On April 13, Haier joined hands with CCTV4 "Home Far Away" to jointly create a live broadcast event of "Beautiful China, Beautiful Life - Haier Stores Beautiful Life New Season, Science and Technology Helping Agriculture in China", and the first stop was Hefei, Anhui Province, to experience the beauty of the integration of cultural heritage and modern technology. This event aims to make the collision of smart technology and cultural tourism content through the perspective of cultural tourism, show the beauty of science and technology, and accelerate the renewal and upgrading of a better life. ”
From the "ice and snow economy" at the beginning of the year to the "New Year's economy" during the Spring Festival, and then to the "spring economy" today, the hot consumption of cultural tourism reflects people's expectations for a better life. Guided by user needs, the Haier store shows the iterative upgrading of wisdom, experience and value through new activities, allowing users to experience a better life where wisdom and quality coexist in the integration of technology and culture.
Wisdom upgrading: the perspective of cultural tourism shows the beauty of science and technology
In this event, Haier stores selected a full set of smart home solutions, and Anhui terroir products to form a better life partner, Haier water purifier and Huangshan Maofeng's "good water with good tea", refrigerator accurately lock fresh Chaohu whitebait, store hometown mellow umami... With the blessing of science and technology, these agricultural products bloom their original umami and jointly glow with the greatest value, so that wanderers can easily taste the hometown taste in their memory. This kind of rush not only allows users to appreciate the interplay of "good things and technology" in the live broadcast, but also shows a future trend of integration and innovation development, and promotes Anhui agricultural products to a broader market.
With the blessing of science and technology, agricultural products have a new charm, and the integration of cultural and tourism resources has brought cultural beauty to users, which not only significantly improves the quality of life and experience of users, but also leads users to explore a better lifestyle with more connotation.
Experience upgrade: The origin of a better life goes straight to the heart
Users' desire and pursuit of a better life require the empowerment and upgrading brought by smart technology.
This event invited a national culinary master to come to the scene, with a good life partner, "Ten Qintian" two teenagers to know Hui cuisine, make Hui cuisine, taste classics, restore the most authentic food taste on the spot, let the local characteristics go to a broader world, and let smart home appliances get more people love through cultural tourism content.
In the live broadcast, it is not only the upgrade of smart technology, but also the upgrade of life experience. Users can not only appreciate the unique experience brought by technology, but also understand the long-standing local culture, which is a better life scene jointly built by Haier stores and Anhui.
Value upgrading: Ecology creates an infinite better life
After 27 years of deep cultivation and accumulation, Haier stores have deployed more than 30,000 stores across the country, realizing that "where there are users, there are Haier stores, and where there are stores, there are sincere services". This time in Anhui, Haier has opened up online and offline through the store system that covers the whole country and goes deep into towns and villages, and uses the new model of "store + live broadcast" to expand the scope of radiation, reach in-depth users, and draw a map that integrates local culture. This innovative model not only realizes a wider market radiation, but also deepens the connection with users and maximizes brand value.
In fact, behind the global reach is the ecological platform of Haier Smart Home. Thanks to the support of the main station, the Anhui Provincial Department of Commerce, the Department of Culture and Tourism, and ecological partners from all parties, Haier stores can present these unique and high-quality products in front of users, combined with a full set of smart home solutions, so that users' better lives can be continuously upgraded.
With the help of smart technology, Haier stores carefully protect the true charm of agricultural products, so that users can cross geographical boundaries and enjoy the beauty of all parts of the country.