March is a key month for Xpeng Motors, because of its previous short-term decline in sales; if the sales in March can rebound, it can effectively strengthen the confidence of prospective car owners, on the contrary, it is difficult to predict, now Xpeng Motors' retail sales in March have been confirmed, all models have achieved different degrees of month-on-month growth, but P7/G7 sales are still not high.
The following chart shows the retail sales data of specific models:
Xpeng G6 sales increased by 312 units quarter-on-quarter to 1473 units, but there is still a large gap compared with the monthly sales in the third quarter of 2023; At present, the Xpeng brand only X9 MPV sales are high, this model is already niche in the family car market, close to 4000 units of sales is quite high; as for Xpeng P5 and G3 sales are still low is expected, because there has been online news that it is possible to discontinue the production of Xpeng G3, Xpeng P5 as a front-wheel drive compact car pricing overlap a series of B/C class pure electric or plug-in hybrid sedans, its competitiveness is obviously not strong enough.
Therefore, the most critical model in the general passenger model is Xpeng P7 &G6, so Xpeng Motors continued the G6 previous time-limited discount program, and launched a time-limited discount price of 179,900 yuan for the 580 long range Plus version.
Comparative interpretation of models
The overall level of the Xpeng G6 580 Long Endurance Plus version is comparable to that of the Pro version, but with minor adjustments in terms of configuration, the abbreviated configuration is as follows.
- Elimination of the optional electric rear wing (spoiler).
- The steering wheel is heated
- The front seats are ventilated
- The lumbar support of the main driver's seat has been adjusted, and the height adjustment has been changed from 4-way to 2-way
- The 18-channel sound system was changed to 8-channel
The configuration has been reduced by a total of five, and the price difference between the two versions is 10,000 yuan, but it is actually the Pro version with a limited-time price of 189,900 yuan that is more cost-effective, because the seat lumbar support, high and low 4-way adjustment and seat ventilation have a great impact on the driving experience, and the audio system is not very different.
The pure electric range of the new version has not been further reduced, it is still maintained at 580 km, and the standard of the electric motor is still 218kW/440N·m, and the acceleration time of 100 kilometers is 6.6 seconds;
Its body size is 4753*1920*1650 mm, and the wheelbase is 2890 mm, which belongs to the mid-size crossover SUV.
Refer to the Leapmotor C10 pure electric version:
Its guide price is 12.88, 13.88, 14.88 and 168,800 yuan, with a range of 410 kilometers for the low-end version and 530 kilometers for other versions, and the vehicle is equipped with a 170kW/320Nm electric motor, with an acceleration time of 7.29 seconds per 100 kilometers. Its cruising range and acceleration performance are slightly weaker than the new version of Xpeng G6, but the disparity in power feeling is not large, and the difference in cruising range of 50 kilometers is also acceptable.
Because its price is more than 10,000 yuan lower than the new version of Xiaopeng G6, and its body size has also reached 4739*1900*1680 mm, and the wheelbase is 2825 mm, which belongs to the same level of car.
The reason why Leap C10 is used as a comparison reference for the new version of Xpeng G6 is that this version still talks about high-end intelligent driving, but the new version does not have lidar, the total chip computing power of the assisted driving system is 204 TOPS, and the car machine chip is Qualcomm Snapdragon 8155. The price is 168,800 yuan, and the Leap C10 flagship version is equipped with lidar, the total computing power of the assisted driving system chip is the same as it, and the car machine chip is equipped with a higher standard Qualcomm Snapdragon 8295, and the hardware configuration standard of its cockpit domain and intelligent driving domain is slightly higher.
Therefore, the competitiveness of the new version of Xpeng G6 is not very strong, and whether this version can effectively increase sales has to be verified through the second quarter.
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