In 2022, the rural revitalization strategy will be fully implemented
How to accurately break the situation in the development of rural industries
Taiwan's 30 years of experience in rural development and wealth creation is worth learning from
Thank you very much for your enthusiastic support
June 16-22
"Exploring the Way of Rural Wealth Creation • Taiwan In-depth Study Tour"
You are welcome to study in Taiwan together!
From June 16th to 22nd, 7 days and 6 nights Taiwan Station, 11 rural wealth creation benchmark projects, and 10 heavyweight tutor courses will be shared, let us explore the development success of Taiwan's leisure agriculture and rural tourism industry.
11 benchmark project cases
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Green Pine Rice Gudong Club
After 20 years of grinding a sword, we have created a "semi-agricultural ideal country" and become a legend of semi-agricultural villages
Lavender forest
The purple dream of two girls has created a legend of 700 million Taiwanese leisure agriculture brands
Tea Seed Hall
Flip the bitter tea seed culture and go deep into the community to revive the beauty of Taiwan's land
Slightly hot hills
Selling 30 million pieces a year, known as the "Hermes" of pineapple cakes
Momomai Sheng Village
The construction of new rural communities is a benchmark for sustainable management
Takuya Hut
From Taiwan's top ten homestays to the first indigo dyeing brand in terms of output value
Flower Dew Farm
With the theme of flower culture, we will create a classic case of six-level industrialization
Bamboo Pavilion Humanistic Space
From the yard to the town, He Peijun built Zhushan Town with "a style of life".
Fan Texi cultural creativity
Turn abandoned old streets into an incubation ecosystem with social influence
Zhengfu Tea Garden
Use good tea to tell the story of Yilan and bring Yilan tea into the world of different industries
Sun Moon Lake around the lake
It has been selected as one of the top ten most beautiful bicycle lanes in the world by CNN
Study tour information
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Study tour time: June 16-22, 2024 (7 days and 6 nights)
Study Tour: Taiwan
Visa: Business visa
Suitable for: Agricultural, cultural and tourism project construction and operation, planning and design related industries, rural revitalization industry chain township creators, investors, and those who are interested in rural wealth creation.
▪ Registration Deadline: April 15 (last date for submission of visa application documents)
▪ Exclusive Gift Package: Anyone who signs up for this tour will receive a welfare gift package worth 1,998 yuan (including an annual membership of the "Rural Wealth Island" community worth 999 yuan and a Japan study tour voucher worth 999 yuan)
▪ Special bonus: 999 yuan worth of "8 lessons to explore the way to create wealth in the countryside" online study.
▪ Registration consultation: Tel & WeChat: 182 2138 2806
Long press to scan the QR code below, and add the landscape customer service WeChat for consultation and registration
In-depth interpretation of 11 benchmark projects
[In no particular order]
Benchmark Project 1: Green Pine Migu East Club
After 20 years of grinding a sword, we have created a "semi-agricultural ideal country" and become a legend of semi-agricultural villages
Theme: Semi-agricultural ideal country - the road of attack of Taiwan's new agricultural pioneers
Lai Qingsong
Founder of Green Pine Rice Valley East Club
Founder of Slow Island Life
Mr. Lai Qingsong is the founder of the Qingsong Rice Gudong Club, the founder of Slow Island Life, the leader of Taiwan's returned farming, 20 years of farming, he has lived a life of envy, making the countryside a kind of yearning.
Since 2004, when he officially returned to his wife's hometown - Shengou Village on the outskirts of Yilan City, and raised the banner of "Semi-Nongxing Village", the new farming community in Shengou Village has gathered more than 150 farmers, and the rice cultivation area has exceeded 100 Jia, becoming the legend of Bannongxing Village. This group of new farmers from all walks of life has formed a trend of "semi-farming and rejuvenating villages", shaping a new Taiwanese rural culture.
