【Key Events】The China Liquor Industry Association issued 6 liquor group standards, providing important technical specifications and implementation guidelines for the intelligent, refined and digital development of the liquor industry
On April 8, in order to promote the intelligent construction of liquor enterprises, improve the quality control ability of liquor production, and improve the refined and digital development of ingredients, quantity and quality picking, and base liquor grading and warehousing, so as to realize the high-quality development of the liquor industry, the China Liquor Industry Association hereby approves T/CBJ 2208 "General Requirements for Quality Monitoring of Intelligent Liquor Brewing Process" and T/CBJ 2209 "Industrial Internet Identification Analysis" in accordance with the provisions of the "Measures for the Management of Group Standards of China Liquor Industry Association (2019 Revised Edition)". 6 group standards, including "Liquor Brewing Identification and Coding Specification", T/CBJ 2210 "Implementation Guide for the Evaluation of Intelligent Manufacturing Capability Maturity in the Liquor Industry", T/CBJ 2211 "Application Guide for Liquor Intelligent Brewing and Batching", T/CBJ 2212 "Liquor Intelligent Brewing, Quantitative and Qualitative Picking, Infrared Spectrometry Application Guide", T/CBJ 2213 "Liquor Intelligent Brewing, Base Liquor Grading and Storage, Infrared Spectroscopy Application Guide", etc., were released.
Comments: Baijiu has a profound historical and cultural heritage in China, and is the crystallization of Chinese traditional culture and material culture. At the same time, baijiu also carries a rich emotional culture and personality culture, which is an indispensable part of people's lives. With the advancement of science and technology and the changes in consumer demand, the liquor industry is also constantly innovating and developing. The application of intelligent, digital and other technologies provides more possibilities for liquor production, and also improves production efficiency and product quality. At present, the mainland liquor industry is experiencing an increase in the concentration of brands, production areas and categories, resulting in the elimination of a large number of weak enterprises and brands, and the rewriting of the original liquor supply system, reducing the amount of grain production, resulting in a decline in output. In 2023, China's liquor production will be 6.29 million kiloliters, down 5.1% year-on-year.
The China Liquor Industry Association has issued a series of group standards, which provide important technical specifications and implementation guidelines for the intelligent, refined and digital development of the liquor industry. From the perspective of intelligent construction, the group standard covers a number of key links in the liquor production process, and through the introduction of intelligent and digital means, it can not only improve production efficiency and reduce production costs, but also improve product quality and control capabilities, which will help traditional liquor enterprises stand out in the fierce market competition.
Secondly, the release of these group standards also reflects the progress of the liquor industry in technological innovation and standardization. Through the formulation and implementation of group standards, the production behavior of enterprises can be effectively standardized, the standardization level of the entire industry can be improved, and the foundation for promoting the recovery of liquor production has been laid. In addition, through intelligent and refined production methods, resource waste and environmental pollution can be reduced, green production can be realized, providing strong support for the transformation and upgrading of the liquor industry, and promoting the development of the industry in a higher quality and more sustainable direction.
Figure 1: China's liquor production from 2018 to 2023 (unit: 10,000 liters)
Source: China Liquor Industry Association, Zhiyan Consulting
【Key Events】The Ministry of Emergency Management will launch the 2024 expert guidance service for limited space operations of key enterprises in industry and trade to promote the improvement of enterprise risk management and control capabilities
On April 8, in order to further strengthen the prevention and control of risks such as poisoning and suffocation in confined space operations of key enterprises in industry and trade, the Ministry of Emergency Management launched the expert guidance service for confined space operations of key enterprises in industry and trade in 2024.
The main task of this expert guidance service is to publicize and implement the "Safety Regulations on Limited Space Operations of Industry and Trade Enterprises", accelerate the implementation of the guardianship system for limited space operations, strictly implement risk control measures in key links, and vigorously promote the application of advanced technology. Through the demonstration and guidance of the ministry, all regions will be driven to carry out guidance and service work in accordance with the unified model and level, promote the improvement of the ability of enterprises and front-line supervisors to identify and control the limited space risks, and resolutely prevent and curb the occurrence of limited space operation accidents in the industry and trade industry.
