The flagship sedan of the traditional joint venture luxury brands is the BMW 5 Series, Mercedes-Benz E-Class and Audi A6L, referred to as "BBA 5/6/E", the BMW 5 Series can always rank first, and the Audi A6L seems to be a little gloomy after the overseas brand loses the official car market. However, the sales ranking in March 2024 reversed the situation, and the Audi A6L not only surpassed the BMW 5 Series, but also ahead of the Mercedes-Benz E-Class, with its March sales reaching 16,505 units, an increase of 6,486 units month-on-month.
As the benchmark of German sports business sedans, BMW 5 Series sales in this period are only 3874 units, a decrease of 3874 units from the previous month's sales; this is a more abnormal phenomenon, February is the off-season for the car market, and it should rebound in March, so there must be other reasons for the decline in BMW 5 Series sales.
I believe that the old drivers who continue to pay attention to the dynamics of the automobile field will know this reason, that is, the only car exposed by the 315 is the BMW 5 Series! Its defect is the abnormal noise of the transmission shaft, and the accurate fault point is the transmission shaft flange. The function of the flange is to put it bluntly, as long as the connection is stable, there will be no abnormal sound, on the contrary, the abnormal sound must be because of the vibration of the flange connection position; the sound is caused by the vibration of the object caused by the air resonance, and the vibration of the flange is abnormal. However, BMW's explanation is that the abnormal sound of the driveshaft does not affect driving safety, such an explanation seems unconvincing at least subjectively, so it is not surprising that the sales of the BMW 5 Series have declined.
Mercedes E-Class
The guide price of the car is 449,000-599,800 yuan, and the terminal preferential range can reach about 120,000 yuan, which is higher than the new BMW 5 Series (about 75,000 yuan).
Mercedes-Benz E-class to maintain sales chips are also to price for volume, in the process of car electrification, left to all fuel vehicles the same options, but this car is not particularly common, nothing more than the engine is still divided into high and low power two series, but European cars will generally be differentiated by engine power. The power reserve of the low-power series (260L) is 150kW/320N·m, and the performance is average, while the standard of the high-power series (300L) is 190kW/400N·m, which exceeds the 2.0T series of BMW 5 Series and Audi A6L, but the Mercedes-Benz E-class is conservative in suspension tuning, and the driving experience of the whole vehicle is more than stable but not sporty.
But the exterior design is becoming more and more sporty, and the current Mercedes lacks the calm temperament of the old car.
Audi A6L
Why is the Audi A6L the most sold?
There are three reasons for this:
- The price is lower
- Calm temperament
- 3.0T
Audi A6L guide price is 427,900-656,800 yuan, the terminal preferential range is not inferior to Mercedes-Benz E-class, the threshold price is lower, then as long as the overall level of this car can be on par with it, it will inevitably sell higher, interesting is that Audi A6L low-power 2.0T engine level and Mercedes-Benz E-class 260L is equivalent, high-power version of the power disparity of 10kW but the performance disparity is not large. The point is that the car is available as a 3.0T-V6 option, and among the joint venture brand sedans of BMW, Mercedes-Benz and Audi, only the Audi brand is still making a six-cylinder engine.
Subjectively evaluating the Audi A6L, the author believes that its exterior design is a major highlight.
The Mercedes-Benz E-Class is more or less light in a business sedan, or the body doesn't look tense enough, while the BMW 5 Series has been thoroughly sporty and the exterior design is hard to describe. Now only the Audi A6L still retains a relatively conservative design concept, the appearance does not look so ostentatious, the simple lines and the visual effect of the lamp group are also more coordinated, this car is more in line with the aesthetics of business people, and the main users of high-end sedans are business people.
Therefore, the hot sales of the Audi A6L are almost an inevitable result, if the Audi brand wants a larger market share, cancel the 2.0T low-power series, and the remaining versions are all equipped with four-wheel drive or can double sales.
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