Strange icons suddenly appeared on coconut water packages abroad, announcing that they did not use monkeys.
Prohibition signs often indicate that someone has done so.
In 2020, People for the Ethical Treatment of Animals (PETA) accused Thai coconut farms of using monkeys to pick coconuts in a process marked by inhumane abuse and exploitation.
According to PETA's investigation, the monkeys are picking coconuts and performing for tourists every day, and the rest of the time is either tied to ropes, caged, and tooth extracted if they resist.
The PETA group claims to have investigated eight coconut farms in Thailand
To put it simply, the matter was investigated by the United States and reported by the British media, and once escalated to a global hot issue, resulting in more than 26,000 supermarket chains removing Thai coconut products from their shelves.
A third-party agency in Thailand intervened in the investigation and randomly selected 64 of the 817 coconut plantations, and each time the result was "0 monkey workers".
"This issue has been clarified several times. "Monkey coconut picking is no different from elephants, cattle and horses used in agriculture or the military, and now they are replaced by machines." ”
"Thailand's coconut production is huge, think about it, you need 1 million tons of coconuts and millions of monkeys a year, which is not possible in the industry. ”
Urgently clarify the ban on the use of monkeys to harvest coconuts in Thailand
What's more, Thailand has developed a dwarf tree variety many years ago, and the speed of manual coconut harvesting with a cutter is faster than that of a monkey, and it is legal.
It is important to know that Thai law prohibits animal cruelty and carries a maximum sentence of 2 years in prison and a fine of 40,000 baht, or both.
Monkey coconut picking is a classic image of Thai tourism promotion, with cultural attributes, but also caused misunderstanding of the coconut industry.
Nowadays, it is very rare for Thailand to use monkeys to harvest coconuts.
Even the school where monkeys are trained to pick coconuts has developed into a tourist attraction.
Bunyarit K., Permanent Secretary of the Ministry of Commerce, explained that picking coconuts with monkeys is just a traditional way of life for the villagers, and it has not entered the industrial production system at all.
These monkeys are also not seen as ruthless coconut picking machines, but as part of the family.
In order to prove its innocence, the Ministry of Commerce of Thailand intends to invite ambassadors from the European Union and PETA to inspect the coconut production process.
In fact, the PETA organization itself is controversial, and some of its claims are too radical, such as replacing animal testing with human experimentation.
To promote the vegetarian concept, PETA members played the role of chefs roasting fake dogs on the streets of Sydney, and the roast dog models were so realistic that they scared crying children.
ChatGPT was also used to tamper with the content of the Bible, changing Adam and Eve's leather coat into plant fibers, which shows its credibility.
Although the Thai side tried its best to clarify, foreign media did not buy it, predicting that the "monkey slave coconut picking" storm would hit Thailand's coconut exports hard.
However, in 2021, Thailand's coconut milk exports increased by 2.57%.
"We are not worried about the impact on coconut exports, because the company's number one market is China, followed by the United States and Europe, and China will understand the production process. Narongsak C., General Manager of Perfume Coconut Exporter, said.
This is attributed to a 37.4% increase in the number of coconuts imported by China in 2021, with the volume of coconuts imported from Thailand soaring by 49.41%.
There are two reasons for this. First, the demand has surged, and coconut drinks have exploded in the Chinese market, with more than 130 types of coconut beverage products competing with each other.
In particular, the raw coconut latte launched by Luckin fired the first shot, which directly brought the "coconut flavor" to the air and became a peerless hot push in the domestic beverage market.
Raw coconut latte has almost become synonymous with Luckin, selling 300 million cups in 2 years and 700 million cups in 3 years, and its popularity has exploded exponentially, with an average of every 2 Chinese people drinking a cup of raw coconut latte.
The above indirectly leads to the second reason, which is a serious shortage of supply.
The annual demand for coconuts in the Chinese market is as high as 2.6 billion, while the annual output of Hainan Island, the main domestic producer, is only 250 million.
At present, China can be said to be the largest financier of Thailand's coconut exports, accounting for 87% of Thailand's total coconut exports.
With this tailwind, it's no wonder that Tatai's business is red-eyed.
Things have to start from the Chinese who have refreshed the world to "Luckin" opening a store in Thailand.
At first glance, the logo is a deer looking back, the same Luckin Blue, the name of the store is Luckin Coffee, and "Luckin Coffee (Thailand) Co., Ltd." is written in Chinese on the signboard.
All raw coconut lattes and other explosive products are accepted according to the order, and there is also a Luckin customer on the notice outside the store, for fear that you will not misunderstand that it is "Luckin" Benrui.
