Recently, a local specialty from Guizhou: prickly pear juice suddenly exploded, selling 10,000 boxes in 16 seconds in the Dongfang Selection live broadcast room, and then more than 50,000 boxes were also sold out quickly. On the one hand, some consumers "dissuade" others on the grounds of sour taste, and on the other hand, they ask for goods in the comment area, and even many netizens post orders to "show off their wealth" and ask for transfer of heavy money, which can be called "hard to find in a box".
According to investigation, Dongfang Selection's self-operated prickly pear juice will be on the market as early as 2023. This product has been selling mediocre before, but it has suddenly sold out recently. The enthusiasm of netizens to buy made the anchor of Dongfang Selection obviously surprised, and couldn't help but exclaim: "I used to ignore this product, but now I suddenly can't climb it!" ”
The anchor obviously tried to "dissuade" netizens during the live broadcast. He said that the original juice of this prickly pear tasted sour, and everyone's enthusiasm was a bit "evil". However, for the online persuasion of the anchor, netizens who grabbed the goods swiped "you don't care" all over the screen. Some netizens said: "This sale is all our own exchange experience, and the effect is not evil at all!" ”
Looking through the review area of the product, it was found that the enthusiasm of netizens to buy mainly came from the recognition of the efficacy of prickly pear. Because prickly pear is rich in vitamin C, it is of great help to improve immunity, and there is even a proverb in Guizhou that "prickly pear is on the market, and the doctor is fine". Many consumers who bought prickly pear juice left messages saying that their mouth ulcers and respiratory problems have been greatly improved after drinking prickly pear juice. Some netizens said that the vitamin C in prickly pear juice made their skin whiter and brighter.
In 2021, Yu Xiaodong, chairman of the National Public Nutrition Improvement Project Office and China Health Industry Alliance, released the "Research on the Efficacy of Guizhou Prickly Pear (2021 Edition)" in Guiyang. Studies have shown that Guizhou prickly pear is not only rich in vitamin C, but also rich in SOD, POD, polyphenols, flavonoids, amino acids and other trace elements, with high edible and medicinal value. The article also lists the ten major effects of prickly pear, including antioxidant and anti-aging, improving immunity, regulating blood sugar and blood lipids, reducing inflammation, anti-fatigue, anti-cancer and many other benefits.
Zhong Nanshan, an academician of the Chinese Academy of Engineering, is also a staunch supporter of prickly pear. As early as three years ago, Academician Zhong Nanshan had stood for the prickly pear platform three times, and led the establishment of the "Prickly Pear Prevention and Treatment of Respiratory Diseases Industry-University-Research Joint Research Group", and also conducted in-depth research and excavation of the efficacy of prickly pear ingredients.
Academician Zhong Nanshan called Guizhou, where he lived for eight years when he was a child, his "second hometown", and in order to promote this treasure in his hometown, he once appeared in the live broadcast room in person to "call" for prickly pear. Academician Zhong Nanshan said that 100 ml of prickly pear juice contains 3 grams of vitamin C, and vitamin C has a good effect on many diseases. "Now there are people in the United States who are trying to treat tumors with high doses of vitamin C, which are all in the research stage, and there are no good conclusions, but it seems to be very good."
In fact, if you judge the original juice of Dongfang Selection Prickly Pear from the taste alone, its sour taste is indeed better than that of a large number of sugary drinks and fruit juices on the market. The key to its popularity from a niche is that consumers are paying more and more attention to health and are willing to pay for natural and healthy high-quality agricultural products. It is understood that there is only one prickly pear fruit in the ingredient list of this product, and no other additives, and the main production area of its prickly pear fruit raw materials is Longli County, Guizhou Province, which is known as the "hometown of prickly pear in China". Under the word of mouth of consumers, this pure natural drink with clean ingredients has become another popular self-operated product of Dongfang Selection. (Qiu Shaozhen)