Yu Chengdong officially announced Huawei Pura70: triangular camera island design, the new machine has been distributed and released at any time

What's the situation,HUAWEI P70 is gone?No,It's the new HUAWEI Pura series that has arrived!

Since last year's "Pioneer Plan" without warning, everyone has become more and more unpredictable about Huawei's routine of releasing a new flagship mobile phone, and this time it has played a big game, officially renaming the long-awaited P series of new phones, and instantly rushed to the hot search to steal the limelight.

This morning,Huawei's official micro released the P70 series of mobile phones in advance warm-up video,Yu Chengdong announced,HuaweiP series officially upgraded to"Huawei Pura",P70It will be the first product of the new series。

Two hours after the name change video was released, Huawei released a new video again, officially announcing the Pura 70 series of mobile phones.

At the Hongmeng ecological spring new product launch conference a few days ago, Yu Chengdong didn't mention Huawei Pura 70 series at all, and thought he was deliberately selling off, but he was waiting here.

But it's a pity that the official release and launch time of the new machine have not been announced, but fortunately, with the release of the video, P70, ah no, Pura 70 finally showed a little bit of Lushan's true face.

In other words, since the release of the first model Ascend P1 in 2012, the Huawei P series has a history of 12 years, why do you suddenly want to change the name now?

From the analysis point of view, it should be related to the positioning of the new machine, which is obviously not simply for brand remodeling, but an in-depth consideration of Huawei's future strategic layout.

It was rumored earlier that the Pura series has surpassed the Mate series within Huawei, shouldering the heavy responsibility of returning to the top of the image.

In the video, Yu Chengdong appeared and revealed his heart, saying that the development history of the P series is the history of the development of moving images, and it is also the history of the evolution of scientific and technological aesthetics, which also implies that the new machine will focus on appearance design and image this time.

According to the leaks, there are 4 test models of Huawei Pura series mobile phones on Huawei's official website, namely: Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra.

Huawei has replaced the original "super large cup" Art with the Ultra suffix, which is also the first time that Huawei has adopted the Ultra name on a high-end flagship, and it also indicates that the Pura 70 Ultra will bring a significant improvement in configuration and experience.

Therefore, on the whole, the product positioning of the Pura 70 series after the name change will definitely be more high-end than before.

And the change of name to Pura is not groundless, there have been relevant rumors before, and several bloggers who broke the news released screenshots of the test model, clearly showing that the new model is Pura, suggesting that the new machine is likely to change its name.

Going further, Huawei applied for the relevant trademarks of Pura and HUWEI Pura as early as 2019, which are internationally classified as scientific instruments, perhaps in order to be more conducive to brand communication, not an impulse to change the name.

So the question is, how exactly is this "Pura" pronounced?

This question has also caused heated discussions on the Internet, some people say that its meaning in Spanish is pure, beautiful, in line with the product characteristics of the P series, so it should be pronounced "Piu rua", and some netizens complained that the new name is not easy to read.

Some netizens also said that they read the "beautiful series" directly, so that the voice and meaning are very consistent with Pura.

Some netizens mentioned that many Huawei series are now 4 English letters, such as Mate, Pura, nova, and the Chinese name is also very interesting, corresponding to "beautiful legs", "beautiful" and "noisy baby".

Therefore, after this name change, the naming of Huawei's multiple series also tends to be unified, and even in the eyes of some netizens, the newly upgraded Pura will officially be on an equal footing with Mate, becoming a dual flagship in the true sense.

Having said that, let's take a look at the history of Huawei's mobile phone name changes, from Ascend Mate→ Huawei Mate, Ascend Y→ Huawei nova, Ascend G→ Huawei Enjoy, and now Ascend p→ Huawei Pura is also the last series that will be renamed at present.

Now that the names have been finalized, what else is so special about the new machine?

Let's talk about the appearance first, almost every iteration of the P series has major innovations, P9's metal engraving process, P10's metal diamond carving process, P20's aurora color gradient design, P30's sky realm, and then P60's Rococo white have always had their own unique aesthetic design direction.

Judging from the official video, the biggest change in the appearance this time is that the rear camera adopts a triangular camera island design.

