【Key Event】The White Paper on the Development of the National Garment E-commerce Industry (2023) was released in Tianmen, and the industry has entered the stage of development of new quality productivity
On April 11, the "White Paper on the Development of the National Garment E-commerce Industry (2023)" (hereinafter referred to as the "E-commerce White Paper") jointly compiled by the Circulation Branch of the China National Textile and Apparel Council, the Tianmen Representative Office of the China Textile and Apparel E-commerce Alliance, and the Tianmen Garment E-commerce Industry Association, was officially released in Hubei Tianmen, the exclusive authorization of the "China Garment E-commerce Industry Demonstration Base".
The "E-commerce White Paper" pointed out that the current development status of clothing e-commerce is manifested in the emergence of retail e-commerce, wholesale e-commerce in the ascendant, traditional e-commerce is upright and innovative, new e-commerce is growing explosively, cross-border platforms are rising rapidly, and cross-border enterprises are moving forward bravely. From 2018 to 2023, the online retail sales of apparel in mainland China will increase from 1.44 trillion yuan to 2.3 trillion yuan, and the year-on-year growth rate will change from high-speed growth to medium-speed growth. In 2023, the supply volume of mainland garment enterprises to online platform apparel dealers through professional market channels will be 556 billion yuan, accounting for 36.99% of the total turnover of apparel in professional market channels from 25% in 2018. From 2019 to 2023, the export volume of mainland clothing cross-border e-commerce increased from 145.5 billion yuan to 487 billion yuan, achieving leapfrog development, and the proportion of clothing categories in the total export volume of mainland cross-border e-commerce has also increased from 18.23% to 26.61%, and the influence of clothing categories has increased significantly.
Comments: In 2023, the Central Economic Work Conference will list "leading the construction of a modern industrial system with scientific and technological innovation" as the first of the nine key tasks in 2024, and propose to promote industrial innovation with scientific and technological innovation, especially to give birth to new industries, new models, new kinetic energy, and develop new quality productivity. The China National Textile and Apparel Council also proposed to "empower the construction of a modern textile industrial system with new quality productivity", emphasizing the need to cultivate and expand terminal consumption, vigorously develop digital consumption, domestic "trendy products", etc., actively create new areas of textile and garment consumption, and create new consumption scenarios with the help of the platform economy.
As one of the emerging formats in the apparel industry with the most new models, new kinetic energy and new scenarios, clothing e-commerce has attracted widespread attention. In recent years, clothing e-commerce has grown against the trend, especially the new e-commerce represented by live broadcast e-commerce has achieved explosive growth, becoming an important sector to maintain the smooth operation of the textile and garment industry. With the rise of new e-commerce, a new division of labor in the supply chain, a new pattern of industry competition, and further acceleration of the development of the industry, clothing e-commerce urgently needs to be standardized, professional and high-quality development.
The release of the White Paper on the Development of the National Apparel E-commerce Industry (2023) discloses the online sales of apparel and provides a reference for the development of Tianmen City and national apparel enterprises. At the same time, the "Development White Paper" looks forward to the next stage of the development direction of the industry, including the major platforms to actively support local original brands, information technology to comprehensively promote the improvement of consumer experience, the business structure of major platforms will be further adjusted, traditional e-commerce and new e-commerce will be further integrated and other new trends and new features, further guide the innovation and development of the mainland clothing cluster market. The mainland garment industry has entered the stage of new quality productivity development, and enterprises in the industry and local well-known brands should grasp the new opportunities for the development of the times, accelerate the construction of high-end garment e-commerce clusters with international competitiveness, and comprehensively build a circulation industry ecology of online and offline integration, supply chain collaboration and domestic and foreign trade integration.
Figure 1: China's online apparel retail sales from 2018 to 2023 (unit: trillion yuan)
Source: Industry White Paper, Zhiyan Consulting
【Key Event】The inaugural meeting of the Wool Worsted Sub-Technical Committee of the 4th National Textile Standardization Technical Committee was successfully held
On April 9, the inaugural meeting of the Wool Worsted Sub-Technical Committee of the 4th National Textile Standardization Technical Committee was successfully held in Guilin, Guangxi.
Yang Haijun, Secretary-General of the Wool Worsted Branch of the National Textile Standardization Committee, reported on the work summary of the third Wool Worsted Sub-Technical Committee. Since its establishment in 2008, the worsted branch has completed 3 national standards and 17 industry standards, of which during the third session, 1 national standard has been revised, 4 industry standards have been completed, and 2 standards are being submitted for approval and review. In his speech, Chen Junhu pointed out that Jiangsu Sunshine Group has built a textile technology standard innovation base in Jiangsu Province, built a technical exchange platform for upstream and downstream enterprises, and further promoted standardization to help the marketization, industrialization and internationalization of innovative technologies and products. By cultivating the right to speak in standards, we will continue to forge and develop high quality.
