China's new energy can not enter the European and American markets, why the electric "three jumpers" are on fire

The electric tricycle that the Chinese people don't look down on, commonly known as the "three jumpers" in Beijing dialect, has now become a "new toy" in the eyes of European and American foreigners.

Open the major overseas short video platforms, all kinds of foreigners and "three jumpers" sitcoms and jokes:

A Chinese daughter-in-law who married far away from the United States gave her American father-in-law a domestically made electric tricycle. The public "three jumpers" carried their families out, attracting the curious inquiries of many American neighbors.

When someone visited his old father-in-law, he found that he had a car, a boat and a farm, so he gave his father-in-law an electric tricycle as a large gift.

Some foreigners even @ the local municipal department in the online forum, calling for the use of abandoned car factories in some areas to produce three jumpers to promote economic development.

A guy from Guizhou, China, sold "three jumpers" in the United States, and sold "dozens of small units" in less than a month, and he became popular because he earned tens of thousands of dollars on the first day.

In Europe, foreigners regard the three jumpers as a mobile attraction, soliciting customers at a high price ranging from 25 euros a trip, and give it a nickname called tuk-tuk.

China's new energy vehicles are still groping for how to enter overseas markets in compliance, and electric tricycles have exploded through short video social platforms and have begun to attack cities in the European and American markets.

I believe that everyone has seen this kind of tricycle in the past, in the farmers' market, at the junction of urban and rural areas, or when returning to the hometown county and township. This can really be regarded as an outright original Chinese means of transportation. In the past, tricycles used motorcycle engines and burned gasoline and diesel. Now the tricycles have also been upgraded to be electric-powered.

In essence, this electric tricycle is also a low-speed electric vehicle with another well-known product, "Old Man Le", and the difference between the two can be simply understood as the difference between the "shell". The front of the electric tricycle is the driver's seat, and the rear is the compartment, and the compartment can be modified, and it can be lifted and dumped, which is more practical. Of course, more importantly, the price is cheap, and a few thousand dollars can be done. Therefore, the common people will also regard it as a productivity tool and a good helper on the road to prosperity.

However, the "three jumpers" are the same as the "old man", because they do not need a license and a driver's license to go on the road, so the driver is completely free from the traffic rules, and there are big problems with safety and traffic hazards.

In 2018, the Ministry of Industry and Information Technology and other six departments issued the "Notice on Strengthening the Management of Low-speed Electric Vehicles", requiring the gradual transformation or elimination of existing production capacity and guiding the transformation of enterprises. With the continuous tightening of regulations in recent years, the supervision is becoming more and more stringent, "three jumpers" and "old man music", the living space in the domestic market is getting smaller and smaller, and many cities have begun to strictly supervise, restrict or even directly prohibit these low-speed electric vehicles on the road. The most electric tricycle "variants" that you can still see now should only be the car used by the courier brother to deliver the courier.

Now the "old man's music" is not happy, but the "three jumpers" are jumping up overseas. During the four-day EICMA 2023, domestic electric tricycle companies won orders totaling $20 million. The "three jumpers", which only sell for a few thousand yuan in China, have soared to $7,000-10,000 abroad, an increase of nearly six or seven times, and have become a standard "trendy item".

The explosion of three-wheeled electric vehicles overseas, in addition to the "traffic password" of the short video platform, is not unrelated to the overseas environment.

In terms of scarcity, this kind of home-grown transportation is indeed a novelty in the eyes of foreigners. According to statistics, the global electric tricycle market sales in 2023 will reach 61.86 billion yuan. Among them, the Asia-Pacific market accounts for about 90.06% of the market share, while Europe accounts for only 5.14%. Therefore, in European and American countries where cars have become very popular, unlike domestic cars, which are more important for face, this kind of highly original and social car will arouse the purchase interest of foreigners. What's more, this kind of car also reflects the folk wisdom of the mysterious country in the East to a certain extent, which is the most attractive place for foreigners.

In fact, foreign car brands have also followed suit and launched some similar products, but the price is definitely not as competitive as China's three-wheeled electric vehicles.

And the lower logic is the practicality of electric tricycles. You must know that even if it is already 2024, the most favorite model of foreigners is a pickup truck, which can load goods and carry people, has durable leather, and can do all kinds of dirty work. The electric tricycle looks like a simple small pickup truck without a roof, and it is more agile to drive, so it is easy for foreigners to accept. What you usually see in movies, many rural areas abroad, are actually very suitable for this kind of electric tricycle. In addition, foreign countries are often sparsely populated, and from the perspective of traffic safety, it will not be like various low-speed electric vehicles in China on the road to cause traffic chaos.

The "three jumpers", who have lost their living space in China, have unexpectedly found a new market overseas. Therefore, as long as the demand point is identified, the products that are not seen in China can also become "fragrant and sweet" overseas.

Previously, Chinese electric bicycles with two wheels were selling well in the U.S. market. Nowadays, three-wheeled electric tricycles have begun to become popular in Europe and the United States again. Can we expect that the four-wheeled Chinese electric vehicles can also make their own voice in the European and American markets as soon as possible?

Note: The picture comes from the Internet, the right belongs to the original author, if there is any infringement, please contact to delete, thank you! This article only represents the author's personal point of view, and does not represent the position of Youshi Auto.