Foreword: In the era of scarce resources, people have low requirements for goods, practicality and durability are the first needs, and the design of goods is placed in the second place. In today's society, the economic level has improved the quality of consumption, and at the same time, it has also improved the cognitive level and aesthetic taste, and the "appearance" has become an important business card of the commodity, which has given birth to the "appearance economy".
Xiaodao, as a first-line brand in the electric vehicle industry, has already captured the added value of "appearance" to products, and integrated it with science and technology to form new quality productivity, empower the brand, and drive high-quality growth of enterprises.
01
Fashion looks won two more awards
Penguin's new award boosts the potential energy of explosive products
Recently, at the 2024 China Bicycle Electric Bicycle Design Competition and Two-Wheeled Vehicle Fashion Brand Week jointly organized by the China Self-Association and Ruili Fashion Pioneer magazine, Xiaodao was listed on the 2024 "Ray Fashion" Sustainable Fashion Enterprise TOP List, and the new "Penguin" product of the Aerospace Power Department was awarded the 2024 Ray Fashion Electric Bicycle TOP List.
The two awards are of great significance! This is the first sustainable fashion company selected by the knife in the two-wheeled vehicle industry! And the penguin is the second consecutive year after the knife has been on the list of aerospace power punk in 2023! After the Tianjin exhibition became popular, the penguin swiped the screen network, and now it has won the award again, which is enough to show that the knife penguin is a product that can truly stand up to all-round design evaluation and has a sense of high value. And penguins will also be in the focus of the industry and become a new explosive product in 2024!
02
Maximize the value of both internal and external repairs
The fashion road of knife technology
As we all know, the knife is known for the science and technology of "aerospace power system", and has accumulated the brand awareness of "stronger power, knife technology" and "knife is good, pull the plane to run", and aerospace power technology is the cornerstone of the knife's continuous sales and sales for 7 consecutive years. In the new consumption era of the rise of Generation Z, Xiaodao aims at the "beauty economy", so that each product has the maximum value of both internal and external repair.
This fashion award fully affirmed the knife's initiative to integrate multi-level fashion elements into the fields of independent research and development, popular colors, highlight configuration, characteristic attributes, ecological health, technology embedding, personalized experience, etc., extending from the use of functions to "diversified fashion attributes", which is not only an affirmation of the knife's continuous breakthrough in the boundaries of design and taking the road of fashion, but also a recognition of the quality of aerospace power for excellence.
03
Break 10 million and rush to the top three
The knife is the first to grasp the game-breaking code
In today's electric vehicle market, homogeneous competition is still serious. The knife has insight into the situation, grasps the situation, and bravely stands up for the five-year goal of "breaking 10 million and rushing to the top three", and behind this is the knife successfully mastering the password to break the game. It has successively made multi-dimensional efforts in the fields of brand building, independent research and development, scientific and technological research and development, and has become the only partner of China's aerospace industry in the industry, leading the market and leading sales, and truly realizing the "integration of quality and efficiency".
Product level: appearance and technology are superimposed to maximize the value of products. Knife and the aerospace power system jointly created with aerospace research institutes, each product is a star, such as punk, big G, Qingfeng, Feiyi, frog, matcha and other models, and the dance of the new penguin in 2024 has already gained huge traffic.
Brand level: central media focus, hot drama implantation, online and offline interaction. The knife aerospace power system has been successively implanted in popular film and television dramas such as CCTV special reports, "Country Love", and joined hands with the Spring Festival Gala across the country to greet the people of the whole country, and the IP of activities such as global flying cars and pulling airplanes has been deeply rooted in the hearts of the people, and the "value management" strategy that has swept the country has set off a wave of hot sales in terminal channels.