The current rice noodle festival seems to be less lively than before? In those years, people have almost forgotten that this is a company that has been praised by fans as "altar".
In the early days of its establishment, Xiaomi attracted a large number of electronics enthusiasts with sexy labels such as a sense of technology, cost performance, and extreme stacking, and built a huge fan economic empire, growing into the world's fifth largest mobile phone manufacturer in only 4 years.
In 2010, when copycat machines were rampant, Xiaomi, which had just been established, quickly attracted a group of electronic product enthusiasts with a sense of science and technology, extreme stacking and ultra-high cost performance, forming an early rice noodle ecology. In a 2015 report in the Wall Street Journal, Xiaomi phones were defined as the first luxury item for young people.
For rice noodles, the annual rice noodles festival is a promotional node on an equal footing with 618 and Double 11, and it is also one of the best time nodes to change to a new machine.
When deciding to hit the high-end mobile phone market, Lei Jun said that Xiaomi's 100 million users in China are his biggest reliance. "Do 2% of users believe in us and are willing to give us a chance? ”
When planning for Xiaomi's car business, Lei Jun optimistically predicted that even if 1% of tens of millions of rice noodles were willing to pay, it would bring Xiaomi a "fantastic start".
At this year's rice noodle festival, Xiaomi filmed a short video about rice noodles, in which there is a 14-year-old rice noodle who lives in a courtyard house equipped with more than 40 pieces of Xiaomi AIoT equipment, and there is a long-term man who is a marathon six-star runner 73-year-old, so what kind of story do you have with Xiaomi in front of the screen?
This year's rice noodle festival has prepared 100,000 pieces of Xiaomi Titan alloy commemorative T-shirt 1 yuan to buy, this is the biggest wool this year, of course, there are also discounts for mobile phones, Xiaomi 14 discount 300, 14Pro discount 400, Xiaomi third-generation folding screen MIX Fold 3 drops 1000 yuan, the starting price is only 7999, the most cost-effective folding screen at present.
This year, Xiaomi has fully integrated the whole ecology of workers and cars, and 2024 is a new year for Xiaomi.