When the waves are surging, you can see the hero's spirit. The 19th China Commercial Real Estate Festival, the largest and most influential annual event in China's commercial real estate and retail chain industry, hosted by Winshang.com, was held on May 15-16, 2024 at Langham Place Nanfeng, Guangzhou. With the theme of "Breaking the Long Wind and Waves", the top 100 commercial real estate & retail business leaders gathered together to bring the ambition and momentum of "Breaking the Long Wind and Waves" to open new thinking, stimulate new changes, and jointly demonstrate the resilient growth of China's business.
In the China Commercial Real Estate "Golden Coordinates" Award Ceremony and Reception Dinner, Xiamen Metro Asset Management Jinyueli Xingjin Project won the "New Urban Commercial Landmark of the Year" award for its unique subway commercial characteristics.
Serving the better life of the city, Xiamen Rail Group launched the commercial brand "Jinyueli"
With the rise of rail transit construction, the subway business has huge development potential with the characteristics of diversified scenes, convenient and efficient, wide coverage, and large passenger flow, and has gradually become one of the important carriers of urban commerce.
On December 24, 2023, as the first commercial block project under the commercial brand "Jinyueli" of Xiamen Rail Group, the first commercial block project of Xiamen Metro Asset Jinyueli Xingjin was officially opened, marking the first year of the official opening of the independent commercial brand layout of Xiamen Metro Group.
As a large-scale state-owned enterprise funded and supervised by the State-owned Assets Supervision and Administration Commission of Xiamen Municipality, Xiamen Rail Group is committed to building a platform for investment and operation of rail construction, properties along the track and public transportation-oriented urban development, as well as an industrial investment platform integrating rail construction financing, development and operation.
In order to better serve the city and promote the commercial development of the city, Xiamen Metro Asset Operation and Management Co., Ltd. (hereinafter referred to as "Xiamen Metro Asset") came into being, as the flagship platform for the operation and management of self-sustaining assets such as the group's supporting development projects and underground ancillary spaces. The company is committed to building an asset investment and operation service provider with distinctive rail characteristics, forming a professional asset management platform integrating planning, engineering, investment promotion and operation of full-chain services, and leveraging the passenger flow advantages of Xiamen Metro to truly stimulate the potential of rail assets.
As the company's new commercial independent brand, Jinyueli has been pinned on high expectations from the beginning of its birth, adhering to the brand connotation of prosperity to the sea and inclusiveness, and has always co-prospered with the city, symbiosis with the subway, co-prosperity with life, and resonance with warmth, so as to revitalize the city with a new subway commercial ecology rich in temperature.
On the basis of independent planning, independent investment and independent operation, each "Jinyueli" will also be tailored according to the regional attributes, so that the local culture can show new vitality and create a business card exclusive to Xiamen people.
Focusing on commercial temperature, Jinyueli Xingjin Phase II builds differentiated advantages
In order to better serve the customers around the subway, Xiamen Metro Assets relies on the driving role of rail transit in the development of business districts along the subway, takes advantage of the continuous crowds and resources of the subway, actively digs deep into the commercial core, comprehensively analyzes the characteristics of the customer group and the trend of consumer demand, and makes precise efforts from the aspects of space remodeling, facility improvement, scene creation, and warm service, and superimposes and integrates the commercial space of the second phase on the basis of the successful operation of the first phase, bringing a new Jinyueli Xingjin 2.0 version, which has attracted extensive attention from people inside and outside the industry.
Starting from the better life of consumers, Jinyueli Xingjin 2.0 takes rail transit as the gene, composite scenes as the carrier, and emotional needs as the insight, injects "warm" emotional operation, innovates consumer experience, and forms a brand portfolio of "regional first store + Internet celebrity store + characteristic store" based on a strong brand cooperation library, builds differentiated advantages in block commerce, realizes convenient experience and seamless switching from subway to commerce, and creates a new landmark of "warm" business in the city.
It is reported that the second phase of Jinyueli Xingjin is about to be put into operation. At that time, the Jinyueli Xingjin project will be presented in its entirety, which will not only boost the commercial potential energy upgrade of the entire area of the CAZ Central Vitality District of Xiamen Jimei New Town Business District, but also enhance the quality of regional consumer life.
With the successful operation of Jinyueli Xingjin, in the future, more "Jinyueli" will appear in Xiamen, adding new forces to the vitality of the city, including Huli Park TOD Jinyueli, Jimei Software Park TOD Jinyue Tiandi, etc., to provide assistance for the diversification of Xiamen's consumption formats and the strong evolution of consumption momentum, which also means that Xiamen Rail Group's vision of building a high-quality "metropolitan area on the track" will be implemented one by one and become a reality.