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The battle for the value retention rate of new energy: the concerns of new car consumers are an opportunity for second-hand buyers

author:Nanpai Finance

Nanpai Information: In the first half of April this year, the penetration rate of new energy vehicles in China exceeded 50% for the first time, surpassing traditional fuel vehicles and forming a parallel market pattern of oil and electricity. Driven by the fire of new energy vehicles, the transaction of new energy second-hand cars has also begun to break out. According to data from the China Automobile Dealers Association, in March 2024, a total of 91,500 new energy used vehicles were traded across the country, an increase of 41.4% from February and 63.5% from the same period last year. Overall, the penetration rate of new energy used vehicles is gradually increasing, reflecting the increasing acceptance of new energy vehicles in the market.

The battle for the value retention rate of new energy: the concerns of new car consumers are an opportunity for second-hand buyers

However, with the popularity of new energy vehicles, problems that plague consumers have also emerged, and the value retention rate is one of the most concerned concerns of new energy vehicle consumers. According to the statistics of Guazi second-hand cars, the overall value retention rate of new energy vehicles in the first three years is about 60%, 50% and 40% respectively, and the value will be halved in two years; Specific to a specific model, the more expensive the car, the lower the value retention rate.

Taking NIO's best-selling models as an example, the value retention rate of the mid-to-large ES8 is lower than that of the mid-size ES6; Among the mid-size SUVs, the EC6 coupe, which is priced higher, has a lower value retention rate than the ES6. At present, the ET5 series, which has the lowest price in the whole NIO series, has a one-year value retention rate of 76%, which is even close to Tesla, which has the highest value retention rate of new energy, and has become the model with the highest value retention rate in the NIO series.

The battle for the value retention rate of new energy: the concerns of new car consumers are an opportunity for second-hand buyers

In the traditional second-hand fuel vehicle market, luxury cars have always been known for their stable and high value retention rate, which can reach more than 60% in 3 years; For new energy second-hand cars, the low value retention rate is "equal treatment". According to the statistics of Guazi second-hand cars, the overall three-year value retention rate of new energy vehicles is 43%, and mid-to-high-end cars have certain value retention advantages because of brand value empowerment, but it is not obvious.

However, second-hand new energy vehicles that are about 3 years old have been greatly discounted, and the residual value tends to be stable, while the condition and battery condition of the vehicle are still excellent, so it is also the best time to buy second-hand new energy vehicles. According to the observation of melon seed big data, 75% of the new energy second-hand cars traded are less than 3 years old.

The battle for the value retention rate of new energy: the concerns of new car consumers are an opportunity for second-hand buyers

Some of the popular mid-to-high-end new energy vehicles with about 400,000 yuan in the station, and the price of 3-year-old second-hand cars is only 200,000 yuan, which can be easily won at half price.

It is worth mentioning that,In the context of the overall low value retention rate of new energy vehicles,XiaomiSU7With a super high degree of topicality, its own value retention rate will be pulled up against the trend,The current 1-year value retention rate can reach 110%,That is to say,Second-hand SU7 even needs to be purchased at a higher price。

With the addition of various intelligent hardware and intelligent driving, new energy vehicles have more and more 3C attributes, and many people even jokingly call them "large mobile phones", so frequent car changes and new experiences have also become a new trend in new energy vehicle consumption.

The battle for the value retention rate of new energy: the concerns of new car consumers are an opportunity for second-hand buyers

Second-hand new energy vehicles are more cost-effective because of the low value retention rate, which further lowers the threshold for "car replacement experience".

Guazi second-hand cars have made a calculation, taking the Weilai brand as an example, as long as it costs 220,000 yuan, it can be replaced once a year, and the whole range of Weilai models can be experienced, which is comparable to the rate at which ordinary people change their mobile phones.

New energy to buy a new car or buy a second-hand one?

However, many users still dispute the question of whether to buy a new car or a second-hand new energy vehicle. Many users support buying a new car for reasons similar to buying a new mobile phone, "to chase trends and experience the latest technology". However, the price of new energy vehicles is dozens of times that of mobile phones, and it is facing the dilemma of "half of the value retention rate in 2 years". I believe that most people will make rational judgments.

The battle for the value retention rate of new energy: the concerns of new car consumers are an opportunity for second-hand buyers

Guazi second-hand car believes that in traditional fuel vehicles, users often pay attention to engine noise, carbon deposits, gearboxes and other problems, and these concerns no longer exist in the three-electric system (battery, motor, electronic control) of new energy vehicles; At present, the main concern for buying new energy vehicles is the battery performance, especially the health and durability of the battery. In order to alleviate these concerns, the Guazi second-hand car platform is currently working hard to solve the problem of battery testing.

However, even if a battery test report is available, it is not completely equivalent to the performance of the vehicle in actual use. Therefore, for the purchase of new energy vehicles, test drive has become particularly crucial.

By combining the test data of battery health and the actual 7-day test drive experience, users can more accurately understand the actual working state of the battery and the overall performance of the vehicle. This comprehensive evaluation method can not only give users a deeper understanding of the health of the battery, but also ensure the comprehensiveness and accuracy of the car purchase decision.

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