The key enterprises of the expert guidance service are agricultural and sideline food processing, food manufacturing, liquor and rice wine manufacturing and other enterprises. At the ministerial level, 15 key counties (cities, districts, and functional areas) such as the Tianjin Economic and Technological Development Zone are selected, and the provincial emergency management department determines a number of provincial-level key counties, and the city-level and county-level emergency management departments carry out expert guidance services for key enterprises within their jurisdiction in combination with the actual situation. The National Safety Production Emergency Rescue Center organizes the national production safety emergency rescue team to participate in the guidance service of ministerial-level experts.
【Key Events】The Lanzhou Municipal Administration for Market Regulation severely cracked down on the illegal activities of "special liquor" and regulated the liquor sales market
In order to severely crack down on the illegal acts of producing and selling "special liquor", dig deep into the source of the case, completely cut off the black and gray industrial chain of production, supply and marketing, solve the outstanding problems such as "special liquor" disrupting the market and misleading consumption, and effectively protect the food safety of the people and the legitimate rights and interests of consumers. On April 11, the Lanzhou Municipal Administration for Market Supervision held a mobilization and deployment meeting for the special action of "special liquor" Qingyuan chain, at which the Lanzhou Municipal Market Supervision and Administration Bureau read out the work plan of the special action of carrying out the city's "special liquor" Qingyuan chain, and the deputy director of the Municipal Bureau mobilized and deployed the special action in the city and put forward work requirements.
Meeting requirements: First, we must carry out special actions with a resolute attitude, excellent style, strict measures and rapid action. Second, it is necessary to strictly investigate and deal with illegal cases, dig deep into the source and eradicate the chain. Third, it is necessary to carry out extensive publicity and guidance, and establish and improve a long-term mechanism.
According to the implementation plan of the special action, the market supervision department will carry out a one-year investigation, clean-up and rectification action in the city around the whole chain of illegal activities of producing and selling "special liquor". Use multiple regulatory means such as food production and operation, the Internet, advertising, trademarks, and anti-unfair competition to carry out a comprehensive investigation of alcohol producers, alcohol sellers, catering service providers, advertisers, advertising publishers, and related producers and operators, and implement a full-chain traceability crackdown.
【Key Event】The 10th Annual Meeting of Anhui Provincial Liquor Judges was grandly held
From April 7th to 9th, jointly sponsored by Anhui Liquor Industry Association and Anhui Food Industry Association, and undertaken by Anhui Kouzi Liquor Co., Ltd., the 10th Annual Meeting of Anhui Liquor Judges was held in Huaibei Kouzi International Hotel.
As a technical exchange event with the highest specifications in the Anhui liquor industry, the annual meeting of Anhui liquor judges plays an important role in promoting the development of Anhui liquor industry and talent training, and has good practical significance in promoting the brand of Huijiu to become bigger and stronger. In the achievement exchange session, representatives of the research group from the three member units of Gujing Gongjiu, Kouzi Liquor and Bozhou University shared their scientific research results from different aspects such as liquor making process, the impact of liquor on human health and the evaluation of liquor comfort after drinking. On the basis of maintaining the original style, the enterprises pursue product innovation and quality upgrading, and the liquor body tends to be softer, sweeter and mellow, and the product is personalized and differentiated, and the serious phenomenon of homogenization has been greatly improved, reflecting that the liquor industry in Anhui Province has achieved remarkable results in complying with consumption upgrading and industry development. The meeting required the participating companies to further optimize the brewing process, innovate product styles, and improve product quality in combination with the comprehensive comments of experts.
【Key Event】Renhuai Liquor Industry Association organized experts to enter the enterprise to guide the brewing of "golden round" liquor
For sauce-flavored liquor, the third, fourth, and fifth rounds of liquor are usually the "golden rounds" of production, with the highest yield and better quality. Since April, wine companies in Renhuai production area have successively entered the third round of wine brewing. The critical period of production is also the key stage of the production and quality and technical control of Daqu sauce-flavored liquor in Renhuai production area.
In response to the needs of enterprises, on April 11, Renhuai Liquor Industry Association dispatched members of the Production Technology Expert Committee to form a roving guidance group to carry out guidance services for the production of round liquor in Renhuai production area, and help enterprises to produce high-quality and stable "golden round" liquor.
