Many netizens still remember that last year's small composition incident broke out, and a vigorous change began in the live broadcast room of Oriental Selection. Its theme is "tears to break the plate for welfare", and the discounts and welfare coupons will be fully used. Many people believe that this is a sign that Dongfang Selection is away from the cultural live broadcast room and returns to the pure selling live broadcast room.
Moreover, the anchor crossed his hands in the live broadcast room, and he was full of momentum, and a determination and courage to carry out the "tears and tears for welfare" to the end.
With the propaganda of "tears and tears for welfare", Dongfang Selection gives the impression to the outside world that it is a big sale, a big sale, and a big sale. There are also various publicity, information sent in batches, and lucky bags distributed on a rolling basis. Oriental Selection Fujian Bank even distributed 200,000 lucky bags, and many netizens rushed to tell each other and couldn't help but be happy.
And in recent days, many people have found that Oriental Selection has changed a lot. The vigorous "tears and tears for welfare" are gone, and the small blackboard is back in the live broadcast room. The anchor Jingwen stopped singing and began to speak English, which he was good at.
Even the lively YOYO, known as the first sister of Oriental Selection, picked up the small blackboard and began to speak English.
The anchor Zhiyu also picked up the small blackboard and talked about the knowledge of architecture and drawing that he is good at.
And all this change comes from the message transmission of the two anchors, the anchor Beibei said that some people require the anchor to read at least 100,000 words a day, and ask to read a book within three days.
The anchor Jingwen revealed during the live broadcast that the anchor is now required to spend 80% of his time talking about content and 20% of his time talking about products.
Some people are very curious, from November last year to the present more than 3 months, the live broadcast style of Dongfang Selection has changed so much, what has Dongfang Selection experienced?
In fact, it is not difficult to understand that the reason why Dongfang Selection adopted the strategy of "tearing tears and breaking the plate for welfare" is to complete the layout of Dong Yuhui. is also to prove that without Dong Yuhui, they can also use commercial means to make up for sales, even better than Dong Yuhui's sales. Look at how proud they were at that time, with daily sales reaching 70 million, for those who disagree, it is a sentence, "There is no shortage of you". Looking back now, I see how proud I was at that time.
Oriental selected Fujian Bank, facing the empty railing of the live broadcast venue, they can also be proud of more than 100 million sales in two days. However, in the face of the average daily sales of less than 10 million after the Fujian Bank, or even close to 5 million, they still panicked. Nowadays, the lucky bag is no longer working, and today it is more than 2 hours and the sales are less than 500,000.
Faced with such a predicament, Dongfang Selection finally woke up. "Tears and Fortune Bags" and lucky bags can only increase sales in the short term, and cultural blessings are needed to change the downturn of Oriental Selection.
As a netizen said, Dong Yuhui let Dongfang Selection put on the coat of culture, but Dongfang Selection insisted on taking off this coat.
Before, many people lamented that a group of highly educated anchors were doing the same work as junior high school students. Now, Dongfang Selection has woken up to the fact that the live broadcast room needs cultural blessings, and the products also need cultural blessings. So, today, a new transformation has officially begun, and the changes can be seen from the schedule. Products plus stories plus content will also become the norm for live broadcasts after Dongfang Selection.
Friends, do you think this change is reliable? Is it still too late?