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The May Day holiday is coming soon, and many people are talking about holidays and holidays. Many netizens complained that after the Qingming holiday and the May Day holiday in April, under the "make-up holiday" mode, the "double holiday" for several weeks in a row became a "single holiday", and three "six-day shifts" were taken before and after the holiday. Peng Han, chief analyst at ChinaTravelNews, said that it can be seen from the level of public opinion that the "make-up leave" model does not increase the total amount of vacation for everyone, but only demolishes the east wall to make up for the west wall, so that the public must "pay off the debt" after enjoying the holiday and make up for the working days owed.
Cheng Chaogong, chief researcher of Tongcheng Research Institute, pointed out that there is indeed room for improvement in the current statutory holiday arrangement in the time pattern, especially in the second half of the year, there are too few statutory holidays, the connection between holidays is poor, and the distribution is not reasonable enough. He suggested that the increase of statutory holidays, especially the holidays in the second half of the year, can be mined from two dimensions, one is that the traditional holidays before the holiday can be considered for the holiday, and the other is for the summer and other tourism consumption seasons can be added special holidays.
In this regard, netizens commented, "Don't don't, don't." You should note that it is an "increase" of statutory holidays, not an increase in annual holidays. Then break the eleven into several holidays for you and then tune it. "There is no need to add any statutory holidays. You will have the current statutory holiday rules in order, you should rest and rest, and if you work overtime, you should be paid three times the salary. ”
In fact, there are not many holidays in China. Excluding compensatory holidays, China's public holidays include 1 day on New Year's Day, 3 days for the Spring Festival, 1 day for the Qingming Festival, 1 day for Labor Day, 1 day for the Dragon Boat Festival, 1 day for the Mid-Autumn Festival, and 3 days for the National Day, a total of 11 days, which is basically the same as most European and American countries.
The May Day holiday is an important business opportunity for the tourism industry. Five-day vacations are usually the peak time for people to travel. At this time, the tourism industry usually ushers in a peak of passenger flow, and major attractions and tourist attractions will welcome a large number of tourists. Many travel agencies and attractions also offer a variety of promotions to attract tourists. At the same time, hotels, restaurants and other related industries will also usher in a peak of business.
Recently, the "2024 "May Day" Holiday Travel Trend Report released by Tongcheng Travel shows that the popularity of travel searches related to the "May Day" holiday in the week after the Qingming Festival has increased by more than seven times month-on-month. At the same time, data from travel platforms such as Tuniu and Intra-city Travel show that the medium- and long-term tourism and outbound travel markets are growing rapidly, and domestic medium- and long-term travel will become the main force of tourism consumption during the May Day holiday.
The number of A-level tourist attractions: gradually increasing
Since 2018, the number of A-level tourist attractions in China has continued to grow. By the end of 2022, the number of A-level tourist attractions in China reached 14,917, an increase of 721 from the end of 2021, with a growth rate of 4.83%.
In 2022, the province's tourist flow accounted for more than 80%.
According to the data of the China Tourism Academy, in 2022, the short-range intra-provincial tourist flow accounted for 81.24% of all domestic tourist flows, while the long-distance inter-provincial tourist flow accounted for only 18.76%, showing significant localization and short-range characteristics.
There is huge potential for China's tourism industry to recover
The Spring Festival holiday in 2023 has become the most prosperous Spring Festival tourism market since 2020, opening the prelude to "high opening and steady growth" for the tourism economy throughout the year. In that year, China's total tourism revenue reached 49,113.300 billion yuan, a year-on-year increase of 49,133.00%, and has recovered to 86% of the level in 2019.
Minsheng Securities pointed out that the high popularity of the tourism industry during the "May Day" holiday will continue, and new tourism hotspots will continue to emerge, coupled with traffic empowerment, which is expected to promote a substantial increase in tourist arrivals. Driven by several rounds of tourism hotspots in the past, the current domestic tourism industry's "online traffic promotion - offline passenger flow conversion" channel has been fully opened, and local cultural tourism governments and tourist destinations have begun to actively strive to obtain online traffic. Due to the increase in online travel content, consumers are more inclined to choose travel destinations with novelty, good experience and certain emotional value, driven by multi-faceted information. This will promote the "May Day" and the following holiday tourism industry continues to rise.
Huafu Securities released a research report saying that the resilient growth of domestic travel demand throughout the year is still expected, and the scenic spots that include project increments or business inflection points are expected to achieve further performance improvement.
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