The only difference is that the fawn icon is mirrored upside down, with the Thai fake "Luckin" fawn looking to the left and the original Luckin fawn looking to the right.
Thailand's "Luckin" opened a store in the early stage with its own traffic, and batch after batch of unaware true love fans admired and checked in, and also took photos and sent them to domestic social platforms.
If this is playing the road to survival, a notification will definitely pop up on the Thai fake "Luckin" at this time: You have disturbed the main owner.
On August 9, 2022, Luckin Coffee posted on Weibo to announce that Luckin stores in Thailand are all counterfeit and have adopted legal means to protect their rights.
It's a bit like a rule weirdness:
1. Luckin stores will randomly appear in Singapore, South Korea, Japan, Malaysia, the United Kingdom, the Netherlands, Germany, Switzerland and other European countries, in Sydney and Melbourne in Australia, and even in New York, Los Angeles and other places in the United States.
2. There is no Luckin store in Thailand, if there is, it is a Thai holiday.
Distinguishing the real from the fake Luckin is actually very simple, you don't need to remember whether the fawn is looking left or right, just look at which side the fawn's body is close to, and then silently recite: genius on the left, madman on the right.
Because he Tai has already plagiarized and plagiarized like crazy, he staged "Li Ghost sues Li Kui".
Thailand's fake "Luckin" reproduced Luckin Coffee one-to-one, and after winning the second instance, it sued Luckin and asked the court to award Luckin Coffee 10 billion baht in compensation for economic losses.
The court has already filed a case for acceptance.
The capital behind the fake Luckin has royal and military backgrounds.
In 2020, Royal Thai 50R Group registered the Luckin trademark with the Ministry of Commerce of Thailand, and the procedures were in accordance with the law, and it was allowed to use the trademark to operate a coffee shop business that sells beverages such as tea and coffee.
It can be said that Thai companies have premeditated their efforts to target Luckin, and Luckin's strength in the field of raw coconut is so strong that it allows its opponents to enter the next level and resort to the trick of preemptively registering trademarks - if you can't beat it, you can become it.
Fortunately, Luckin has always been based on products, and taught you what it means to be a real king, responsible for setting off a new craze, and counterfeiters are only worthy of following behind the tail waves.
From thick milk, raw coconut, velvet latte, to raw cheese and iced raw coconut latte, Luckin maintained its dominant position throughout the raw coconut season, using raw coconut, toasted coconut, coconut green and other raw materials to create explosive products.
Just this Monday, the niche treasure "Coconut Ice American" also joined the team.
But Luckin's masterpiece could always be the next new product.
Not only does the Iced Raw Coconut Latte ite's self-iterate adopt the 2.0 plant-based formula, but it also evolves a new product, "Iced Black Chocolate Ice", to celebrate the first anniversary of the Iced Coconut Latte.
In addition, Luckin joined hands with THE MONSTERS series of Bubble Mart to launch a limited product for the third anniversary of raw coconut - Coconut King Latte.
Let you use your taste buds to feel the joy that the Nordic elf Labubu has at all times.
The end of playing coconut is to control the raw materials, and the coconut emperor chosen by Luckin is not in vain.
They are sophisticated and limited, and they are selected from Thai Damnoen Sado Coconut King Water*, which is one of the most sought-after coconut products in the international market.
Daanoen Sado is the core production area of Thai perfumed coconut, and the coconut produced is of extremely high quality, and the coconut is SSR rated in the gacha game.
Details determine success or failure, so Luckin internally quantified the coconut aroma and found that the coconut king has a 14.9% richer flavor than regular coconut.
In order to grasp the quality control of coconut milk, Luckin took the initiative to lead the Fino factory, the Coconut Research Institute of the Chinese Academy of Tropical Agricultural Sciences, and coconut-based upstream and downstream enterprises to jointly launch the "Coconut Milk" industry standard.
To say that the nature of Luckin's move on the coconut milk industry is similar to Qin Shi Huang's unified weights and measures.
It can be seen that Luckin has always been ahead of the market in the field of coconut.
Since the birth of Luckin's raw coconut latte, which has stirred up the entire Chinese beverage market in one fell swoop, the butterfly effect has led to the Thai coconut to find a bigger outlet under the siege of the Western media.
It has frequently exploded, not forgetting its original intention, so that the flavor of coconut and coffee fusion continues to breed a storm on the taste buds.
This storm has not stopped, and it has also promoted the standardization of the entire raw coconut industry, so that you can taste every bite of coconut in the future to maintain its peak state, just like the pattern that only the number one player in the coconut field has.