Renhuai Liquor Industry Association has built a platform for experts and enterprises to pass on the treasure. Most of the enterprises served in this round of visits are small and medium-sized enterprises. In this regard, the Renhuai Liquor Industry Association hired 27 additional professional and technical personnel into the expert committee, so that the expert committee gathered the "most of the country" of the professional and technical strength of the sauce liquor industry in Renhuai City, and the strength, quality and level of expert service enterprises were greatly improved. The expert group has repeatedly suggested that enterprises should focus on the quality of base wine, pay attention to the training of technical talents, and use theoretical knowledge to promote practice.
【Key Event】The 13th China Liquor T9 Summit was held to discuss the development of China's liquor industry
The Paper reported that on April 12, the 13th China Liquor T9 Summit, sponsored by the China Liquor Industry Association and undertaken by Shanxi Fenjiu Group, with the theme of "Building Confidence, Consolidating the Source and Improving Value", was held in Taiyuan, Shanxi.
Song Shuyu, Chairman of the China Alcoholic Beverages Association, summarized and reviewed the main work of the China Alcoholic Beverages Association in 2023, and arranged and deployed the work of the Professional Committee of the Liquor Branch of the China Alcoholic Beverages Association in 2024. Song Shuyu said that 2024 is an important node for the development of Chinese liquor, and it is necessary to enhance confidence, build strong self-confidence with inheritance confidence, consumption confidence, and development confidence; Liquor is a beautiful industry, an industry that brings happiness to life, and will always be a sunrise industry, and the China Liquor Industry Association will work together with liquor companies to meet a better new era of liquor.
【Key Event】The Qingyuan Forum of the National Sauce and Liquor Industry Industry-Education Integration Community was grandly held, and Guizhou Central Liquor Group and Guizhou Light Industry Vocational and Technical College officially signed a school-enterprise cooperation agreement
On April 12, the Qingyuan Forum of the National Sauce and Liquor Industry Industry-Education Integration Community was grandly held. At the forum with the theme of discussing new quality productivity and helping high-quality development, Guizhou Central Brewing Group and Guizhou Light Industry Vocational and Technical College officially signed a school-enterprise cooperation agreement, indicating that a new chapter in the deep integration of higher vocational education and industry is opening in Guizhou.
Rooted in the core production area of soy sauce liquor, Guizhou Central Liquor Group continues to make outstanding contributions to the local economy and even the economy of Guizhou with strong strength and high-quality products as its core competitiveness, and its high-quality soy sauce liquor products are not only sold to major domestic markets, but also exported to overseas, which has played a huge role in enhancing local fiscal revenue, promoting agricultural industry upgrading, and driving rural revitalization. At the same time, as a strong local enterprise, Guizhou Central Brewery Group also actively undertakes social responsibility, provides a large number of employment opportunities for the local area, and ensures the green and sustainable production process by strengthening the concept of environmental protection. This cooperation combines the industry experience of Guizhou Central Brewing Group with the advantages of the school's educational resources to jointly cultivate compound talents to meet the needs of the future market.
In addition, the company reached a technology development contract signing ceremony with Guizhou Light Industry Vocational and Technical College and Smart Brewing Engineering Technology Research Center. The aim is to deepen the joint research on the traditional craftsmanship, liquor-making environment, cellar ecology, and blending techniques of sauce-flavored baijiu. And in the formation of a joint force in R&D and innovation, to promote the scientific and technological innovation of the soy sauce wine industry, to achieve industrial upgrading.
【Key event】Nanxi pre-built a special sorghum planting base of 80,000 mu for liquor, providing a high-quality raw material base for liquor brewing
On April 13, according to the Agriculture, Forestry, Animal Husbandry and Fishery Science and Technology Extension Station of the Nanxi District Agriculture and Rural Bureau, in 2024, Nanxi will build a special sorghum planting base of 80,000 mu for winemaking.
At present, the Nanxi Liquor Special Grain Modern Agricultural Park has comprehensively promoted the floating seedling raising technology, effectively solved many problems such as many weeds, heavy soil-borne diseases, and low survival rate of transplanting seedlings in traditional small arched sheds, so as to provide a high-quality raw material foundation for liquor brewing. The first batch of floating seedlings cultivated in the park has been transplanted to more than 2,000 acres and is growing well. At the same time, the agricultural department of Nanxi District carried out a pilot project of sorghum machine live broadcast in the sandy soil suitable for direct seeding in Gaoxin Village and Dongyan Village, which eliminated the seedling and transplanting links, and saved about 150 yuan of labor and material input per mu.
