always been committed to combining traditional craftsmanship with modern design to create unique jewelry pieces, such as Blue Fire True Heart Diamond. The unique cut and brilliance of the Blue Fire True Heart Diamond make each diamond shine as if it were alive.
The launch of the Blue Fire True Heart Diamond value-added plan is an important measure for Leysen to accelerate the industry cycle. In the current situation of increasingly fierce competition in the jewelry market, Laishen Tongling has successfully attracted the attention of many consumers with its century-old ingenuity and forward-looking brand strategy. The senior management of the Natural Diamond Association also spoke highly of this commitment, saying that the price of natural diamonds has increased at an average rate of 3% per year over the past 25 years, and the price of natural diamonds is on an upward trend in the long run. As a leader in the inlaid jewelry industry, Leysen can bring consumers a collection value through a long cycle.
Ingenuity, and then start a new journey
As a leader in the inlaid jewelry track, Leysen not only strives for excellence in craftsmanship, but also boldly transforms and breaks through in innovative design. Each piece of Leysen jewelry is rigorously selected and meticulously processed to ensure that it meets Leysen's high quality standards. At the beginning of 2024, we will join hands with spokesperson Qin Lan to launch a number of best-selling inlay series of jewelry, becoming a gold jewelry brand sought after by the younger generation.
It is with this extreme pursuit of design and craftsmanship that Leysen Psychic Jewelry is unique in the high-end gold jewelry market and has become the preferred brand in the hearts of many consumers. In addition, in terms of franchise development strategy, Leysen has always adhered to the development concept of symbiosis and win-win with franchisees, improved the franchise system in depth, innovated new brand marketing models, continued to add value to the brand, and coped with the new competitive landscape. At present, the clarion call for the expansion of 100 cities across the country has been sounded, and the hottest expansion site is being selected, and the business cooperation hotline is 4008289736.