Zhou Hongyi sold his own Maybach and sold it for a sky-high price of 9.9 million! This is really shocking, and there is no one with the Max marketing power of Internet celebrities to this point. "
Nowadays, in the age of the Internet, traffic is king. Whether it is a company or an individual, they are eager to grab a piece of the traffic cake. Even Zhou Hongyi, the founder of 360, who has been dominant several times, has now had to join the ranks of Internet celebrities.
However, Zhou Hongyi's way to be an Internet celebrity is not simple. He is not here to sell or bring goods, nor is it simply to attract attention, but to gain voice and influence in the era of short videos. After all, traditional media is not as attractive to young people as it used to be, and only by keeping up with the rhythm of the new era can we make our voices go further.
Therefore, Zhou Hongyi set his sights on the automobile circle. With an Internet celebrity photo and the popular phrase "climbing on the roof of the car without a driver's license", he successfully attracted huge attention at the Beijing Auto Show, Xiaomi mobile phone press conference and other occasions. And then the full firepower was the disposal of the Maybach sports car that he bought himself.
Zhou Hongyi called for "selling luxury cars and switching to domestic new energy vehicles", and he did what he said. After some careful packaging and hype, this second-hand Maybach was finally auctioned at a sky-high price of 9.9 million yuan, which can be called the most expensive second-hand car transaction case in history.
It can be said that through a gimmick marketing, Zhou Hongyi successfully made his personal Internet celebrity reach a new height. In just over ten days, he has gained nearly 2 million followers on Douyin, getting closer and closer to the initial goal of 10 million followers.
I have to say that for a 60-year-old veteran, Zhou Hongyi's play with this "traffic password" is really intriguing.
Yes, he used the most simple way - "breaking the jar and breaking it" to detonate the topic and arouse the public's attention to him. And behind this, in fact, it also reveals a "stubborn" Internet thinking, which may be the reason why 360 can rise back then.
Only this time, he wants to regain his glory, and the path he is looking for is a new way to conform to the trend of the times.
In this regard, some people questioned that Zhou Hongyi was an Internet celebrity in order to bring goods to 360. But he insisted on denying it, believing that Internet celebrities were only trying to gain the right to speak, and did not consider commercial interests.
However, as a Weibo V, I am personally skeptical. Once Zhou Hongyi is really like Lei Jun and others, with the help of personal influence to promote 360 products, I believe it will bring considerable benefits. At that time, the image of Zhou Hongyi and 360 will also be further improved, and they will benefit a lot.
After all, it is the old way to transform the influence of Internet celebrities into commercial value. Although 360 is positioned as a security company, there are still many hardware products for individual users, as long as Zhou Hongyi brings a small part of the business, it can inject fresh blood into the company.
More importantly, with the help of the influence of Internet celebrities' personal IP, 360's popularity among young people will also be greatly increased in the future, paving the way for its subsequent development.
Therefore, Zhou Hongyi's Internet celebrity road may not be crazy, but may be an advanced layout. Compared with giants such as Tencent and Alibaba, 360's exposure in the circle of young people is too low, and now it is rising through personal Internet celebrities, which is not an exit to a broad road.
Of course, the road to becoming an Internet celebrity is not all smooth sailing. As mentioned at the beginning of the article, netizens have mixed opinions about Zhou Hongyi's 9.9 million auction of luxury cars. Some people say that he is stupid and has a lot of money, and some people say that he has ulterior motives.
Therefore, for Zhou Hongyi, how to manage his personal image and transmit positive energy will be a big test in the future. If it deviates, this traffic can burn quickly.
Therefore, my suggestion is that Zhou Hongyi should keep up with his Internet celebrity rhythm, pay attention to controlling the boundaries while continuing to be exposed, and avoid affecting the brand image of 360. Only by cultivating both inside and outside can we truly win the love of young people.
After all, the times are changing, and only by having the courage to innovate and change can Internet companies stand tall. If Zhou Hongyi was a representative of the era of punching technology giants and kicking the Internet, today he will challenge the future again and be a pioneer of Internet celebrities.
In short, Zhou Hongyi's Internet celebrity road is playing tricks on the world's eyeballs, and I look forward to him bringing us more wonderful performances and setting a new vane for the transformation and innovation of Internet companies.