Benchmark Project 2: Slightly Hot Hills
Selling 30 million pieces a year, known as the "Hermes" of pineapple cakes
Theme: Use cultural and creative power to build rural industries and brand promotion
Huang Xinzhang
The godfather of Taiwan's industrial culture and tourism
Founder of Kenmo Design in Taiwan
Taiwan's well-known pineapple crisp brand "Slightly Hot Hill", from Taiwan red to Japan, bringing vitality to the farmers of Nantou Bagua Mountain, which contains a story of the birth of a "brand", and more care for farmers, the founder from the original only to do online shopping to later open a physical store, the base from Taiwan to Singapore, Shanghai, and even spent three years to open a store in Omotesando, Tokyo, Japan, which unexpectedly drove the whole Taiwan pineapple cake boom, so that Taiwan's pineapple cake annual output value soared from 3 billion yuan to 25 billion yuan.
Whether you go to the "Slightly Hot Hill" Sanheyuan store in Bagua Mountain or the Taipei Minsheng Park branch, guests who enter the door will immediately be presented with a piece of pineapple cake and a cup of hot tea by the friendly service staff.
Benchmark Project 3: Lavender Forest
The purple dream of two girls has created a legend of 700 million Taiwanese leisure agriculture brands
Share the topic: The Road to Rural Practice in the Lavender Forest
Wang Cunhuang
Chairman of Lavender Forest
Vice Chairman of Taiwan Tourism Strategy Development Association
Lavender Forest was founded in 2001 with the dream of creating a café in the mountains. Up to now, it has eight brands, including Xinzhifangting, Slow, Tonghua Village, Vanilla Shop, Haohao, and Forest Island. Each brand represents a unique brand spirit and business form, and their significance is not only to discover the small happiness in the hearts of the public, but also to turn happiness into an industry.
Benchmark Project 4: Bamboo Pavilion Humanistic Space
From the yard to the town, He Peijun built Zhushan Town with "a style of life".
Share the theme: What kind of town do you want to live (Culture, B&B, Community, and Rural Revitalization)
He Peijun
Founder of Taiwan Sky Yard
The person in charge of Taiwan Town Cultural and Creative Co., Ltd
Partner, Plab Local Creation Laboratories, Malaysia
He Peijun used action, enthusiasm and ideals to quench the power to turn the locality.
Fifteen years ago, in his sophomore year, He Peijun found a century-old house that had been abandoned for a long time in the mountains and forests of Zhushan at an altitude of 800 meters. After being discharged from the army, he and his doctor's cousin borrowed tens of millions of debts, and after a year of hard years of repairing houses in the mountains, they finally built the "Courtyard of the Sky", which is known as the most beautiful homestay in Taiwan.
Since then, he has never stopped, starting from a homestay on the mountain to Zhushan, and founded "Small Town Cultural Creativity", from revitalizing local industries to embracing innovative technology, revitalizing Taixi Bus Station to attract young people to change Zhushan, learning from teams across Taiwan who share the same dream, and working together, such as Lavender Forest, Qinmei Aesthetics, and Buffalo Architects. In recent years, he has actively exported his experience to Asia, expanding to Chinese mainland, Malaysia, Japan and other places, working with local start-up teams, looking forward to bringing the township back to the world stage.
Benchmark Project 5: Tea Seed Hall
Flip the bitter tea seed culture and go deep into the community to revive the beauty of Taiwan's land
Share the theme: The road to the rejuvenation of the Chaoyang community in Chazitang
Zhao Wenhao
Founder of the Chazitang brand
Since 2016, Chazitang has initiated the revival of bitter tea oil, and has cooperated with more than 40 farmers in Taiwan to promote the new planting plan of deed farms and bitter tea trees in a sustainable cultivation management way. In 2018, the Chaoyang Community Revitalization Plan was further launched, from the renovation of ditches and parking lots, the construction of bridges across river embankments, and the establishment of community brand image, to promote the revitalization of production areas and production areas.
