Rural roads crisscross the country, rural industries are booming, rows of fans are neatly arranged and rotate in the wind, rows of monocrystalline silicon photovoltaic panels sparkle in the sun, and farmhouse courtyards are dotted among the green mountains and green forests...... Maojing Town, Huanxian County, in the spring season, presents a beautiful scene of rural beauty industry everywhere.
In recent years, Maojing Town, Huanxian County, has taken rural revitalization as the overall control, focused on increasing the income of the masses, insisted on taking the sheep industry as the leading industry for the masses to increase their income and get rich, and continued to promote the high-quality development of the sheep industry in the town through a series of measures such as supporting leading enterprises, scenic grassland tourism promotion fees, and e-commerce live broadcast with goods.
Leading the development of the industry "strong"
Maojing Town is located in the northwest of Huanxian County, the terrain is mainly composed of mountain beams and palm land, the land area is large, the altitude is high, the rainfall is less, is a typical semi-agricultural and semi-pastoral area, forming a "planting-based, aquaculture-driven" development model. There are 3 leading enterprises in the sheep industry in the town, and 43 cooperatives have been established, which have built an intimate relationship and cooperation with farmers, and have formed a "chain" and "group" for group development.
Gansu Longyuan Sanyang Animal Husbandry Co., Ltd., located in Hongtuzui Village, Maojing Town, has become a national farmer cooperative demonstration society after nearly 10 years of transformation and upgrading and benign development. In 2021, the cooperative will contract the four breeding bases in Maojing Town in a unified manner, and become a modern, full-industry chain lake sheep breeding enterprise integrating breeding, fattening, sales and feed production, and also become the leading enterprise with the largest scale, the largest volume and the most annual sales in Maojing Town. "Adopting the operation model of 'company + cooperative + farmer', relying on the project innovation model with agriculture, we will continue to carry out a variety of joint farming, bringing farmers, benefiting farmers, revitalizing farmers, and rich farmers to return sheep to lambs, order breeding, labor drive, and surplus return. Since the contract, more than 10,000 lambs from the surrounding people have been purchased every year. Yang Wenbin, general manager of the company, told reporters.
As a benchmark enterprise in the sheep industry in Maojing Town, Gansu Longyuan Sanyang Animal Husbandry Co., Ltd. continues to summarize and explore and optimize the breeding mode to attract farmers to develop together. "Through genetic screening, cross-breeding, and fattening, we can cultivate sheep breeds that are more suitable for large-scale, commercialized and green breeding. According to Yang Wenbin, "last year, the introduction of high-quality meat sheep to farmers for cross-breeding, the company purchased more than 10,000 lambs, hybrid lambs accounted for more than 40%. ”
At present, Gansu Longyuan Sanyang Animal Husbandry Co., Ltd. has more than 1,000 sheep farmers and more than 20,000 sheep in stock. Under the leadership of leading enterprises and cooperatives, the number of sheep raised in the town has reached 280,000. At the same time, Maojing Town, in accordance with the principle of "suitable for release, suitable for circle, and combination of stocking", makes full use of the advantages of the vast natural grassland, and on the basis of respecting the traditional breeding habits of the masses, explores the northern sheep raising model of "free-range + captivity", and cultivates 795 "stable well-off households", 502 "wealthy typical households", 211 "rural revitalization demonstration households", and 42 family farms, and the town's sheep farmers account for 71% of the farmers at home, and the per capita income of farmers from the sheep industry exceeds 8,000 yuan.
Brand effect industry out of the mountain "moving"
Recently, with the popularity of Tianshui Malatang, Huanxian County's "Maojing Large Mutton" has gradually "gone out of the circle", and "Playing Flat and Eating Mutton" has become an excellent experience for tourists and food lovers inside and outside the county.
