Recently, after a senior rice fan bought Xiaomi's first mass-produced smart electric SUV Xiaomi SU7, he just picked up the car in the morning, and had to send it to the 4S shop for maintenance at noon because of vehicle failure, which caused heated discussions.
This once again aroused people's concerns about the quality of Xiaomi's car products, and at the same time, many netizens equated Xiaomi SUV with mobile phones, and said "brushing". All kinds of jokes in the comment area have made the Xiaomi SU7 "quality gate" even worse.
This rice fan claims to have supported Xiaomi since Xiaomi's entrepreneurship and has bought and sold thousands of Xiaomi products. After the launch of the Xiaomi SU7, he ordered a car as soon as possible and became the first batch of local Xiaomi SU7 owners.
But what people didn't expect was that he just picked up the car in the morning, and at noon Xiaomi SU7 popped up a fault prompt, showing "The vehicle is abnormal and needs to be repaired".
After restarting the car, the problem is still not solved, and you can only contact the after-sales service to request maintenance. This rice fan also laughed at himself and said, "The license plate is not on yet, so I got on the trailer first."
The incident of "Xiaomi SU7 returned to the factory for maintenance before noon" sparked heated discussions on the Internet, and also made consumers worry about the quality control capabilities of Xiaomi cars.
According to the analysis of industry insiders, Xiaomi's autonomous driving insists on independent research and development, and the lack of sufficient experience in car manufacturing is one of the reasons for quality problems.
In addition, Xiaomi SU7 has not been on the market for a long time, and some of the promised functions such as intelligent driving are still futures, and the limited coverage of after-sales service outlets is also easy to lead to inconvenient maintenance. Therefore, consumers need to be cautious when buying Xiaomi SU7.
However, some analysts have pointed out that the initial failure does not mean that there is a systemic problem in quality. In the early days of any new car, there will be failures that will test the test of time.
Moreover, Xiaomi SU7 has been designed in multiple dimensions, so that the reliability of the vehicle has been improved. In addition, the quality will be continuously improved through OTA upgrades in the later stage.
In fact, the initial failure plagued a number of new car companies, including Tesla. Taking Tesla Mode 3 as an example, there have been many quality problems after its launch.
But with the passage of time and experience, Tesla has grown into a high-quality electric vehicle company. The initial failure does not mean that the Xiaomi SU7 has a systemic quality problem, and it will take time to test.
However, what makes netizens find it even more interesting is the various replies in the comment area. Some netizens compared Xiaomi SU7 with consumer electronics such as mobile phones, saying, "If you reset the factory settings, you have to format it."
Some netizens also suggested "restoring the car to version 1.0" and "going to find an after-sales jailbreak". These jokes fully reflect the psychology of some consumers who regard the Xiaomi SU7 as a large smart electronic device.
Experts say there are misconceptions in this perception. Cars are different from fast-moving consumer goods such as mobile phones, and they are related to the safety of employees. Any issues that may affect driving safety should not be treated as jokes or optimizations.
From this point of view, the failure of the Xiaomi SU7 is really worrying, but we must also note that this may only be a problem for a few vehicles.
For Xiaomi Auto, the initial failure of SU7 is also enlightening. First, it is necessary to further improve quality management and prevent systemic failures.
Second, it is necessary to speed up the establishment of an after-sales service system covering the whole country to ensure that once a problem occurs, it can be quickly responded to and solved. Third, it is necessary to strengthen user education, so that consumers can realize the difference between cars and mobile phones, and there is no solution of "flashing".
The SU7 fault also reminds other smart electric vehicle companies that cars are not mobile phones and need to be highly responsible for quality requirements.
At the same time, when consumers buy new energy vehicles, they should also rationally look at the initial failure of new brand models, and give enterprises time and space to accumulate experience. Only when manufacturers and consumers understand each other can the quality of the automotive industry continue to improve.