The concept of life determines personal choices, determines consumption trends, and determines the meaning of life pursued by contemporary people.
So what are the concepts of life that young people are pursuing in today's world, how do these concepts land in real life, and what impact do they have on consumption, life itself, and contemporary behavior?
"LAUNCH" is a set of issue-driven new business book series, with the concept of "new ideas between business and life". Each issue proposes a new and inspiring business topic and engages in a sufficiently diverse discussion.
In this latest issue, The Archaeology of Life: A Trade-in Movement for Consumption, the editors attempt to explore and answer a series of questions about contemporary young people's perceptions of life and their derivations.
As for "archaeology", we hear such a word, which focuses more on those historical relics, so how do we archaeology for modern life? In fact, this book is only committed to using archaeological methods to explore the individual needs and lifestyles of the times and the characteristics of life under the blessing of the trend of the times and technology.
In this book, what are the characteristics of the life era that are unique to young people? The author lists five points, which are digital reflux, suggestive consumption, extreme life, superlocality, and text revival. These words are a little unfamiliar to us, but they are introduced in detail in this book, and the introduction also conveys the meaning of life under this concept and how this life concept is manifested in real scenes.
Let's take a very familiar example, "Extreme Life", and see what kind of state he presents.
We may have heard more about "minimalist life", which is a state of life that allows us to return our lives to a basic state under the premise of "breaking away". But what about the "extreme life"? On the contrary, it reflects the state of life that young people are constantly hoarding around their passions.
Of course, this kind of hoarding is not purposeless hoarding, but also to make yourself an expert in life and a leader in the field you love. In fact, if you think about it, we must have a desire to buy the items we like very much, and we will be able to understand this desire for life.
In our real life, there are many people who have their own hobbies, and spend a lot of time and money on them, constantly collecting, and constantly buying, which has become a state in the lives of young people.
Therefore, we must have seen in the news that the house is full of figurines or other favorite items, which is a manifestation of "extreme life". Of course, this state of life will also immerse individuals in it and enjoy it.
If we want to have a deeper understanding, then read it in depth through such a book that represents cutting-edge concepts, and open up a deep insight into our lives! #生活##生活观念# #