This article is the original of [high-energy E Beizi], any form of reprinting is prohibited, please contact the background for reprinting, but you are welcome to forward it to the circle of friends.
I was still chatting with my friends two days ago, saying that there is no shortage of dramas to watch recently, but the shortcomings are rich in variety shows.
No, Yang Ma sent a new list of literary and artistic films today, which is directly a big novel.
After watching it around, the film list is very informative, including the familiar IP "National Treasure", as well as a lot of new gameplay that is interesting at first glance.
Sure enough, as soon as Yang Ma made a move, she knew if there was one.
Yang Ma opened up, and all tracks were contracted
To what extent is this film list rich, in a sense, it can be said to be the "Manchu and Han Dynasty" in the variety show.
As we all know, our central mother's preferences have always been very "big", and the subject matter must be large, and the theme must be ambitious, and the number must be enough to do so, which is reflected in the film list is the "whale swallowing" of the theme.
For example, the content of "conference" in the film list is too much to exceed the standard.
In the song and dance art alone, there are "Boiling Notes-Chinese Singer-Songwriter Conference", "Flowers Bloom in Four Seasons - Chinese Folk Dance Festival", "Jin Shengyuzhen - Chinese Instrumental Music Conference".
In addition to traditional folk arts, there are also arts and crafts conferences, street dance conferences, acrobatic conferences, and broadcasting and hosting competitions...... All kinds of conferences that you think of and can't think of, CCTV plans to hold them again.
Other platforms rarely have such a topic, because the audience's preferences are actually relatively fixed, which themes will have better effects and which themes will be better, the platform is actually clear.
But this kind of "wide and comprehensive" is precisely the theme advantage brought by the advantages of the central mother platform.
When I watched the press conference, I obviously felt that Yang Ma's attention was different, it was broader.
For example, it focuses on a lot of content that is closer to ordinary life.
There is "Olympic Sports Up", which follows the Olympic cycle, so that the Olympic champion can take everyone to feel the charm of sports, and "Yijin Tianxia", which focuses on traditional clothing, and makes a more in-depth interpretation of traditional clothing at a time when Hanfu has become a popular trend.
Sports and clothing are closely related to the lives of ordinary people, and have some special meanings, only when they are gathered together, the silhouette of Chinese culture looms in the middle.
They are not necessarily the theme choices preferred by the platform, but from the perspective of Yang Ma, because they are rooted in life, they are more meaningful to excavate.
Similarly, in addition to ordinary life, the film list also focuses on a vast area.
For example, in the promotion of dance programs, the teachers who come to promote are representatives of various ethnic groups and localities, and they bring introductions and dances with regional elements, and the temperament of the program can be predicted from the difference in costumes.
The benefit of this genre expanse is that it brings more fairness.
Popular hip-hop dance and unpopular acrobatics are equal here, and will not be favored because of traffic, and because of this, some fields that were originally sitting on the cold bench have been able to enter the public eye and shine in the spotlight.
Like the traditional craftsmen of "I Repair Cultural Relics in the Forbidden City" before, because of this show, they have entered the public eye, and even driven many young people's employment choices.
There is also "The Best Show" we wrote before, young people who engage in the fusion of electronic music in traditional opera, which is not a deviance, but a kind of inheritance and redevelopment of traditional culture.
Let the niche be seen and empower love, this is the big pattern of CCTV that distinguishes it from other platforms.
The ceiling of cultural variety shows can be mastered not only by culture
In the past, many people had a bit of a "stereotype" about Yang Ma, thinking that the variety shows that CCTV is good at can only be cultural and intellectual variety shows.
Yang Ma is indeed a good player in this track, from the ancient "Happy Dictionary" to the later "Chinese Poetry Conference", and then to the "National Treasure" that was born that year, it is indeed the "top stream" level in terms of grasping the cultural connotation.
Especially "National Treasure", when the first season came out, no one expected that the artifacts could be told in such a way.
That year, many cultural relics became the top hits in the hearts of the Chinese people, and the story of the thousands of miles of rivers and mountains and the story of the good woman owl was once again well-known, and many artists also left their most beautiful appearance in ancient costumes under the lens of Yang Ma.
On the one hand, this ability to "shoot at the top" is due to the fact that in this era of national rejuvenation, the brilliant traditional culture does have a natural attraction.
In addition, CCTV has the practical resource advantage of being a "national team", and many cultural celebrities and professional scholars have provided strong knowledge and technical support, so that the program design and arrangement have a solid foundation.
CCTV can do a good job in cultural variety shows, which does not mean that it can only do cultural variety shows.
