On May 14th, the moon full river mille-feuille belly hot pot Chengdu Vientiane City Hall A store was officially opened. So far, one MixC has two full moon river hot pots, marking the important achievements of moon full river in the Chengdu market and enriching the omni-channel ecosystem.
At the event, more than 100 fans were invited to eat belly for free and feel the deliciousness and charm of the "Thousand Layer Belly Hot Pot King" zero alkali hair thousand layer belly single product. From May 17th to 19th, the full moon will also "invite customers surnamed 'Wang' in the city to eat for free", giving back to consumers for 12 years of support with practical actions, and opening up the infinite possibilities of a more delicious and happier life.
The second store of the MixC was upgraded and opened
In the center of the east of the city, there are many flowers. The newly opened MixC Hall A store with a full moon and the MixC Hall C store one step away form a double trend of stars and moons and carved jade.
"Compared with the C store, the upgrade of the A store is first reflected in the expansion of the area and the more spacious space." Chen Changhu, co-founder of Full Moon Dajiang, introduced that the new store has redesigned the style and circulation, with a total area of 567.7 square meters, a total of 49 tables, and a one-time reception of 228 people.
One Vientiane City, two full moons. What is the reason for such heroism? Where does the confidence come from?
"I think it's the love and support of new and old customers that has accelerated the pace of store expansion." Chen Changhu said that in 2021, the first shopping mall store in Yueman Dajiang will be located in Hall C of the Mixc, and it has been popular since its opening more than three years ago. "Many customers said they had to wait in line for a long time to eat, and they called for us to open another store nearby. We have finally taken this step after careful preparation. ”
Make hot pot with heart and operate with love. Chen Changhu said that "one city, two stores" is a positive response to customer needs. "We want to reduce the waiting time for customers and provide a better dining experience where everyone can feel our sincerity and passion."
In addition, as a commercial landmark in Chengdu, the MixC has a high reputation and popularity. The opening of the second store in Dajiang will help the brand to further expand its influence and enhance the customer flow agglomeration effect.
Rebranding The king of mille-feuille belly hot pot was born
In the face of the changes in the catering industry, Yueman Dajiang, which has a history of 12 years, took the initiative to transform its strategic direction, aiming at mille-feuille large single products, quickly filling the market vacancy, and presenting a new atmosphere with a new style.
In 2023, Yueman Dajiang put forward the product slogan of "hairy belly is delicious, mille-feuille belly is more delicious", starting a product revolution. The moon is full and the river chooses Australian mille-feuille belly, and each jack of cattle only produces 8 plates of mille-feuille belly. In the process of hair making, Moon Full River abandons the traditional edible alkaline hair technology, and adopts the processing technology of boiling water with zero alkaline hair, which locks the belly fragrance while removing the fishiness, making the mille-feuille belly more fragrant, crispier and more flavorful.
The gold and silver cups are not as good as the reputation of the common people. As soon as the moon full mille-feuille belly was launched, it set a record of "double first" with the first click-through rate of dishes in the store and the first place in the dishes recommended by Dianping netizens. In September last year, with a sales volume of 11,593 copies, Yueman Dajiang also passed the World Record Certification (WRCA), becoming the world's "hotpot brand with the most sales of mille-feuille belly within 12 hours".
Forge ahead, work for a long time. Not long ago, after the evaluation of the Organizing Committee of the 2024 Sichuan Catering C9 Seminar, the Moon Full River Thousand Layer Belly Hot Pot was awarded the title of "Thousand Layer Belly Hot Pot King", and Chen Changhu was elected as the "Sichuan Catering Promotion Ambassador".
Chen Changhu said that through the high-quality, zero-alkali hair, and innovative mille-feuille belly, Yueman Dajiang has successfully established a clearer brand image and raised brand recognition to a new height. "This is the embodiment of our market insight, innovation and breakthrough capabilities, and the result of consumers' long-term trust in us."
The whole city celebrates and invites customers surnamed Wang to eat for free
"Cherish customers" is the business philosophy that Yueman Dajiang has set since its inception. As an old friend of Sichuan and Chongqing hot pot lovers, Moon Full River has always regarded experience and satisfaction as an emotional bond with consumers.
In order to celebrate the brand winning the honor of "Thousand Layer Belly Hot Pot King" and thank thousands of consumers in Chengdu for their companionship and support, Yuefeng Dajiang launched the activity of "Inviting customers surnamed 'Wang' in the city to eat for free". From May 17th to 19th, consumers surnamed Wang can show their identity information to receive a free copy of the signature product of 158 yuan in any of the 16 stores of the full moon Dajiang mille-feuille hot pot in Chengdu.
"The amount of mille-feuille belly is large, and it is recommended for 4 people or more." The relevant person in charge of Full Moon Dajiang specially reminded that the event is for dine-in only, and each table is limited to one gift, and cannot be used together.
In addition, Full Moon Oe has also recently launched the "Gift Pack of the King". Among them, the limited tote bag is oversized, and the bright orange color scheme echoes the brand logo, which is full of trendy sense and full of cool street shots; The limited pillow is made of skin-friendly fabrics, bringing consumers a soft and comfortable "backing" experience. Consumers can get a set of peripheral gift packs when they purchase the King limited package at the MixC A store. Limited to 1,000 copies, first come, first served.
"The fireworks in the world are the most soothing to the hearts of mortals. We hope to grow together with every customer with excellent quality and excellent service. Chen Changhu said that Full Moon Dajiang will continue to take "delicious and happy delivery" as its mission, contribute to the development of Sichuan-style catering, and walk hand in hand with Happy Chengdu.