In 2023, the first land concept store "Chaoyang Lihai Store" will be opened, which not only sells the full range of tea seed tang products, but also hopes to become a bridge between urban people and the land, providing experiential itineraries and land lectures. In addition, Naniwa House has created a shared space to encourage more young generations of workers to come to Chaoyang to experience life, announcing that the local revitalization of Chaoyang community has taken the next mile.
Benchmark Project 6: Taomi Ecological Village
The construction of new rural communities is a benchmark for sustainable management
Theme: Frog Butterfly Dream - Translation and Application of Community Resources
Yan Xinzhu
CEO of the New Hometown Cultural and Educational Foundation
After the 9.21 earthquake, Taomi Eco-Village began to transform, and a husband and wife journalists, Liao Jiazhan and Yan Xinzhu, founded the Taiwan New Hometown Cultural and Educational Foundation, and worked with local residents to create a "community ideal country", which has become a classic case of one village, one product. With the wetland with the highest local ecological value as the main body, the ecological home of animals and plants will be rebuilt, the ecological industry will drive regional sales, create a community culture, realize the integration of production, scientific research and sales, and establish Taiwan's first frog sightseeing characteristic community.
Benchmark Project 7: Zhuoye Hut
From Taiwan's top ten homestays to the first indigo dyeing brand in terms of output value
Share the theme: Innovative thinking and branding of Zhuoye Hut +
Jung Mi-sook
Founder of Takuya Indigo Dyeing
President of the Creative Life Industry Association
Zhuoye Hut is a model of Taiwan's homestay combined with the local industry, the world's most special TOP10 homestay, Zhuoye blue dyeing is the highest output value of Taiwan's blue dyeing industry, and it is also a typical representative of a homestay that can drive multiple industries. Zhuoye Cottage is located in Miaoli Sanyi, and the round-walled barn suite is the biggest mark of the homestay. Most of Zhuo Ye's rooms are made of bamboo and thatch, just like the early Taiwanese farmhouses, which feel simple and natural. Along the way, surrounded by trees and water, visitors live in huts hidden in the woods, and get close to nature.
Benchmark Project 8: Flower Dew Farm
The farm with the theme of flower culture creates a classic case of six-level industrialization
Sharing theme: How to achieve the ultimate flower culture and build a six-level industrial farm
Chen Jineng
Founder of Flower Dew Farms
Located in Miaoli, Taiwan, Hualu Leisure Farm is a flower-themed farm, surrounded by mountain paradises and mountain countryside, with a quiet environment, and the gardening in the farm is carefully designed by the owner of the farm. There are colorful garden landscapes all year round, and the flower dew farm is divided into a plant area, a flower area, a special fruit tree park, an essential oil museum, a characteristic homestay, etc., covering an area of more than 10,000 square meters. Visitors can see which plants their perfume essential oils come from, learn about the cultivation and application of vanilla plants, etc., and if they are interested, they can also learn to make natural moisturizing lotions or perfumes with unique smells under the guidance of special people, and enjoy the fun of doing it yourself.
Benchmark Project 9: Fan Texi Cultural Creativity
Turn abandoned old streets into an incubation ecosystem with social influence
Sharing Topic: How to turn abandoned old streets into an incubation ecosystem with social impact
Toshihiko 钟
Founder of Fan Texi Minimally Invasive Culture
After the transformation and packaging of the old block, Fan Texi Cultural and Creative Settlement has successfully created a cultural and creative settlement in Taichung, completed the Green Light Plan, and has copied the successful cases of cultural and creative settlements in many Taiwan counties, cities and towns, and even received cooperation invitations from Vietnam, Malaysia, Singapore and other places, and has become an important object of interest for governments in Taiwan to promote local revitalization.
Benchmark project ten: Zhengfu Tea Garden
Use good tea to tell the story of Yilan and bring Yilan tea into the world of different industries
Sharing Topic: How to bring Yilan tea into the world of different industries
You Zhengfu
The fourth-generation inheritor of Zhengfu Tea Garden
Yilan Dongshan Township, which is close to the central mountain range, is an important tea-producing area in Yilan, and the local Zhengfu Tea Plantation has been passed down to the fourth generation, using natural farming methods and innovative tea-making techniques to make pesticide-free organic tea.
