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Insurtech empowers people's livelihood, and Zhongan has embarked on a new journey of diversified protection

author:China Economic Times

On April 16, the Molecular Insurance Technology Festival opened in Suzhou. In the sub-forum on the theme of "Inclusive People's Livelihood & Diversified Protection", Zhongan Insurance comprehensively demonstrated the multi-dimensional capabilities of "insurance + technology + service", so that insurance services can truly benefit every family and every individual. Financial inclusion and people's livelihood are important issues in today's social and economic development, aiming to improve the living standards and economic development opportunities of all segments of society through more inclusive and extensive financial services. Wei Chenyang, Deputy Dean of the Institute of Financial Technology at Tsinghua University and Director of the China Insurance and Pension Research Center, shared at the meeting: "In China, the government actively promotes inclusive insurance policies, strengthens top-level design, improves the accessibility and convenience of insurance services, and optimizes product design and risk control through technological innovation and cross-border integration. Overall, inclusive insurance is moving towards a more comprehensive, inclusive, technological and sustainable direction, injecting strong impetus into achieving common prosperity and economic development. ”

Zhongan adheres to the dual-engine driving strategy of "insurance + technology", takes users as the center, and has devoted itself to honing its scientific and technological strength, product strength, service power and brand power in the past ten years. ZhongAn aggregates and opens up the ZhongAn ecosystem through an open platform, and collaborates with ecological partners to create full-link insurance digital solutions with a B-to-B to C service model, jointly exploring the depth and breadth of inclusive insurance, and injecting new energy into ecological development.

Insurtech empowers people's livelihood, and Zhongan has embarked on a new journey of diversified protection

Let inclusive livelihood insurance light up thousands of homes ZhongAn released the "100 million people and 100,000 households" partnership program

At the summit, Zhongan Insurance actively responded to the national strategy of high-quality development of inclusive finance and launched the "100 million people" partnership plan, targeting key service objects such as small and micro enterprises, farmers, low-income groups, and flexible employees, providing commercial insurance, scenario insurance, and protection for specific groups, and working together with insurance intermediaries, user associations, and service providers, striving to light up thousands of homes with inclusive insurance and effectively protect people's livelihood and well-being.

Through the use of big data and other scientific and technological means, Zhongan Insurance has deepened innovation in many areas of people's livelihood, especially in the development of family service-based home property insurance - family welfare series products, co-branded with leading housekeeping brands, providing a comprehensive insurance solution integrating basic protection and value-added services, covering multiple life scenarios such as housekeeping, maintenance, and pets, which has greatly improved users' awareness and acceptance of insurance services.

In the field of commercial insurance, Zhongan Insurance also pays attention to the risk prevention and control of small and micro enterprises, and customizes scenario-based insurance solutions for catering, retail and other industries, such as the Slow Compensation Plan, etc., to strengthen merchant governance, improve user experience, and help merchants operate and grow steadily by simplifying the insurance process, real-time risk control, small quick claims and other services.

Tian Haijiang, deputy general manager of Zhongan Insurance's open platform division, said: "In the next five years, Zhongan Insurance is expected to invest a large amount of money to work with partners to design and promote inclusive insurance products, with the goal of covering more than 100 million users and adding 100,000 new merchants. ”

To build a diversified product system, Zhongan starts from "living" to solve the risk needs of the people

As urban housing in mainland China generally enters the stage of middle-aged and elderly housing, the safety problems caused by aging housing are becoming increasingly prominent, and the market urgently needs a set of solutions that can not only quickly and accurately identify risks, but also effectively disperse catastrophe losses.

Zhongan Insurance follows the principle of inclusiveness and practicality, and cooperates with Birdfish Insurance Technology to launch a smart home property insurance product - Good Home Insurance, which takes basic comprehensive risk protection as the main body, supplemented by fragmented scenario insurance and disaster prevention and loss reduction services, and provides one-stop services for pre-warning, in-process reminder and post-event claim settlement through cutting-edge scientific and technological means such as big data and Internet of Things.

Chen Jingyuan, head of innovation business of Zhongan Insurance, said: "Taking 'good home insurance' as an example, Zhong'an Home Property Insurance has created a practical and affordable service-oriented home property insurance product matrix of 'one body and two wings', based on the risk insurance that satisfies traditional real estate, and digs deep into the user's experience of fragmented scenarios and disaster prevention and loss reduction services, so as to enhance the market's 'awareness' and 'sense of gain' of home property insurance."

"Insurance + Technology + Service" Triple Capability Cycle Empowers ZhongAn to Explore a New Model of Inclusive Insurance

At the same time, Zhongan Insurance shared its innovative practices and remarkable achievements in exploring a new model of inclusive insurance in the field of people's livelihood. With strong scientific and technological strength and rich practical experience in Internet insurance, Zhongan Insurance has built an efficient and accurate insurance service system, which is committed to meeting the personalized and fragmented protection needs in various scenarios.

In terms of product design, Zhongan Insurance uses the "atomic chemical field" model to atomize the time, responsibility and subject matter for different scenarios, provides flexible underwriting methods by day, hour and even order period, and can flexibly combine insurance liabilities according to customer needs, and the granularity of the insurance subject is refined to the individual, order or commodity level, truly realizing the refined management and accurate pricing of risks in various scenarios.

Xu Zhuying, Senior Director of Business of Zhongan Insurance's Open Platform Division, said: "Zhongan Insurance has actively expanded its service areas, paid attention to the protection of the rights and interests of new employment groups, travel platforms and their users, and launched a series of inclusive insurance products for the rural market, including online car-hailing driver insurance, new energy vehicle related insurance, family property insurance, agricultural insurance, etc., to meet the diversified needs of people's livelihood protection. It has promoted the process of inclusiveness of the insurance industry, making insurance an effective tool to protect people's lives and production property, stabilize income sources and improve the quality of life, fully reflecting its mission and social value as a practitioner of inclusive finance. ”

With the three-dimensional driven strategy of "insurance + technology + service", Zhongan Insurance profoundly interprets the positive role of inclusive insurance in serving people's livelihood and helping small and micro enterprises and special groups to be protected. By deepening cooperation with ecological partners, Zhongan Insurance has not only created a new protection model in the field of family service-based home property insurance, but also developed highly customized, flexible and convenient insurance products for various target groups such as new citizens, flexible employees, and physical small and micro enterprises, fully demonstrating the innovative role of technology in inclusive finance. In the next five years, the "100 million people" plan will further promote insurance services to penetrate into every corner, and achieve deeper coverage and higher-quality development of universal protection through accurate pricing, efficient risk control and real-time services, so as to build a solid foundation for inclusive finance in mainland China and illuminate a better life for every household.

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