Yang Shijun, a villager who lives in Yang Dongzhang Village, Maojing Town, has raised sheep for generations, and it is an "old tradition" that has been passed down for nearly 30 years to entertain relatives to eat large pieces of mutton during the New Year's holidays. "All the goats are made locally, and the surrounding farmers basically raise sheep in every household, and they can buy them at any time. Yang Shijun said, "Maojing's local goats are basically semi-grazing and raised, and they really grew up eating Chinese herbal medicines, and the meat quality and taste are not to be said, and they are very popular." According to Yang Shijun's incomplete statistics, last year, the couple sold more than 2,000 running goats by making large pieces of mutton at home, and more than 100 have been sold since the beginning of this year.
In the past two years, Maojing Town has continuously strengthened the brand promotion of "Maojing Bulky Mutton" with the help of the advantages of good quality and wide popularity in the market, and identified 49 star producers of "Maojing Bulky Mutton". According to Liang Liqun, Secretary of the Party Committee of Maojing Town, compared with the surrounding towns, the year-on-year premium of Maojing mutton reached more than 5%. "'Maojing large mutton', as the most representative characteristic of 'Huanxian mutton eighteen eats', is deeply loved by the masses. We will continue to increase the brand cultivation of the meat and sheep industry through the construction of the mutton exhibition and trading service center, actively apply for and certify the intangible cultural heritage of 'Playing Flat and Eating Large', and promote 'Maojing Large-scale Mutton' to the whole country. ”
As its popularity continues to rise, Maojing lamb has become famous, gradually moving from the local people's table to the national market. "Last year, the town only delivered more than 3,500 pieces of mutton, achieving sales of 2.8 million yuan. In January this year, the demand for mutton from foreign customers increased suddenly, and more than 1,000 pieces of mutton were delivered by express delivery during the Spring Festival. Li Cunjin, deputy secretary of the Party Committee of Maojing Town, told reporters.
The integration of culture and tourism and the connotation of the industry "come alive"
Windmills, swaying grass, cattle and sheep...... Maojing Town, which has unique northwest characteristics, has a large geographical area, high and gentle terrain, rich scenery resources, and vast natural grassland, and has gradually become one of the best tourist destinations for tourism check-in and research in the northern part of Huanxian County.
In recent years, based on the advantages of resources, Maojing Town has focused on the task of industrial development center, and in accordance with the integrated development concept of agriculture, culture and tourism of "suitable integration, can be integrated, cultural and plastic tourism, and tourism is used to promote culture", Maojing Town has been striving to build Maojing Town into a strong town integrating agriculture, culture and tourism, integrating historical and cultural inheritance, wind power sightseeing, grassland summer recuperation, and characteristic mutton experience.
Courtesy Maojing, because of its profound historical and cultural heritage, fascinating, enjoy the scenery and eat meat, feel the influence of traditional culture, has also become a new password to promote Maojing cultural tourism consumption.
Since ancient times, Maojing has been a place where literature and etiquette are revered, and art is flourishing, and cultural and sports activities are prosperous. Driven by sports events, the town has created a new business format of "sports + tourism", ignited a "new engine" for economic development, realized the benign interaction of "rejuvenating tourism with sports and prospering with tourism", and boosted rural revitalization. "By holding cultural and sports events such as the 'Sheep and Sheep' Games, Maojing Town and Village BA, and the Grassland Style Run, we will receive more than 20,000 tourists throughout 2023. Liang Sen, mayor of Maojing Town, said.
At the beginning of April this year, the Ministry of Agriculture and Rural Affairs issued a public announcement on the list of agricultural industry integration development projects in 2024, and Maojing Town, Huanxian County, was selected. This points out the direction for the town to further improve the quality and efficiency of the industry, strengthen the industrial brand, and deepen the integrated development of agriculture, culture and tourism.
"This year, Maojing Town will launch a series of projects such as lamb meat food processing plant and meat sheep industry chain service center, and strive to build a strong circular sheep industry town integrating sheep breeding, feeding, fattening, trading, slaughtering, processing and sales. Liang Liqun said, "We will continue to do a good job in mountain and grassland tourism, rural food experience, and mass sports events, promote the in-depth integration and development of agriculture, culture and tourism, and make rural revitalization more successful." ”