You Zhengfu, the fourth-generation inheritor, re-understands the history and cultural context of Yilan in the process of returning to his hometown to make tea, and hopes to reshape the local identity through tea making and tea food, so that Yilan's tea taste, local appearance, and cultural inheritance can surprise everyone more powerfully.
Benchmark project 11: Sun Moon Lake Huanhu Ride
It has been selected as one of the top ten most beautiful bicycle lanes in the world by CNN
Theme: The top 10 most beautiful cycling experiences in the world
Sun Moon Lake riding around the lake has been selected as the world's top ten most beautiful bicycle lanes by the United States Limited TV CNN. The three words "Sun Moon Lake" remain in people's cognition as an indispensable mark of Taiwan.
Sun Moon Lake is in the middle of Taiwan and is known as Taiwan's navel eye. The lake is surrounded by bicycle paths, ranging from easy sightseeing courses around the lake to increasingly difficult ones. Early morning is the best time to enjoy Sun Moon Lake, and you can quietly enjoy the beauty of Sun Moon Lake without the hustle and bustle of tourists.
Study tour itinerary
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Day 1 / Sunday 6.16
【All day】
Full day check-in Check-in location: Shenzhen
【Evening】
Welcome Dinner & Introduction
Day 2 / Monday 6.17
【Morning】
Take a flight from Shenzhen to Hong Kong Airport
【Afternoon】
Arrive at Taiwan Taoyuan Airport
Visit the Green Pine Rice Gudong Club
Sharing theme: Semi-agricultural ideal country - the road of attack of Taiwan's new agricultural pioneers
Speaker: Lai Qingsong, founder of Qingsong Migu East Club/Slow Island Life
Day 3 / Tuesday 18 June
【Morning】
Visit Zhengfu Tea Garden
Sharing Topic: How to bring Yilan tea into the world of different industries
Sharer: You Zhengfu, the fourth-generation inheritor of Zhengfu Tea Garden
【Afternoon】
Visit the Tea Seed Hall
Sharing theme: The road to the revival of the Chaoyang community in Chazitang
Shared by: Zhao Wenhao, founder of Chazitang brand
Day 4 / Wednesday 19 June
【Morning】
Visit the Takiya Hut
Share the theme: Innovative thinking and branding of Zhuoye Hut +
Speaker: Invite Zheng Meishu, the founder of Zhuoye Blue Dyeing
【Afternoon】
Visit Flower Dew Farm
Sharing theme: How to achieve the ultimate flower culture and build a six-level industrial farm
Shared by: Chen Jineng, founder of Flower Dew Farm
Day 5 / Thursday 6.20
【Morning】
Visit the lavender forest
Sharing Theme: The Road to Rural Practice in Lavender Forest
Speaker: Wang Cunhuang, Chairman of Lavender Forest
【Afternoon】
Visit Taomi Ecological Village
Sharing Topic: Translation and Application of Community Resources of Frog and Butterfly Dream One
Speaker: Yan Xinzhu, CEO of the New Hometown Cultural and Educational Foundation
Day 6 / Friday 6.21
【Morning】
Sun Moon Lake around the lake
Theme: The top 10 most beautiful cycling experiences in the world
Visit the Bamboo Pavilion Humanistic Space
Share the theme: What kind of town do you want to live (Culture, B&B, Community, and Rural Revitalization)
Sharer: He Peijun, founder of Sky Yard/Town Cultural Creativity
【Afternoon】
Visit the slightly hot hills
Sharing theme: Use cultural and creative power to build rural industries and brand promotion
Speaker: Huang Xinzhang, Godfather of Taiwan's Industrial Cultural Tourism / Taiwan Kenmer Integrated Design
Day 7 / Saturday 22 June
【Morning】
Visit Fan Texi Cultural and Creative
Sharing Topic: How to turn abandoned old streets into an incubation ecosystem with social impact
Speaker: Zhong Junyan, founder of Fan Texi MicroPort Culture
【Afternoon】
Summarize and share
At the end of the study tour, head to Taoyuan Airport in Taiwan
Exclusive Gift Pack
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Introducing the Welfare Package
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01 Bundle 1
Annual ordinary member of the "Rural Wealth Island" community worth 999 yuan
Join the "Rural Wealth Creation Island" community to build an accelerated rural wealth creation resource circle
What is the "Rural Wealth Island" community?