【Key Events】The 11th "China's Top Ten Textile Science and Technology" Kick-off Meeting and the Special Promotion Conference of General Technology and New Material Scientific and Technological Achievements were successfully held to promote the transformation and implementation of high-quality textile scientific and technological achievements
On April 9, the 11th "China's Top Ten Textile Science and Technology" kick-off meeting and the special promotion meeting of general technology and new material scientific and technological achievements were held in Jinjiang, Quanzhou, Fujian.
The conference is equipped with the platform of the first Jinjiang Scientific and Technological Achievements Transformation and Docking Conference to jointly promote the transformation and implementation of high-quality textile scientific and technological achievements and realize the interactive integration of the industrial chain. This event is open to enterprises, universities, scientific research institutes and industrial chain related units and institutions in the national textile industry, and collects scientific and technological innovation achievements in related fields including fiber, yarn, fabric, clothing, home textiles, industrial textiles, textile machinery, printing and dyeing and additives. A total of 10 achievements of "China's Top Ten Textile Science and Technology" and 10 shortlisted achievements of "China's Top Ten Textile Science and Technology" have been set up, and the certificate is jointly issued by the Science and Technology Development Department of China National Textile Council and China Textile Research Institute Co., Ltd. The final results will be released at the 2024 China Textile Science and Technology Achievement Docking Summit and the 11th "China's Top Ten Textile Science and Technology" Achievement Conference.
【Key Events】The opening ceremony of the Haixi Branch of the China Textile Institute of General Technology and the Fujian China Textile Standard Scientific Research Building was held in order to promote the deep integration of production, education, research and application
On April 10, the opening ceremony of the Haixi Branch of the General Technology China Textile Institute and the Fujian China Textile Standard Scientific Research Building was held in order. Under the joint witness of the leaders and guests attending the meeting, the Haixi Branch and the Fujian China Textile Standard Scientific Research Building were officially opened, which opened a new era of development of the Haixi Branch and Fujian China Textile Standard, and promoted the continuous improvement of the innovation ability and core competitiveness of the Haixi Branch and Fujian China Textile Standard.
As an important base of China's textile industry, Jinjiang City has a complete industrial chain and a good industrial foundation. In 2013, in order to further promote the transformation and upgrading and high-quality development of Jinjiang's textile, footwear and clothing industry, Jinjiang Municipal People's Government signed a contract with the China Textile Institute to jointly establish the Haixi Branch, and incubated a professional inspection and testing company, Fujian China Textile Standard. In the past 10 years since its establishment, the Haixi Branch has carried out a lot of work around platform construction, scientific research and development, achievement transformation and enterprise services in line with the concept of "construction, scientific research, transformation and service", and has been rated as a provincial new R&D institution. Fujian China Textile Standard has been awarded the "Fujian Science and Technology Small and Medium-sized Enterprise" for 4 consecutive years, and in 2022, it was awarded the "National High-tech Enterprise". Over the past ten years, the two sides have worked closely together to inject new impetus into the development of Jinjiang's textile industry, and have achieved remarkable results in promoting the deep integration of production, education, research and application, and promoting the transformation and application of scientific and technological innovation achievements.
At the same time, five projects, including Henan Provincial Graduate Education Innovation Training Base, Fujian Technology Transfer Center of Textile and Apparel College of Qingdao University, School-Enterprise Cooperation Practice Base, Fujian Collaboration Center for General Technology and New Materials, and Beijing Zhongli Fujian Technical Service Center of General Technology, completed the unveiling ceremony on the same day to further promote the upgrading of the textile and apparel industry in Fujian, enhance product competitiveness, and achieve high-quality development.
【Key Event】Guangzhou University and Guangzhou Liuhua Garment Wholesale Market held an unveiling ceremony for school-enterprise cooperation to jointly promote the upgrading and development of the traditional garment industry
On April 10, Guangzhou University and Guangzhou Liuhua Garment Wholesale Market held an unveiling ceremony for school-enterprise cooperation.