【Key Event】Jingdezhen Municipal World Heritage Application Office and Luzhou Laojiao Source Culture have established a strategic cooperative relationship to jointly build a characteristic industrial chain of "porcelain wine culture".
On April 14, Wang Tongmao, Deputy Secretary-General of Jingdezhen Municipal Party Committee and Director of the Office of the Municipal Leading Group for the Application of World Tangible Cultural Heritage, led relevant units to Yuanquan Cultural Tourism Co., Ltd. for inspection and exchange and signed a strategic cooperation framework agreement.
At the symposium, the two sides carried out in-depth exchanges on seizing the national strategic opportunity of jointly building the "Belt and Road", strengthening the deep integration of ceramic culture and liquor culture, and enabling Jingdezhen to declare "World Cultural Heritage", and reached three consensuses: First, strengthen cooperation and jointly develop tourism products. Combining their own industrial advantages, the two parties jointly develop popular products such as alcoholic products and cultural and creative products that have both cultural characteristics and meet market demand through IP co-branding. The second is to actively link up and jointly create tourism products. The two sides actively carry out the linkage and development and operation of tourism routes and tourist attractions, and jointly launch high-quality tourism products containing core resources such as red culture, wine culture and porcelain culture, so as to realize the integration and transformation of tourists, wine drinkers and porcelain customers. The third is to deepen integration and jointly do a good job in urban marketing. Deepen the brand influence of Jingdezhen and Luzhou Laojiao, promote the integrated development of porcelain and wine, incubate and form new brands and new categories, and show the good image of Luzhou and Jingdezhen and the long history and culture of the two industries on the world stage through national strategies such as the "Belt and Road".
In the next strategic cooperation, the two sides will combine their respective advantages, develop a high-quality cultural tourism product matrix integrating Jingdezhen ceramic culture, historical relics and Luzhou Laojiao liquor culture, and create a characteristic industrial chain of "porcelain culture + liquor culture". Efficiently promote the implementation of cooperation matters and achieve results, and achieve a good situation of deep integration, synergy and win-win development between the two sides.
【Key Enterprise】Moutai Group grasped the gold production round and consolidated product quality
On April 8, Ding Xiongjun, Secretary of the Party Committee and Chairman of Moutai Group, led a team to the 15th Liquor Workshop to investigate, supervise the implementation of the work of "focusing on grassroots governance and quality improvement", and inspect the safety of liquor making and the three rounds of production of Moutai.
Ding Xiongjun emphasized that the three rounds of production are the "golden rounds" of Moutai brewing, and it is necessary to keep an eye on the goal of "stabilizing the medium-term", continue to strengthen on-site management, strengthen production process control, make every effort to do a good job in the three rounds of production, and constantly consolidate the quality foundation of Moutai's base liquor, and ensure that the golden round of production has made a good start, which reflects the company's great importance to product quality and safe production.
【Key Enterprises】Snow Beer, Jinsha Wine, and Longfor Academy jointly composed new songs for cross-border cooperation and jointly explored new development opportunities
On April 9, China Resources Snow Beer, Jinsha Wine and Longfor Academy held a signing ceremony for strategic cooperation, and the three parties will rely on their respective advantages and jointly explore new marketing models and market opportunities through in-depth cooperation.
This tripartite cooperation is not only an attempt to innovate in culture and commerce, but also an in-depth reflection and exploration of traditional Chinese culture and modern business development. In the future, the three parties will continue to deepen cooperation, share resources, complement each other's advantages, explore more cooperation models, jointly promote the creative transformation and innovative development of traditional culture, and jointly write a new chapter in the integration and development of culture and industry.
【Key Enterprise】Yanghe Co., Ltd. has reached a strategic cooperation with Meituan Flash Buy, and plans to double the transaction volume
On April 9, Yanghe Co., Ltd. reached a strategic cooperation with Meituan Flash Buy. The two parties will deepen cooperation in digitalization, marketing, user experience and other aspects to jointly improve the sales growth of the liquor category on the platform and create an industry benchmark.
