□ Dahe Daily Yu video reporter Xie Yuanli
Honda, which has been questioned before in terms of electrification and intelligence, released a new electric brand "Ye" in Beijing on April 16, and at the press conference, there were Ye GT, Ye P7, Ye S7 three models made their world debut, of which Ye P7 and S7 will be officially put on the market at the end of this year, and the coupe-style Ye GT will also be listed in 2025.
In order to accelerate the wave of electrification and intelligence in the Chinese market, Honda has adopted a strategy of R&D and intelligent manufacturing in China, and has launched a new intelligent and efficient pure electric "W" architecture (Architecture W). The "Ye" brand is the first in the world to use the new "H" logo exclusive to the new generation of pure electric vehicles, and plans to launch six new models of the "Ye" brand by 2027, and by 2035, Honda's sales of pure electric vehicles in China will reach 100%, which shows Honda's determination to accelerate electrification in China.
A new electric brand, a new brand identity
The future products of the "Ye" brand will revolve around the three value characteristics of "better driving", "more interesting" and "more fan", among which inheriting Honda's sports genes, the products of the Ye brand will adopt a new intelligent and efficient pure electric "W" architecture, which will further sublimate the fun of electric driving and let consumers "open and want to open again". In terms of intelligent space, advanced AI intelligence will empower the new "vitality" of the car, and at the same time, the appearance design will also be more futuristic and personalized.
At the same time, the "Ye" brand will be the first in the world to use the new "H" logo, which is like "open arms", reflecting the possibility of expanding mobility and actively embracing the posture of Chinese consumers.
At the press conference, Honda China executives said that the R&D of the Ye brand is led by the Chinese R&D team, whose average age is only 32 years old, and the younger R&D team is also more able to understand and adapt to the needs of young Chinese consumers.
Exclusive intelligent pure electric platform W
As a new electric vehicle brand, Ye brand's products will adopt a new intelligent and efficient pure electric "W" architecture, which is equipped with a "three-in-one" high-power drive motor and an integrated die-cast all-aluminum shell for large-capacity and high-density batteries, and a specially designed split isolated battery cooling system to protect the battery from the inside to the outside.
The "W" architecture is available in both single-motor rear-wheel drive and dual-motor four-wheel drive. Among them, single-motor rear-wheel drive relies on high-power rear-wheel drive motors to achieve a 50:50 weight distribution between the front and rear, while dual-motor four-wheel drive relies on two sets of high-power drive motors at the front and rear, with electronic suspension, and accurately distributes the power of the front and rear wheels according to different road conditions and driving needs.
The chassis adopts the form of double wishbones in the front and 5-link suspension in the rear with a high degree of freedom of setting, and through Honda's sport-level tuning technology, it can better filter out bumps in the road, while reducing roll when cornering, and greatly improving the vehicle's pitch suppression ability.
The "W" architecture provides highly scalable FoD services, which can be selected from a variety of different driving modes or exclusive function settings according to personal preferences, bringing a more exciting and interesting personalized customized driving experience that is different from everyday life.
The world premiere of three new products
The "Ye S7" and "Ye P7" SUV models will be the first models of the Ye brand to be launched on the market, and will be launched at the end of 2024.
"Ye S7" and "Ye P7" have a passionate and futuristic exterior design and comfortable riding space, such as inheriting Honda's "MM concept" and "space magic" technology, bringing a more humanized design and high-utilization space layout, coupled with advanced sound insulation materials, technology and high-damping seats, all create a more quiet and comfortable cabin space. In terms of intelligence, "Ye S7" and "Ye P7" can not only be upgraded online by OTA, but also provide highly expansible FoD services, including R super mode and V exclusive mode. Among them, the R Super Mode greatly improves the vehicle's acceleration, handling and braking performance, providing a more exciting driving experience, and the V Exclusive mode provides a high degree of freedom of function options, which can be set according to personal preferences, bringing a more interesting and personalized customization experience. The Honda SENSING 360+ and Honda CONNECT 4.0 are integrated into the intelligent digital cockpit and combine advanced active AI intelligence technology to provide consumers with a safe and secure driving experience and thoughtful personalized services.
At the same time, the "Ye S7" and "Ye P7" inherit Honda's car manufacturing experience and sports genes, equipped with a "three-in-one" high-power drive motor and an integrated die-casting shell of large-capacity, high-density batteries, providing single-motor rear-wheel drive and dual-motor four-wheel drive two drive forms, so that consumers can drive happily.
THE THIRD MODEL, THE YEO GT CONCEPT, WILL BE THE FLAGSHIP MODEL OF THE YEO BRAND, AND THE PRODUCTION MODEL IS SCHEDULED TO BE LAUNCHED IN 2025. "Ye GT CONCEPT" has sharp body lines and a sharp exterior design, and the interior features the design style of "racing cockpit".