At the ceremony, the School of Innovation and Entrepreneurship of Guangzhou University signed a cooperation agreement with the Tianwu (International) Innovation and Entrepreneurship Experimental Base. Guangzhou Liuhua Garment Wholesale Market will provide support in entrepreneurship counseling, entrepreneurship training, facility services, activity support, and employment internships. The School of Innovation and Entrepreneurship will provide support in terms of talent transfer, expert support, scientific research results, and project push. The two sides will also give full play to the advantages of joint science and technology and actively create a production consortium for innovation and entrepreneurship projects.
At the same time, the School of Public Administration of Guangzhou University has set up an "Industry-University-Research Cooperation Base" in the market, and the School of Entrepreneurship and Entrepreneurship has set up an "off-campus practice base for college students' innovation and entrepreneurship". The strengthening of cooperation between the two sides will help give full play to their respective advantages, help colleges and universities deepen the integration of industry and education, science and education, help the upgrading and development of the traditional garment industry, and also build a platform for internship practice and innovation and entrepreneurship for the majority of students, and accelerate the formation of new quality productivity.
【Key Event】The Global Sustainable Natural Fiber Conference was successfully held to promote the development of the whole industrial chain of high-end textile raw materials
On April 11, the Global Sustainable Natural Fiber Conference was held at the Jinhai Lake International Convention and Exhibition Center in Beijing. About 400 representatives from international institutions, industry associations and more than 100 brand enterprises gathered in Pinggu, Beijing to discuss the development and future of sustainable natural fibers.
At the meeting, Cheng Xudong pointed out that from the perspective of the international market, cashmere is recognized as a high-end textile raw material "chip". In the past few years, due to the backward production technology and low brand awareness in the mainland, and the lack of competitive advantages with foreign brands, a large number of domestic high-quality cashmere raw materials have flowed to the European and American markets. From the perspective of the domestic market, with the strong support of the Party Committee and the government of Inner Mongolia Autonomous Region, the leading cashmere enterprises are actively researching and developing, updating equipment, removing backward production capacity, expanding quantity, improving quality and efficiency, mastering the core technology in their own hands, building their own brands, and developing towards the intelligent, green, digital, flexible and whole industrial chain.
With the progress of science and technology, the processing technology of cashmere products in mainland China has been continuously innovated and improved, and high-quality cashmere clothing products have been recognized by more consumers and have a broader space for development. In the future, the mainland should promote the high-quality development of the entire cashmere industry chain and strive to build a 10-billion-level cashmere industry.
【Key Event】The opening ceremony of the Tianmen Garment E-commerce Operation Training Season was held in the China Textile Circulation Lecture Hall to help the high-end, intelligent and green transformation of the industry.
On April 11, the opening ceremony of the China Textile Circulation Lecture Hall - Tianmen Garment E-commerce Operation Training Season was held. The opening ceremony reviewed the development process of China's textile and garment industry, summarized the development characteristics of the industry, and described the development status and development trend of the industry.
In 2024, the economic operation of the textile industry in mainland China will achieve a good start, the production situation of the textile industry will rebound steadily, the industry investment will rebound, and the quality and efficiency performance of the industry will improve, but the operating pressure will still be large. This Tianmen garment e-commerce operation training season includes practical training courses on industrial economy, new consumption and e-commerce, so as to enhance the innovation ability of textile and garment enterprises, promote brand building, improve the direction of green and low-carbon recycling system, and realize the high-end, intelligent and green transformation of the industry.
【Key Event】Nanning, Guangxi Province held a parent-child show of national costumes to enhance residents' awareness of intangible cultural heritage clothing culture
According to the Nanning Evening News, on April 12, a national costume parent-child show "Happiness and Flirtation" was staged in the historical and cultural block of Yongzhou Ancient City, Three Streets and Two Alleys. The children and their parents dressed in national costumes and displayed their handmade embroidery products in the form of catwalks and singing and dancing performances, presenting a performance experience combining national culture and parent-child interaction for the audience.
At about 11 o'clock in the morning of the same day, the national costume parent-child show "Happiness and Flirtatious" brought by Nanning Binhu Road Primary School was unveiled at the China-ASEAN Performing Arts Intangible Cultural Heritage Joint Exhibition.
This activity allows children to drive parents to learn intangible cultural heritage embroidery together, so that more people can understand intangible cultural heritage embroidery, especially the Zhuang embroidery culture in Guangxi, and learn from the excellent intangible cultural heritage inheritance experience in other places, so that the new generation of new teenagers can become intangible cultural heritage inheritors rooted in Guangxi and have an international vision.