In terms of channel digital management, Meituan Flash Sale will help Yanghe brand improve the accuracy of offline distribution and improve distribution efficiency through digital capabilities; in terms of marketing, it will make brand marketing more effective by analyzing the data of the whole link from user consumption scenarios, user needs to marketing promotion, etc., and relying on scenario-based marketing strategies; and in terms of user experience, on the basis of the good fulfillment service experience of "delivery in as fast as 30 minutes", it will explore more brand benefits and improve user consumption experience.
【Key Enterprises】Focus on resources, penetrate the market, and start the Hangzhou model market for alcoholic liquor.
According to the WeChat public account of alcoholic liquor, on April 12, the launch meeting of the Hangzhou model market of alcoholic liquor was held.
This is the sixth "lush storm" in the country after the drunkard liquor company proposed to focus on resources to penetrate the market and build a Chinese boutique liquor company. Zhengzhou, chairman of Zhejiang brand management company, said that the launch of the model market for alcoholic liquor is good for the partners of alcoholic liquor, which means that alcoholic liquor should add resources to do a good job in market sales, and Hangzhou will also focus on resources, achieve market breakthroughs, and strive to become a model for the whole country.
【Key Enterprise】Moutai Group appeared at the 4th China International Consumer Goods Expo and launched Kweichow Moutai Spring series products
On April 13, the 4th China International Consumer Goods Expo, co-sponsored by the Ministry of Commerce and the Hainan Provincial Government, opened in Haikou City. Moutai Group appeared as a global strategic partner of the 4th China International Consumer Products Expo, and released a series of cultural products of Kweichow Moutai Liquor, and the Kweichow Moutai Pavilion opened on the same day.
After Moutai Group signed a strategic cooperation agreement with Hainan International Economic Development Bureau and became its global strategic partner of the 4th Consumer Expo, the scale of the Consumer Expo reached a record high. Moutai Group hopes to contribute to Moutai's strength by joining hands with the Consumer Expo to "drive enterprises to achieve better development in a higher level of opening up".
The Moutai Theme Pavilion opened on the day of the opening ceremony. The theme pavilion is designed with the design concept of "China Moutai, Fragrance Floats in the World", using the mortise and tenon structure of traditional Chinese architecture and roof ridge elements for modeling, and using the 2024 oriental theme color jointly released by the China Color Association and Moutai - leaf yellow as the main color. The theme pavilion exhibits products including Kweichow Moutai Zodiac series wine, Moutai wine, blueberry series wine, Moutai ice cream, Moutai cultural and creative wine, attracting many buyers and consumers to visit the museum.
【Key Enterprises】The first batch of ginseng liquor will screen 32 counties to expand the county-level market and quickly open up sales channels
On April 13, the internal ginseng wine sales company held the 2024 semi-annual sales work conference in Changsha.
At the meeting, Xu Liyang, general manager of Hunan Internal Ginseng Liquor Sales Co., Ltd., proposed that the internal ginseng company and 52 degrees internal ginseng wine (Jiachen) will strengthen the county-level market expansion in the next stage, and the first batch of 32 counties will be screened. At this stage, the battle should be fully covered, and at the same time, ensure that all county battles are completed before the end of the year, and continue to expand and upgrade the network through the battle activities. At the same time, it is necessary to set a benchmark and create a model in the regional market, and explore the experience that can be used for reference by other markets for rapid replication.
【Key Event】The signing ceremony of the supporting project of the liquor industry chain in Guizhou Province was successfully held, which boosted the high-quality development of the liquor industry
On April 10, Guiding County, Qiannan Prefecture, Guizhou Province held a signing ceremony for supporting projects in the liquor industry chain, and 3 projects were signed on the spot, with a total amount of 340 million yuan. The signatories include Guizhou Longchang Shaofang Liquor Group Co., Ltd., Guizhou Junyue Technology Co., Ltd. and Guizhou Meixue Chunli Supply Chain Management Co., Ltd., and the signed projects cover soy sauce wine, cold chain logistics and other fields.
