Huawei's classic P series has been renamed the Pura series, and the dual-brand strategy is about to emerge

Users who like Huawei's classic P series are a little regretful, because Huawei's classic P series is about to "disappear" in the rivers and lakes, Huawei has officially announced that Huawei P series has been renamed Pura series. It can be seen that Huawei Pura and Huawei Mate series will become dual high-end brands, supporting two different segments of Huawei's high-end brand series. However, some users will worry about whether the separation of the two brands will make it difficult to isolate each other's user groups, and how should each other's user groups be defined?

Previously, the categories of Huawei mobile phones included Huawei Mate, P, Pocket, nova and Changxiang series, and now the renaming of the P series can be seen as Huawei's brand establishment, more and more serialized, combat, it can be seen that Pura and Mate are positioned in high-end quality users. The market generally believes that Pura is second only to the Mate series, and even in some ways, it is on the same level as the Mate series. This is not the same as Nova and Enjoy. Even in some areas, the user groups of Mate and Pura will be more difficult to distinguish, with a slightly different focus.

Some people are worried that this will not make the brand less layered, because Huawei Mate is originally synonymous with high-end, followed by the preference of young people or users who pursue cost-effective users for the P series. However, when choosing or iterating between Mate and Pura now, the blurring of layers may be more diluted, and it is just a difference in the pursuit of preferences. At the current level of Huawei's reality, such a choice is actually not bad. In the case of different demand for chips, the release of production capacity still has a certain development process, and users can be given more choices through the division of different brands.

It's just a little disappointing for users who like the P series. Users who also own P-series mobile phones should cherish the out-of-print in their hands. When the market has been speculating about when the P70 series will be launched, Huawei officially announced the news of the name change of the P series. Huawei terminals officially announced that its Huawei P series has been upgraded to the Pura series. "In 2012, we launched the Huawei P series of mobile phones. Over the past 12 years, hundreds of millions of consumers have used our products to freeze countless wonderful moments, and also recorded the beauty of life... Yu Chengdong, Executive Director of Huawei and CEO of Device BG, said in the video, "Today, Huawei's P series has been upgraded to Huawei Pura, starting again with a new attitude. ”

According to reports, in terms of appearance, the Pura series may change the square and round shape commonly used by Huawei, and change to a triangular camera island design. The appearance of the very high degree of recognition, in this era of more and more homogenization of mobile phones, this new design also allows users to have a new understanding of the recognition of mobile phones.

Regarding the question of when the new Pura series will be released, a source said, "Now Huawei has not officially asked for the start of reservations, but I have heard of the launch of the 'Pioneer Project'." Some retailers have begun to arrange teams to start blind appointments, and there are currently about 200 blind appointments, which shows that customer attention is still very high. In November 2023, Tianfeng International analyst Ming-Chi Kuo said on social platforms: Huawei's P70 series shipments will grow significantly in 2024 (P60 series shipments will be 4 million to 5 million units in 2023). As long as the production capacity can keep up, I believe that many users will still favor it, which may reproduce the hot sales of the Huawei Mate 60 Pro.

Kuo predicts that if the strong demand for mobile phone inventory replenishment can continue until the first half of 2024, P70 series shipments can grow strongly by about 230% year-on-year to 13 million to 15 million units in 2024. IDC's report shows that in the fourth quarter of 2023, China's smartphone market shipped about 73.63 million units, a year-on-year increase of 1.2%. Among them, Huawei ranked fourth with a market share of 13.9%. On March 5, data released by Counterpoint Research, a market research agency, showed that in the first six weeks of this year, Huawei's sales soared by 64%, and its market share rose from 9.4% to 16.5%, ranking second in China.

According to the "2024 China Smart Device Market Insight Report" released by QuestMobile, in terms of the competitive landscape, the major players in China's smartphone market remain stable, and Huawei continues to lead the domestic market. Among them, the cumulative activation of Huawei Mate 60 and Mate 60 Pro devices will reach 17.33 million units in 2023. Huawei's 2023 financial report shows that its terminal business has achieved a year-on-year increase of 17.3%. This reflects the fact that Huawei's supply chain is gradually being adversely affected.

According to the current market news, the complete lineup of Huawei Pura 70 series includes: Pura 70 12+512GB Ice Crystal Blue/Feather Black/Snow White/Sakura Red, Pura 70 Pro 12+512GB/12+1TB Snow White/Roland Purple/Feather Black, Pura 70 Pro+ 16+512GB/16+1TB Light Woven Silver/String White/Phantom Black/Le Zhen, and Pura 70 Ultra has not yet opened the blind contract. That said, the new Huawei Pura 70 series will bring at least four versions. The original Art version will be changed to the Ultra version.

In terms of some details, it is reported that the Huawei Pura 70 standard version will be equipped with a 6.58" LTPO OLED screen, a built-in 5000mAh battery, support for 88W wired charging and 50W wireless charging, and the image part, a 13-megapixel selfie camera on the front and a 50 MP OV50H main camera on the rear. The Pro variant will feature a 6.76" LTPO OLED display with a 5,200mAh battery that supports 88W wired charging and 80W wireless charging, as well as a 13-megapixel selfie camera on the front and a 50 MP OV50H main camera on the rear. The Pro+ will feature a 6.76" LTPO OLED display with a 5,100mAh battery that supports 88W wired charging and 80W wireless charging, as well as a 13-megapixel selfie camera on the front and a 50-MP IMX989 main camera on the rear.

Recently, at Huawei's consecutive spring all-scenario press conferences, Huawei released a number of products such as Zhijie S7 and laptops, and it is the turn of Huawei Pura 70 mobile phones in the next step. According to the latest sources, Huawei has already started arranging payments from dealers, which also means that the Pura70 will go on sale soon. Some dealers revealed that they expect the first sale on April 20.