【Key Event】Zhongyuan Institute of Technology held a fashion design graduation work exhibition, fully demonstrating the fashion charm and innovative vitality of contemporary college students
People's Daily Online reported that on April 12, Zhongyuan Institute of Technology held a fashion design graduation work exhibition. The costumes for this exhibition were created by the 2024 graduates of the fashion design major of Zhongyuan Institute of Technology, with a total of more than 170 series and more than 800 sets. With the theme of "Traceability, Speed and Plastic", and the connotation of "Tracing the Past, Accelerating Modernity, and Shaping the Future", the exhibition is based on the innovation path of designing Henan, designing clothing and design culture, looking forward to the bright future of industry development, industrial revitalization and education development, and integrating traditional clothing culture and cutting-edge scientific and technological elements into the design concept, which is an all-round review of the quality of talent training of the School of Fashion of Zhongyuan Institute of Technology.
The show consists of three parts: upper, middle and lower. The first half of the theme of sports fashion, with the blessing of science and technology to shape the future, fully demonstrated the full youthful vitality and outdoor feelings of cutting-edge designers; the middle of the game took professional wear as the theme, interpreted professional style with innovation, and expressed the time with design; the second half of the costume took the national style and Chinese costume as the theme, integrating the solemnity of the Central Plains culture and the elegance of modern dresses, showing the unique charm of exquisite and gorgeous Chinese clothing. The whole performance not only showed the beauty of science and technology integrating fashion design and electronic technology, but also showed the artistic inheritance and design innovation of historical and cultural heritage, fully demonstrating the fashion charm and innovative vitality of contemporary college students.
【Key Event】The 2024 Chinese National Costume Exhibition and Langzhong Hanfu Discipline Press Conference was successfully held in Langzhong City
According to Sichuan News Network, on April 12, the 2024 Chinese National Costume Exhibition and Langzhong Hanfu Discipline Press Conference was successfully held in Langzhong City.
The event will be held in the ancient city of Langzhong from April 27th to 28th. In addition to the normalized Hanfu new product launch conference and other activities, this event also carefully planned more than 20 various Hanfu activities. This year, with etiquette as the core, classical ceremonial activities such as the Thousand People Sacrifice Confucius and the Han Huan Hou Temple Sacrifice Ceremony were planned. It is worth mentioning that some of the experiential activities will be extended to the May Day Golden Week, providing a richer cultural experience for the general public, tourists and Hanfu lovers.
【Key Event】Shenzhen set off a fashion week boom to help Chinese brands go global
According to Shenzhen News Network, from April 13 to 21, the Shenzhen Fashion Week 2024 Autumn and Winter Collection, hosted by the Shenzhen Municipal People's Government, organized by the Shenzhen Municipal Bureau of Commerce, organized by the Shenzhen Garment Industry Association, and co-organized by the people's governments of various districts, will be grandly opened at the Yunsong Public Welfare Concert Hall on the 71st floor of the Raffles Hotel.
After 9 years of building, Shenzhen Fashion Week has become one of the most influential and vane fashion events in the country. In order to enhance the international influence of Shenzhen's fashion industry, at the opening ceremony of this fashion week, Shenzhen Fashion Week will establish a strategic cooperation with Condé Nast Media Group, the world's top fashion media, and Condé Nast Group plans to introduce a number of its internationally renowned IP projects to Shenzhen in the future. At the same time, the main venue will also present a multi-faceted daring urban experience space created by MCM, an internationally renowned luxury brand, to bring innovative cooperation experiences through high-quality international content and resources.
【Key event】Suzhou Shanshui Silk Co., Ltd. signed an order of 10,000 yuan with Fengxing Silk Reeling Factory in Xiuyan Manchu Autonomous County, Liaoning Province to better meet the needs of the domestic and foreign trade market
On April 14, co-sponsored by the Department of Commerce of Liaoning Province, the Department of Commerce of Jiangsu Province and the Liaoning Chamber of Commerce of Hainan Province, the Liaosu Qiong Selection Promotion and Economic and Trade Exchange Conference was held in Haikou City, Hainan Province.