Guizhou is one of the origins and main production areas of soy sauce liquor in the world, and has an important position in the soy sauce liquor industry, and there is great potential and opportunity to invest in Guizhou liquor and liquor packaging industry. At present, Guiding County has comparative advantages in location, logistics, resources and industrial support, and has settled in "Moutai Jingqi", "Hengwei Glass" and other liquor packaging enterprises, forming a certain industrial agglomeration effect. After the completion of the industrial chain supporting projects signed this time, it is expected to achieve an annual output value of about 620 million yuan, which will provide strong support for Guiding County to accelerate the construction of the soy sauce liquor industrial park and boost the high-quality development of the liquor industry.
【Key Event】The plant and supporting facilities of Wuliangye's 100,000-ton ecological liquor project have been fully capped, and the output of raw pulp will reach 20,000 tons after completion
On April 10, according to the official website of China State Construction, the plant and supporting facilities of the 100,000-ton ecological liquor project of Yibin Wuliangye Co., Ltd., which was undertaken by the third company of China Construction Second Bureau, were fully capped.
The project is located in Hongba New District, Wuliangye Industrial Park, Beicheng Street, Jiangbei, Cuiping District, Yibin, Sichuan, covering an area of 168,900 square meters, and the main construction content includes 3 ecological brewing workshops, 4 wine collection rooms, 1 chaff cooking workshop, 1 grain qu warehouse, 1 auxiliary room and related supporting facilities, and the annual raw pulp output of the plant is expected to reach 20,000 tons after completion.
【Key Event】The Lhasa Wine Village project is expected to have an output value of more than 1 billion yuan and is expected to be put into operation by the end of 2024
On April 12, the Lhasa Wine Village project, which is controlled by Yanghe Co., Ltd. and jointly invested and constructed by Tibet Third Pole Industry Development Co., Ltd., Lhasa Pure Land Industry Investment and Development Group Co., Ltd. and other enterprises, has officially resumed work and is expected to be put into operation by the end of 2024.
Adhering to the positioning of "integrated development of primary, secondary and tertiary industries", the project is committed to creating a new development model of "integration of industry and city, integration of wine villages, and integration of wine and tourism", improving and improving the interest connection mechanism, building a new rural economic format integrating "production and research and development, ecological tourism, and cultural experience", driving industrial clusters such as planting, investment, culture, and tourism related to highland barley wine, and helping rural revitalization. The project has a planned land area of 167 acres and a total investment of 1 billion yuan, including R&D center, raw and auxiliary materials warehouse, brewing workshop, qu warehouse, pottery altar warehouse, packaging workshop, staff apartment, canteen, wine storage warehouse and ancillary facilities, etc., which are divided into two bidding sections. At present, 20% of the total project volume has been completed.
After the project is completed and put into operation, it is expected to produce more than 5,000 tons of finished wine annually, with an output value of more than 1 billion yuan and more than 500 new jobs, which will drive the revitalization and development of local planting, processing industry and tourism.
【Key event】The intelligent production workshop of Jinshiyuan operates efficiently
On April 13, according to the official website of Jinshiyuan, compared with the manual workshop, the production efficiency of the intelligent workshop of Jinshiyuan has increased by 2.75 times, the retort efficiency has increased by 5.4%, the annual per capita wine production has increased by 390%, and the energy consumption has been reduced by 40%. At the same time, Jinshiyuan also launched the technical transformation and expansion project of the south plant with an investment of more than 12 billion yuan. In the future, a 5G private network will be established to support digitalization, networking and automation, and the plant network can adapt to the industrial fieldbus protocol, realize the dual network integration and interoperability of the production network and the information network, and realize data integration and visualization through the integration of multiple communication protocols and the establishment of a real-time database that can store big data.
【Key Events】A number of projects are jointly promoted, and Lvliang City strives to build a world-class core production area of fragrant liquor
On April 14, according to the official website of the Lvliang Municipal People's Government, in 2024, Lvliang City will actively promote 21 new projects such as the technical transformation of Fenjiu 2030 and 5 new projects such as Fenqing 20,000 tons of liquor, and strive to increase production capacity by 30,000 tons, expand and strengthen the professional town of Fenjiu in Xinghua Village, and build a world-class core production area of fragrant liquor.
In addition, in terms of promoting the upgrading of the tertiary industry, Luliang City should continue to cultivate and enrich the business format. Expand and strengthen the cultural tourism and health care industry, and implement the Xinghua Village wine, cultural and tourism integration project with high standards.
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