Combined with the current standard version of the new machine, the real machine material has been exposed on social platforms, according to the photos, the rumors of the previous display of the triangle module are consistent, so the design of the back should be a certainty.

It is worth mentioning that, judging from the pictures, the back of the phone seems to have matte AG glass, while the camera module has a sleek design and is very shiny.

This is also a continuation of the innovation of the previous generation P60 Art, which is unique in today's mobile phone industry, how do you think you would rate this design?

In other words, since Yu Chengdong mentioned that "the development history of Huawei P series is the development history of mobile imaging", then there is no doubt that the biggest upgrade of the Huawei Pura series this time is in the image part.

After all, the area of the entire camera module,Much larger than the previous generation,The improvement of the ability to take pictures has been obvious,According to the revelations,Pura 70Series top model,It will be equipped with SonyIMX989Sensor,This will also be the first time Huawei uses a one-inch outsole sensor。

The standard model will be equipped with the OV50H main camera sensor, which has 50 million pixels, which is comparable to the Xiaomi Mi 14 rear main camera.

As the flagship mobile phone, the Pura 70 series is expected to be equipped with a periscope telephoto lens as standard in all series, and adopt a variable aperture design. Judging from the consistent tonality of the P series, the telephoto lens is expected to become one of the killer features of the new machine, coupled with Huawei's XMEGA imaging technology, the photographic strength should not be underestimated.

In terms of performance, the Pura 70 series will use the Kirin 9000S processor, and the top model does not rule out its own exclusive processor, so there is no need to emphasize features such as support for 5G and satellite communications.

However, it is worth noting that it is said that the Pura 70 series standard models only support Beidou short message communication, while the top model not only supports Beidou short message communication, but also realizes Tiantong No. 1 satellite call, which really whetts everyone's appetite.

In terms of release time, some industry insiders revealed that there is a high probability that the new machine will not hold a new product launch conference, but will refer to the form of "HUAWEI Mate 60 Pro Pioneer Plan" and directly sell it this month.

At present, Bruce Lee, the father of Huawei Mate, has been replaced with a new mobile phone, for the sake of confidentiality, the tail of Weibo is"HarmonyOS device", the model used by Bruce Lee to post Weibo before is Huawei Mate 60 Pro+, so in the comment area, many netizens guessed that Bruce Lee is using the Pura series of new products, so the new machine will definitely not be far away.

At present, some digital bloggers also revealed that the Pura 70 series has been distributed offline and released some configurations.

In addition, some media reported that some Huawei authorized experience stores revealed that users can reserve a phone number, and they will be notified as soon as it arrives, but this does not mean that they will be able to get the pre-ordered mobile phone, but it is determined by the order of booking. At present, more than 100 consumers have reserved information, and in order to ensure that everyone can get their mobile phones, it is recommended that consumers learn about relevant information through multiple channels and stores.

According to the sales staff of an authorized experience store of Huawei in Beijing, the Pura 70 series may arrive on April 18, so the shelf time is estimated to be a few days.

Having said that, the overall performance of the mobile phone industry in the first half of 2024 is not ideal, and the Pura 70 series is likely to usher in a wave of soaring growth by seizing this opportunity.

According to the survey of professional phones, in the first six weeks of 2024, there will be a large-scale decline in the sales of China's smartphone market, Apple, OPPO, vivo, Xiaomi have declined one after another, but Huawei has a 64% increase, coupled with the release of this new series of new phones, Huawei is not a dream to be the "big brother" of mobile phones again.

Another set of data from market research agency Counterpoint shows that in the first two weeks of 2024, Huawei once regained the No. 1 position in smartphone sales in China.

This is also the first time since 2019 that Huawei has regained the championship. Huawei's return to market leadership is inseparable from the successful launch of the Huawei Mate 60 series mobile phones in August 2023.

In addition to the mate series, the sales of Huawei Mate X5 and Huawei nova 12 series models released later are also very impressive, according to the "Wall Street News" citing supply chain sources, as of March 1, 2024, the sales of Huawei Mate 60 series mobile phones and Mate X5 series mobile phones have exceeded 10 million units.

With all the jewels in front of you, will the Pura 70 series still disappoint everyone? Not to mention, the alarm clock for 10:08 and 18:08 every day has been set, what about you?