With the theme of "New Vitality of Consumption and New Opportunities for Cooperation", this matchmaking meeting will deepen exchanges and cooperation in the consumer field of the three provinces and promote consumption upgrading and potential release around brand building, quality product selection, normal display, product research and development, etc. The three provinces will work together to create a new platform for famous and high-quality enterprises to expand sales channels and open up markets, and further supplement and enrich the supply of high-quality consumer goods. This matchmaking meeting is also an important measure to implement the counterpart cooperation between Jiangsu and Liaoning, laying a solid foundation for carrying out economic and trade cooperation in consumer goods at a higher level, wider scope and wider field. Wang Cun, the second-level inspector of the Provincial Department of Commerce, introduced that in recent years, Jiangsu has grasped the strategic basis of expanding domestic demand, adhered to the coordinated efforts of both ends of supply and demand, innovated new consumption models, new methods and new paths, and further expanded the "Suzhou New Consumption" series of activities to promote the recovery of the consumer market in our province. In 2023, the total retail sales of consumer goods in Jiangsu Province will exceed 4.5 trillion yuan, a year-on-year increase of 6.5%, accounting for 9.7% of the national total, ranking second in the country, and from January to February this year, the total retail sales of consumer goods in Jiangsu Province will increase by 6.1% year-on-year, an increase of 0.6 percentage points better than that of the whole country.
The matchmaking meeting will promote cross-provincial cooperation between upstream and downstream enterprises in related industries. At the scene, Suzhou Shanshui Silk Co., Ltd. signed an order of 5 million yuan with Fengxing Silk Reeling Factory in Xiuyan Manchu Autonomous County, Liaoning Province. Tussah silk is a unique textile raw material in Northeast China, the silk thread is thicker, tough, very suitable for art painting, or used in clothing design, the cooperation between the two sides will enhance the comprehensive competitiveness of products, better meet the needs of domestic and foreign trade markets.
【Key Events】The 2024 "Three Products" National Tour was officially launched to create new potential energy for the development of key industries such as textiles and garments
According to China Consumer Daily, on April 14, the 2024 "Three Products" National Tour was officially launched in Haikou, Hainan, and the "Three Products" Tour of Hainan was held at the same time.
According to reports, the event is oriented to key industries such as textiles and garments, food and medicine, and household appliances, focusing on key links such as R&D and design, manufacturing, operation and management, and user services, promoting new scenarios of intelligent simulation measurement, personalized customization, flexible manufacturing, and agile supply chain, and cultivating and mining new models of digital consumption, green consumption, and healthy consumption. Encourage all localities to set up "three products" national branch venues based on regional industrial characteristics, promote the precise docking of supply and demand through special promotions, professional tours, etc., upgrade innovative consumption scenarios, increase the supply of high-quality products, and promote local famous and high-quality products.
The two departments encourage localities, industry associations, e-commerce platforms, retailers, and key enterprises to collaborate and empower, support online and offline sales platforms to connect with key production enterprises, give priority to pushing high-quality national tide brands, and achieve supply and demand adaptation and accurate delivery. Explore ways such as "buyers looking at factories online" and "consumers entering the park" to promote regional high-quality brand sales, link new manufacturing with new consumption, and promote consumption upgrading with high-quality supply. Support e-commerce platforms to explore and cultivate new consumption growth points such as smart homes and domestic "trendy products", organize and carry out activities such as "national tide competitions" and promotion of domestic products, and enhance the influence of national tide brands.
The two departments are required to give full play to the leading role of the "three products" strategic demonstration city, highlight the advantages of local industrial agglomeration and regional development characteristics, draw a digital map of the national "three products" characteristic industries by region and industry, and polish the business card of regional industries. Organize and carry out the "three products" into the countryside activities, encourage associations, e-commerce, and enterprises to extend to the countryside, broaden the sales channels of rural characteristic famous products, widely promote high-quality consumer goods into the countryside, and promote brand consumption and quality consumption to be deeply rooted in the hearts of the people. Organize and carry out trade-in activities for consumer goods, accelerate the formation of green production and lifestyle, and help the economic and circular development of the consumer goods industry.
The two departments also emphasized that the in-depth implementation of the "three products" action of consumer goods, promote the improvement of the development level of the "three products" strategy demonstration cities of the consumer goods industry, support local governments to strengthen coordination and cooperation, and coordinate the development of inter-provincial linkage theme activities. The organizers should carefully plan and organize carefully, and jointly carry out cross-provincial joint exhibitions of high-quality brands, transfer and docking of advantageous industries, and key technical cooperation and exchanges with relevant provinces, accelerate the cultivation and creation of well-known brands, and promote the optimization of industrial layout. Encourage relevant localities to increase the cultivation of regional brands, promote the organic combination of enterprise trademarks, geographical indications and characteristic industries, and actively create new potential energy for the development of the consumer goods industry.
