By building a service and battery swap network, coupled with the performance and configuration of the vehicle, Weilai has indeed attracted a lot of fans in recent years, and has also laid the high-end positioning of the brand, but in terms of model sales and corporate profitability, objectively speaking, there are still some gaps between Weilai and brands such as Ideal and Wenjie, and part of this gap also comes from Weilai's "high-end".
For a simple example, Tesla, as a new brand, relied on Model S and Model X to enter the high-end market, and later there were Model 3 and Model Y quickly spread, and it is a common way for car companies to expand their product range after they have word of mouth and brand value.
Now Weilai has established a high-end image, but the sales performance is mediocre, one of the reasons for the problem is that the price of its products is indeed expensive, even the cheapest car, the guide price is also at the 300,000 level, and through the sales list data, Weilai sells good products, and it is precisely its cheapest ET5 and ES6, now Weilai wants to further promote sales, so, Ledao came.
After all, the pre-sale price of Ledao's first medium-sized SUV product L60 is only 219,900, which does not count Weilai's battery swap and rental system.
In addition to the low price, Ledao L60 has a lot of things that NIO does not have, not to mention the new color and new design, Ledao L60 is equipped with 900V high-voltage architecture, This is NIO's NT3.0 platform, the motor is also the latest, charging for 20 minutes, while supporting battery swapping, the battery provides 60kWh and 90kWh two versions, thanks to the wind resistance coefficient of 0.229 and the high-voltage platform, the standard battery pack can achieve a range of 555km, the 90-degree battery has a range of 730km, and there will be a larger battery option in the future, up to more than 1000km, in addition, the energy consumption of Ledao L60 is very low, the official test is only 12.1kWh/100km, Lower than the Model Y.
Of course, the L60 is also good in terms of space and configuration. According to the official map, the front and rear rows of the five-seat layout can be turned into an audio-visual room, the rear row and the back compartment can form a large bed room, and five people can bring five boxes when traveling, which is a good performance. For reference, the size of the L60 is 4828/1930/1616mm, and the wheelbase is 2950mm, which is a bit larger than the Model Y, but it may have a problem with its height, I don't know how the headroom in the car is, or whether it will be depressed when sleeping, and now the interior and space are not open to experience.
In terms of assisted driving, the new car adopts a pure vision solution, so there is no lidar, which also reduces the cost. The whole car is equipped with 7 800MP HD cameras and 4 starlight 360-degree cameras. In the intelligent cockpit, judging from the exposed interior map, it only has a large screen, with a size of 17.2 inches, and a HUD function, the central control design is very simple, and the use experience is not expected to be bad.
If you have to find a problem, the Ledao L60 front suspension has become a MacPherson structure, which is a bit downgraded from NIO's double wishbones, but this can give more space in the car. The official announcement of the vehicle is equipped with FSD variable damping system, with a turning radius of 5.4 meters, as for the driving experience, you need to wait for the actual experience to give a conclusion.
This is NIO's new brand Ledao and its first new car, it integrates many of the latest technologies of NIO, so the R&D cost is much lower, and the production cost is relatively lower, after all, NIO already has a certain foundation, and the price of Ledao has indeed decreased a lot for NIO. And Ledao will also shoulder the heavy responsibility, it wants to let Weiwei achieve profitability, from the known news, its bright spots in the same level of opponents are basically there, fortunately, there is the quality of Weilai as an endorsement, officially listed and delivered in September, it is not too futures, I hope the price can be lower, in order to really enter the market of family cars.