"Hello Life" is a slow variety show of CCTV, and the participating guests are basically CCTV hosts, such as the familiar Sa Beining and Xiao Ni, who started team building in the show, showing a light-hearted, interesting and humorous side.
"Versailles Group Chat" belongs to the famous scene that I will be poked at the laughter no matter how many times I watch it.
In this film list, it also reflects the attention to the depth of the program.
"Singer-Songwriter Conference" and "National Dance Festival" both clearly reflect the idea of pinching the tip, for the art categories that the public likes to see, CCTV's convention is "You hit the strongest to see me", and then the audience watches the gods fight......
In those relatively narrow vertical categories, CCTV will be more inclined to deliver traffic and integrate media empowerment.
Or take "The World of Clothes" as an example, its interesting thing is that the object of its attention is very "orthodox", which is traditional Chinese clothing, but Hanfu is now a new trend among young people, and it has an extraordinary degree of attention.
has breadth and depth, can do a good job in culture, and can also expand its territory in other fields, which is the reason why CCTV must be a high-quality product.
How many "national treasures" remain to be unearthed
Of course, I never doubt the quality of Yang Ma, but if I have to choose the three most anticipated from this list, my choice may be a little contrasting.
The first one is still "National Treasure", the theme bonus + top production makes this series one of CCTV's trump card IPs, every time I reunite with the audience, people incarnate Shiro, and ask it "How many surprises do you have that I don't know?"
The weight of history is not only the cultural wealth of the country, but also the inexhaustible true treasure of literary and artistic undertakings.
The second is "National Style Super Drama", which is a popular national style theme, much like the advanced version of the previous "Good Show".
In the past few years, there have been too many music comprehensives, either singer exchange conferences or cover PK, in fact, I really want to see some content from different angles.
This program brings together more than 100 Chinese musicians to create opera songs with the theme of opera, combining traditional culture with modern pop and radiating new vitality. In the end, the best works will be selected and included in a "golden record".
The traditional art will be resonated with the hearts of the current audience with new singers and new expressions.
This is the essence of literature and art, and it is also the "height" that literary and artistic programs should pursue.
The last one is "New China in Literature and Art", which is a "big project" that only CCTV can do, and the theme itself is enough to look forward to.
If the 75 works of art in the history of New China are regarded as 75 frozen historical moments, then looking back at these 75 moments is to review the history of the Chinese people along the way.
This return to the grand narrative feels both strange and familiar. The familiar main theme formula, the long-lost sense of truth, and new techniques and production techniques make the history in this literary and artistic work fascinating.
dares to spread out such a magnificent story background to discuss the relationship between contemporary Chinese history and literature and art, "New China in Literature and Art" is obviously a program of strategic significance in the entire film list.
With the "documentary form" as the auxiliary, people's memories and feelings about the artwork will naturally form a kind of resonance, so that the grand story will be flesh and blood, and such a program is extremely expected.
In fact, in the entire film list, we can get a glimpse of a huge system with orderly operation: aggregating resources, pursuing height, driving innovation, and picking up feelings, these parts bite each other like gears and complement each other.
In addition to the artifacts, the country has many other treasures.
The beauty scattered among the rivers and lakes, the ancient customs hidden in the festivals, the dancing of young people and their pure love, and some precious moments on the bumpy road that our whole country has trawed......
The auspicious light and feather treasures are the same, and the mission of literature and art is to present the beauty of these treasures in front of people. There are many more treasures waiting to be discovered, just as there are more sunrises that have yet to light up our skyline.
Sister E's conclusion
In the age of cyber, it is not easy to tell Chinese stories in style while maintaining heat.
Before "National Treasure" and "If National Treasure Could Talk", no one thought that the cold story of cultural relics could touch the hearts of so many people;
is like "Host Competition", which is CCTV's own supplementary selection host program, but because of its high quality and high level, it has become a "must-see for contemporary young people to learn to speak".
You see, the subject matter itself actually does not have any limitations, when the content is good enough, the quality will make the show fight out of the encirclement, and this is exactly what Yang Ma is best at. Systematic and systematic content aggregation is itself a platform advantage that belongs to Yang Ma, and its broad cultural vision allows it to pay more attention to those relatively narrow vertical categories.
This film list is also another example, CCTV is never obsessed with creating explosive models, and the idea of starting from culture and content may be the reason why Yang Ma can always be in the front.
Today's topic is:
Which variety show of Yang Ma are you looking forward to being released?
Let's talk in the comment area~
Do a deep soul SPA and a stylish story!
If you like it, please share it!
Sister E has a new Logo! Girlfriends look for the genuine ↓↓↓
A spiritual spa for urban men and women
Look at your circle with academic rigor
Reprint without permission