News on April 6 Nezha Automobile CEO Daniel Zhang announced that the EP41 model originally named Nezha SS was officially renamed "Nezha S hunting car" and retained "Nezha S" as the tail mark. The naming change comes on the heels of a scathing comment by renowned internet security expert Zhou Hongyi about Nezha's name and marketing strategy.
At the end of March, when Zhou Hongyi visited the Nezha Automobile Factory, he criticized the Naming and Marketing Methods of Nezha Automobile Products. He believes that Nezha Motors pursues English too much in naming, resulting in strange pronunciation that is not easy for consumers to remember.
Zhou Hongyi bluntly pointed out: "You are always proud of yourself from products to marketing, and all the car names are named in English, anyway, it is to make consumers awkward and unable to remember how to come." This comment may become an important reference for Nezha Automobile to adjust its naming strategy.
"Nezha S Hunting Car" is a medium-sized hunting vehicle based on the Nezha S sedan version, with a smooth overall design and an SUV-style shape, but its ground clearance is not as high as that of a traditional SUV. The model is expected to follow the design language of the Nezha S and may also be consistent in the interior to avoid unnecessary additional costs.
As a hunting vehicle, the rear space has been strengthened, the loading capacity has been significantly improved, and the practicality has been enhanced. The higher-spec version may be equipped with air suspension to improve the vehicle's passability. In terms of power, the Nezha S hunting car is expected to provide two power options: extended-range hybrid and pure electric, and the pure electric model is expected to be equipped with CATL's Shenxing battery long-life L series.
The price of Nezha S hunting car is expected to be around 200,000 yuan. In the context of the increasingly fierce competition in the new energy vehicle market, the price of the low-profile version of the extended range may be more competitive, and it is expected to enter the price range of 170,000 yuan.
By adjusting the naming strategy of the new model, Nezha Automobile has shown its importance to market feedback and flexibility to adapt to market changes. Zhou Hongyi's complaint may become a turning point in the transformation of Nezha's marketing strategy. With the launch of "Nezha S Hunting Vehicle", Nezha Automobile is expected to occupy a place in the new energy vehicle market, providing consumers with a more practical and cost-effective choice. (Text/Chai Xiaozhi)