【Key Enterprise】Fila joins hands with world-renowned artists to open cross-border co-branding cooperation
On April 9th, FILA, a century-old Italian sports fashion brand, joined hands with James Jean, a world-renowned artist, to jointly launch a unique cross-border co-branding cooperation. This time, Jianming has created an exclusive art collaboration series for the FILA SKI series and the EXPLORE series, with its classic surrealist style, the two collections are newly presented, showing the perfect integration of brand and art, and the new series will be officially launched in the winter of 2024.
【Key Enterprise】ANTA Sports released its annual report, and its corporate revenue reached a new high, ranking first among major sports brands in the Chinese market
On April 10, ANTA Sports released its 2023 annual report, in which the company achieved operating income of RMB62.356 billion, a year-on-year increase of 16.2%, and revenue hit a record high. During the same period, the company's net profit, including the share of the profit and loss of the joint venture company, exceeded the 10 billion mark for the first time, reaching 10.236 billion yuan, an increase of 34.9% year-on-year. In terms of revenue, in 2023, ANTA Sports will once again surpass Nike China and win the first place in revenue of major sports brands in the Chinese market. At the same time, the hematopoietic capacity of the enterprise has been significantly improved. By the end of 2023, the cumulative number of stores under the four major brands and five categories of ANTA Sports reached 12,154.
【Key Enterprises】A number of Chinese clothing brands have gone overseas and entered the Russian market
On April 12, according to the Russian newspaper "Izvestia", the two-story flagship store of the Chinese high-end women's clothing brand Golith opened in the Moscow Gums department store, and will be launched on the platform of the Russian luxury franchise company Bosco di Ciliegi.
In addition to Golis, two other Chinese brands will also be present in Russian stores. HEA, a national fashion apparel brand, has reached a cooperation agreement with Russian real estate company Malltech to open its first store in 2024. The first store of the children's clothing brand Balabala in Russia will be unveiled in St. Petersburg at the end of April 2024, and five more stores will be available in Moscow in the summer and autumn.
【Key Enterprise】Youngor Nanchang Fashion Experience Center opened in Nanchang Vientiane City Shopping Center, and the three major brands of Youngor were stationed
On April 12, Youngor Nanchang Fashion Experience Center opened in Nanchang Vientiane City Shopping Center.
At the beginning of 2024, Youngor is constantly moving in Jiangxi. On January 21st, the spring "opened Jiangxi", and the Ganzhou Fashion Experience Hall opened; after only three months, the Nanchang Fashion Experience Hall was opened. With a total investment of more than 60 million yuan and a business area of 1,600 square meters, the Nanchang Fashion Experience Hall has entered the three major brands of YOUNGOR. Among them, the main brand YOUNG takes business wear as the main body and develops a series of products such as wedding and leisure, MAYOR brand focuses on high-end customization and provides high-quality products and high-standard services for high-end people, and HART MARX is a high-end sports and leisure brand adhering to the spirit of chivalry. The three brands have different styles to meet the clothing needs of different people, different personalities and different scenes.
[Key enterprises] revenue and profits both increased, and seven wolves set sail anew
On April 13, the "Seven Wolves Aircraft Carrier Show and 2024-2025 Spring/Summer New Product Launch Conference" was held in Shanghai Oriental Luzhou, and the strength of China's leading fashion menswear brand was once again demonstrated. This conference is not only a fashion feast, but also an important milestone in the strategic upgrade of Seven Wolves' "Jacket Experts".
The business travel technology jacket launched by the aircraft carrier show not only contains the upgrading and innovation of the seven wolves on the product, but also the same frequency resonance of the life and cultural ideology of contemporary young consumer groups. At the product level, Seven Wolves responds to the real needs of consumers, starting from material innovation and technological optimization, to achieve lightweight, breathability, protection and other properties, to create a product with both fashion and technological attributes;
【Key Event】The first factory building of Sanmen County Jacket Science and Technology Innovation Park was successfully completed, and phased construction results were achieved
On April 11, the first factory building of Sanmen County Jacket Science and Technology Innovation Park was successfully completed, and phased construction results were achieved.
Sanmen County Jacket Science and Technology Innovation Park is dominated by the R&D, manufacturing and application of the jacket industry, and is supported by jacket warehousing, e-commerce and other related services. The project is invested and constructed by the county state investment company, officially started on November 22, 2023, and is expected to be fully completed by the end of 2024 and put into use in early 2025. After the whole park is put into operation, it will achieve an annual tax revenue of more than 15 million yuan and create about 2,000 new jobs. After the completion of the project, it will become an important display platform and practical way for the transformation and upgrading of the jacket industry in Sanmen County and the construction of the common prosperity park.
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