The "Rural Wealth Island" community is a community dedicated to rural creators. It was initiated by Zhucun Youshu and is committed to uniting township creators in the rural revitalization industry chain to provide high-quality services such as improving cognition, solving puzzles, resource linkage, and win-win cooperation. Its launch aims to unite rural revitalization creators, jointly build a resource circle for rural industry revitalization, and gather stronger potential energy for rural industry revitalization.
What do you get by joining the Village Wealth Island community?
Benefit 1: Enjoy a high-quality member network
Join the WeChat exchange group of members of the "Rural Wealth Creation Island" community to communicate with rural revitalization industry chain creators across the country and jointly build a rural wealth creation resource circle.
Benefit 2: Enjoy 12 exclusive private meetings a year, allowing you to achieve cognitive upgrading
At a private meeting every month, we will invite practical experts in rural revitalization with rich trading experience and industry knowledge to privately share first-hand lessons and forward-looking trading insights in the group, conduct in-depth ideological collisions, and help you deeply link first-line industry cognition to achieve cognitive upgrading.
Swipe left and right to learn about the lecturers to be invited by the private party, in no particular order
Privilege 3: Enjoy the AA super discount of domestic study tours
"Field observation + investigation and learning" is an important way to improve cognition and solve confusion, and it is an indispensable homework for all successful projects. In view of this, we will organize a "Rural Wealth Creation Study Tour" every quarter to study and study the rural industry benchmarking projects in representative areas with bright spots in various parts of the country, and more importantly, as long as you are a member, you don't have to worry about the high cost of study tours, because you can enjoy the AA super discount of domestic study tour activities, so that you no longer have a burden to participate in study tour activities.
Benefit 4: Enjoy the best online resource recommendation to make the docking more efficient
Every week, we will release the "Rural Wealth Creation Island Docking Broadcast" in the community, selecting high-quality and reliable resource parties, including supply chains, service providers, channel parties, capital parties, etc. Different resources meet the different needs of members in the community and can also accelerate cooperation among members.
Benefit 5: Enjoy priority registration for offline activities and exclusive offers for members
Have the opportunity to participate in offline salon gatherings held from time to time every month, and also enjoy exclusive benefits for members.
Benefit 6: Enjoy expert consultation on the online platform of the project
We will invite 1-3 platform think tank experts to conduct consultations on member projects, and provide opinions and suggestions from the dimensions of top-level design, preliminary planning, IP creation, operation and implementation.
Privilege 7: Enjoy the opportunity to apply for project industry financing and investment resources
For the industrial parts that can be operated in a standardized manner in the overall development projects of ancient villages and ancient villages, we provide opportunities for industrial financing and investment resource application, hoping to assist the project party in solving the problems of overall development of ancient villages and industrial financing and investment promotion of ancient cultural parks.
Privilege 8: Enjoy the qualification to join the "Rural Wealth Creation Cooperation Alliance".
There is an opportunity to unite the rural revitalization industry chain township creators to form the "Rural Wealth Creation Cooperation Alliance" for a win-win and common prosperity.
*Annual ordinary members of the "Rural Wealth Island" community can enjoy the above 1-5 membership benefits
02 Pack 2
Japan study tour voucher 999 yuan
Participate in the "Exploring the Way of Rural Wealth Creation" Japan study tour worth 999 yuan
Scan the code to consult and register