Mildew started singing, Real Madrid made 9.1 million from lying down! Buddha's big picture: 1.8 billion to build a business empire

Ye Qing Football World

2024-05-31 09:53Posted in Hubei Sports Creators

Real Madrid's new Bernabeu Stadium is not only a paradise for football fans, but also a mecca for music fans.

On May 29th and 30th, "the world's hottest female star" Taylor Swift (Mildew) sang vigorously at the Bernabeu Stadium, with two concerts attended by more than 120,000 and nearly 130,000 people.

Fans have more spending power than fans. Spanish media such as "Marca" and other newspapers have settled an account.

The cheapest ticket price for a musty concert is 85 euros and the most expensive is 226 euros – this does not include the VIP ticket. Fans come to Madrid from all over the world and spend 150 euros per person on accommodation and meals.

The most direct and conservative estimate is that the concert will bring 25 million euros in consumer revenue to Madrid, and more than 10 million euros in box office revenue.

Real Madrid, as the rent collector and host, also made a lot of money. "Marca" pointed out that the direct income belonging to Real Madrid Club is 13 million euros, and according to the three-seven split, Real Madrid can get 9.1 million euros.

Here, let's explain what a three-seven division is.

To operate the new Bernabeu stadium, Real Madrid signed contracts with two marketing investment companies (Sixth Street and Legends Hospitality). Real Madrid handed over the operation of the Santiago Bernabeu Stadium to the two companies for the next 20 years, receiving 360 million euros in funding. Seventy percent of the revenue from commercial performances goes to Real Madrid, and three percent goes to these two operating companies.

This is the first time that the new Bernabeu Stadium has hosted a major concert, starting with Taylor Swift's "King Bomb", which will attract more superstars to sing at the Bernabeu.

Football + music, as well as supporting services for surrounding hotels, restaurants, commodities, and tourism, this is the function that Florentino has set for the new Bernabeu Stadium.

According to the Buddha's vision, the new Bernabeu Stadium can bring in 400 million euros a year - you know, Real Madrid's matchday ticket revenue is less than 120 million euros.

With frequent concerts, will the lawn of the Bernabeu Stadium be damaged?

Real Madrid already had a plan: there is a 30-metre-deep climate zone under the Bernabeu Stadium where the turf can be moved to ensure that it is not trampled on or damaged. With this "turf constant temperature lifting system", the Bernabeu Stadium can be smoothly switched from football matches and concerts.

All this is the foresight of Real Madrid President Florentino.

In 2010, Florentino confirmed that Real Madrid would renovate the Santiago Bernabeu. This is a super project, and in April 2019, Real Madrid officially launched a vigorous renovation work with a loan of 575 million euros.

However, 575 million euros is far from enough. In December 2021, Real Madrid took out another €225 million loan. The money is still not enough, and in November 2023, Real Madrid took out its third loan, 370 million euros.

3 loans, totaling 1.17 billion euros, with an interest rate of 3% per annum, to be repaid over 30 years, 60 million euros per year - that is, Real Madrid spent a total of 1.8 billion euros to build a modern, multi-functional, high-tech Bernabeu Stadium, which has also become Real Madrid's new cash cow.

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